Contra Agency

Contra Agency We demystify digital stuff, tame it & put it to work for you. We're the creative thinkers & digital doers on your side.

Building a B2B tech stack shouldn't feel like guesswork. 🛠️Selecting the right tools is crucial for automating your grow...
26/01/2026

Building a B2B tech stack shouldn't feel like guesswork. 🛠️

Selecting the right tools is crucial for automating your growth, aligning your sales team, and keeping you GDPR compliant.

Our latest guide breaks down the essential toolkits for B2B marketers.

The Highlights:

Automation: Why HubSpot and Pardot remain the gold standards for lead scoring and nurturing.

SEO & Content: Using Semrush and Ahrefs to stop guessing and start ranking.

Lead Gen: How tools like Leadfeeder and LinkedIn Lead Gen Forms help turn visitors into prospects.

The AI Edge: Leveraging Jasper and Drift to handle repetitive tasks so your team can think strategically.

Read the full guide: https://www.contra.agency/insights/top-b2b-digital-marketing-tools-comparison-guide-modern-marketers

UK B2B buyers are more informed, more selective, and harder to convert than ever. This makes an effective marketing stra...
07/01/2026

UK B2B buyers are more informed, more selective, and harder to convert than ever. This makes an effective marketing strategy absolutely essential. 📈

We break down how B2B organisations can plan, execute, and optimise digital marketing that actually drives revenue. Here’s a quick preview:

– Strong Foundations: Define your buyer personas and brand positioning from the outset.

– Core Strategy Components: Content, email, social, and SEO working together as one.

– Buyer Journey Mapping: Align messaging and channels across awareness, consideration, and decision stages.

– Advanced B2B Strategies: ABM, influencer marketing, automation, and AI-driven efficiency.

– Measurement That Matters: KPIs, testing, and optimisation tied directly to growth and ROI.

– Real-World Examples: Case studies and integrated campaigns that showcase effectiveness.

If you’re planning for 2026 and beyond, this framework will help you drive growth with a comprehensive B2B strategy.

https://www.contra.agency/insights/definitive-b2b-digital-marketing-strategy-and-framework-2026

🎄 Another year, another fun-filled Contra Christmas social! 🎄We braved the glass floor above Tower Bridge where perfect ...
15/12/2025

🎄 Another year, another fun-filled Contra Christmas social! 🎄

We braved the glass floor above Tower Bridge where perfect timing meant we saw it open and close below us.

A quick pitstop at Bridge Theatre was followed by an evening of lovely food, drinks, and company at the Ivy, before we topped the night off with some (very) spicy margaritas at Wagtail. 🍸

🎯 ABM gives you the focus, alignment, and ROI that broader marketing may not.In our latest guide, we break down what ABM...
04/12/2025

🎯 ABM gives you the focus, alignment, and ROI that broader marketing may not.

In our latest guide, we break down what ABM really means for UK organisations and how to put it into practice. Here’s a quick preview:

– Why ABM Matters – Move beyond high-volume lead gen to a targeted, revenue-first strategy.

– Clear Definitions – What ABM is, how it works, and how it differs from traditional marketing.

– Targeting That Counts – How to identify and prioritise accounts using ICPs, intent data, and buying signals.

– Real Personalisation – Tailored content, bespoke assets, and account-specific journeys.

– Ex*****on & Measurement – The channels, tactics, and KPIs that prove the impact of ABM.

– Sales & Marketing Alignment – How to get teams working as one.

Read the full blog and build an ABM strategy that drives measurable growth:

https://www.contra.agency/insights/b2b-account-based-marketing-abm-explained-key-concepts-definitions-and-why-it-matters

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