30/07/2026
Every strategist has a few opinions they’ll never back down from and these are mine.
Not because they’re controversial but because I’ve seen what happens when businesses ignore them.
✨ Your backend is part of your brand.
✨ Customer experience starts before onboarding.
✨ Instagram is a marketing channel—not your client management system.
✨ Consistency builds trust faster than perfection.
✨ The goal isn’t just getting more enquiries; it’s building a business that can confidently handle them.
Will everyone agree? ❌ Probably not.And that’s okay.
The best conversations often start with different perspectives.
So tell me...Which one do you agree with the most and which one would you challenge? 👀