Merx

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Merx is officially live on the Klaviyo App Store. 🚀For years, CRM has been a monologue, brands talking at customers.We b...
23/12/2025

Merx is officially live on the Klaviyo App Store. 🚀

For years, CRM has been a monologue, brands talking at customers.
We built this integration to turn that into a dialogue.

By combining Klaviyo’s best-in-class D2C CRM with Merx’s AI-first WhatsApp conversational layer, we are unlocking the holy grail for growth teams:

True bi-directional syncing.
Here is what that looks like in practice:
- Stop guessing: Capture Zero-Party data directly in WhatsApp chats.
- Auto-enrich: That data instantly syncs back to Klaviyo profiles.
- Automate intelligently: AI agents handle sales and assistance 24/7, triggering flows based on real customer intent.

The results? 90%+ open rates, opt in growth and 15–30% conversion rates.
To the retailers ready to personalise at scale, let’s get to work.

If you're on Klaviyo and want to try it, link's in comments.

Most outbound still works like it’s 2015Build a catch all segment Write a message Send it to everyoneIt used to work. Bu...
23/12/2025

Most outbound still works like it’s 2015

Build a catch all segment
Write a message
Send it to everyone

It used to work. But customers now expect relevance, timing, and care, not interruptions dressed up as personalisation.

I’m seeing the shift more clearly every month AI’s biggest impact in commerce won’t be deflecting inbound support
It’ll be intelligent outbound: reaching out proactively only when the context is right

What changes with intelligent outbound
Start asking “is now the right moment for this specific customer, and what would genuinely help?”
Instead of scheduled blasts, you respond to signals, behaviour, repeat views, hesitation, comparisons, and questions

The model that unlocks this is what I call the Always-On Digital Associate
An agent tied to a customer profile over time
It remembers preferences and past conversations
It can anticipate needs, like a great sales associate does, but at scale

This is the direction commerce is heading: from interruption to proactive assistance

If you’re thinking about how to move from blast marketing to intelligent outbound, we wrote the full deep dive here link in comments

“ We already have Salesforce and they offer WhatsApp ”I hear this a lot. And it makes sense, Salesforce is a powerful ba...
23/12/2025

“ We already have Salesforce and they offer WhatsApp ”

I hear this a lot. And it makes sense, Salesforce is a powerful backbone for CRM. Their WhatsApp integration allows you to send notifications on WhatsApp.

But the way customers use WhatsApp today is very different.
- They ask questions.
- They compare products.
- They want guidance in real time, inside chat.

That is where revenue sits and where classic CRM workflows struggle.

With Merx, brands keep Salesforce as the source of truth but layer Conversational Native Intelligence on top.

Here is what that unlocks:
✅ True CustomerConnection: rich media and product comparisons that help customers decide without leaving the app.
✅ Intelligent Data Capture: automatic extraction of zero and first party data from every chat to feed the CRM.
✅ Compliant Growth: Simple in-channel opt-ins that grow a permissioned audience effortlessly.

All through a simple system that every Marketing team member across markets can intuitively work with.

Brands using Merx with Salesforce have already seen WhatsApp deliver 10x+ ROAS, thousands of new opt ins in per month and significantly higher AOV than their site average.

If you want to send notifications, keep your current setup. If you want to build a revenue channel, you need to layer intelligence on top.

I break down exactly how to integrate these two in the full guide.

Link in the first comment 👇

We’ve been quiet about this, but Merx is officially a Meta Business Partner for Business Messaging!What does it actually...
23/12/2025

We’ve been quiet about this, but Merx is officially a Meta Business Partner for Business Messaging!

What does it actually change?
Faster go-lives. Earlier product access. More support when volumes spike.

The recognition comes off the back of work we’re already doing (>80% opt-ins, double-digit CVRs, multi-market rollouts).
Thanks to our clients and partners at Meta.

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32-38 Leman Street
London
E18EW

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