On Tap Group

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On Tap Group

A global full-service eCommerce agency, specializing in Magento, Adobe Commerce, Shopify, and more.

We provide store development, integration, migration, digital marketing, and training to meet your business needs On Tap: A Global Full-Service eCommerce Agency

On Tap is a full-service eCommerce agency with offices located across multiple countries worldwide. Founded in 2006, On Tap was one of the pioneering agencies offering Magento and Adobe Commerce development services. Since then, we have e

xpanded our expertise to include platforms such as Shopify, BigCommerce, WooCommerce, and Shopware. Today, On Tap offers a comprehensive range of eCommerce services tailored to meet your unique business needs – from store development, system integration, platform migration to digital marketing, consulting, and training. With over 400 eCommerce professionals across our ecosystem, we deliver scalable, customized solutions for both B2B and B2C businesses, as well as eCommerce agencies and technology providers. Our Services Include:
- eCommerce Consultancy
- eCommerce Development: Website Development, Mobile App Development, PWA Development, Extension Development
- Custom Development: Theme Development, Extension/Plug-in Development, and more
- System Integration
- Platform Migration
- Cloud Hosting
- eCommerce Training
- Website Speed Optimization
- Digital Marketing (SEO, PPC, and more)
- AI for eCommerce
- Specialized Services for Agencies, including AuditIQ, White-Label Services, and Outsourced DevOps
- App/Plug-in Development for Technology Providers

Magento & Shopify Specialization:
While we offer a wide range of services, we specialize in Magento and Shopify development:
Magento Development & Adobe Commerce Development: As one of the longest-serving official Magento Solutions Partners globally, On Tap has extensive experience in delivering high-performance, scalable Magento solutions. Our certified Magento developers, project managers, business analysts, and solutions architects collaborate to create custom Magento builds and Adobe Commerce solutions that are optimized for growth. Shopify Development & Shopify Plus Development:
From launching new stores to upgrading to Shopify Plus, we build high-converting, user-friendly Shopify stores with seamless integrations and custom features that maximize your store’s potential. With over 18 years of experience and a proven track record of success serving clients from SMEs to multinational enterprises (£3bn+ turnover), On Tap confidently delivers customer-centric solutions that drive sustainable growth in the digital commerce world.

12/05/2026

🎉 We’re excited to announce a new partnership between AuditIQ and On Tap Group

Modern eCommerce growth depends on more than great storefront design. Even small technical issues like checkout errors, slow page loads, broken user journeys, or hidden front-end bugs can quietly hurt conversions and revenue every single day.

That’s where AuditIQ comes in.

AuditIQ monitors your store 24/7 across technical SEO health, Core Web Vitals, browser errors, uptime, server performance, and real customer UX signals. Instead of forcing teams to dig through raw logs and dashboards, AuditIQ highlights what matters most to conversions and alerts the right people instantly through email, Slack, or Teams.

Together, we’re helping merchants stay proactive, protect revenue, and create smoother customer experiences across every stage of the buying journey.

👉 Learn more about AuditIQ: https://portal.ontapgroup.com/r/ND0

06/04/2026

🧭 Your navigation is not just UX. It’s your revenue engine.

When users land on your store, they need to understand two things immediately:
👉 What you sell
👉 Where to find it
That system is your eCommerce navigation

⚠️ The problem most stores overlook
Navigation is often treated as:
📍 A design element
📍 A menu structure
📍 A UX improvement

But in reality, it directly affects:
📍 Product discovery
📍 Conversion rate
📍 Internal linking and SEO

👉 Read the full guide: https://portal.ontapgroup.com/r/dcI

03/04/2026

📊 Most eCommerce teams track data. Very few understand performance.

📍 You probably have dashboards.
📍 You have reports.
📍 You have metrics.

But the real question is: Do you actually understand what is driving your performance?

⚠️ The problem with most analytics setups

Modern tools like GA4 can track everything:
📍 Product views
📍 Add-to-cart actions
📍 Checkout behaviour
📍 Purchases and revenue

But more data doesn’t mean better decisions.

It’s about answering:
📍 Where are customers dropping off?
📍 What is actually impacting conversion?
📍 Which changes will drive measurable revenue impact?

Because metrics are only useful when they help you make better decisions.

📖 Read the full breakdown: https://portal.ontapgroup.com/r/ev2

02/04/2026

🛒 70% of carts are abandoned. The real problem is not what you think.

Cart abandonment is often treated as a UX issue. But in reality, it’s rarely that simple.

⚠️ What’s actually happening
Most abandonment is caused by friction across the system:
📍 Unexpected costs at checkout
📍 Slow or unstable pages
📍 Errors in payment or integrations
📍 Lack of trust at the final step

These are not isolated issues.
👉 They compound across the customer journey
👉 And directly impact conversion and revenue

📉 Why most teams struggle
By the time you notice a drop in conversion:
📍 The issue has already affected revenue
📍 The root cause is harder to identify
📍 Fixing it becomes reactive
And if you rely on dashboards or manual checks,
you’re already too late.

📖 Read the full breakdown: https://portal.ontapgroup.com/r/D76

01/04/2026

🚨 Magento PolyShell: A vulnerability that can take over your store in minutes

A newly discovered vulnerability, PolyShell, is putting Magento and Adobe Commerce stores at serious risk.

This is not just a technical issue.
It directly affects revenue, operations, and customer trust.

⚠️ What’s happening
Attackers can upload malicious files disguised as images and execute code on the server.
👉 A store can be compromised within minutes
👉 Detection often happens after the damage is done

⚡ What actually makes the difference
When PolyShell was disclosed, On Tap secured affected clients within 25 minutes.

Not by chance, but through:
📍 Continuous monitoring
📍 Clear prioritisation
📍 Immediate response capability

📖 Read the full breakdown: https://portal.ontapgroup.com/r/eqa

16/03/2026

Many eCommerce stores focus heavily on driving traffic, but the biggest revenue opportunity often sits at the very end of the funnel: checkout.

Small friction points during checkout can quietly prevent customers from completing their purchase.

In this guide, we break down practical eCommerce checkout optimisation strategies to reduce cart abandonment and turn more carts into completed orders.

Read the full guide:
https://ontap-odoo.odoo.com/r/2T5

13/03/2026

Your store is getting traffic.
But are enough visitors actually buying?

Low conversion rates usually come down to hidden friction across the shopping journey: product pages, navigation, checkout flow, or trust signals.

This guide explores practical eCommerce conversion rate strategies to help you convert more visitors into customers.

Read more:
https://portal.ontapgroup.com/r/Y1q

12/03/2026

Most eCommerce stores track conversion rate, but fewer analyse where conversions are actually lost.

That is where the eCommerce conversion funnel becomes critical. It maps the journey from first visit to purchase and shows where customers drop off.

In this guide, we explain how to analyse each stage of the funnel and identify the friction points that prevent visitors from becoming customers.

Read the full guide:
https://portal.ontapgroup.com/r/iLY

11/03/2026

Is your B2B eCommerce conversion rate actually healthy?

Unlike B2C, B2B buying journeys are longer and often involve multiple decision-makers, which naturally lowers conversion rates. Many studies suggest typical B2B conversion rates fall around 1–3% depending on industry and purchase complexity.

In this guide, we explain how to evaluate your B2B conversion performance and identify practical ways to improve it.

Read the full guide:
https://portal.ontapgroup.com/r/gI3

10/03/2026

Your store may be getting traffic.
But are enough visitors actually buying?

The eCommerce conversion rate measures how effectively your site turns visitors into customers. Understanding the benchmarks and the factors behind them is key to improving performance.

Learn what a healthy conversion rate looks like and how to improve it:
https://portal.ontapgroup.com/r/s8a

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