He became immersed in the music industry from a young age. Spending his teenage years running on the sets of music videos and commercials with his parents, before going on to study at the New York Film Academy. Surrounded by creativity, Niall’s passion for music consequently developed. After attending numerous gigs and events he realised these experiences were amazing and unique, but there was no
dedicated social space for fans to share the buzz and excitement of these experiences online.
“I’ve grown up around the music industry,” said Niall, “and as social media became more prevalent and fans were uploading content to various channels I felt there was a step being missed, a gap where we could create a product that was immediate and intimate for music fans and the artists they love.”
At just 20 years old, Niall met with renowned music agent, Solomon Parker, who has represented everyone from Take That to The Prodigy. It was here that the concept for Second Screen came to life. Following a ‘eureka’ moment, Niall and Solomon worked together to develop an app that would bring fans, artists and events closer together, via two-way, shareable content. Niall went on to develop Second Screen into a white label service which allows artists and events to create bespoke applications in a turnaround time of six weeks. To date, numerous apps have already been created, including tie-ups with pop sensation Anastacia as well as several prominent UK festivals, including the Isle of Wight Festival, Liverpool Sound City and Fusion Festival - with further apps set to roll out throughout the year. Music is at the heart of SecondScreen, but because the lines between music, art, film, fashion and sport continue to blur, Niall is excited about the prospect of expanding across these industries.
