18/08/2021
🙋♂️ Getting the attention of your customers is getting harder and harder.
Email marketing is still a very effective tool, but people already know it all and you need to constantly improve your content to get them to open your emails.
At first glance, all messaging apps look the same, but Telegram has a few features that set it apart from its competition:
High level of security: Your users will have peace of mind if they need to share personal data with you (such as bank details, for example), as Telegram has an advanced encryption system. The company is so confident in their system that they offered to offer $ 300,000 to anyone who could crack their system.
Custom Bots: Bots are the hallmark of Telegram. In addition to the classic chatbot which is able to conduct a basic conversation with your users, you also have a few that perform automated tasks, and you can even create custom ones quite easily. We will see how to do this below.
Contact without a phone number: Many users may be reluctant to give you their private number to access your channel. But on Telegram it is not necessary, because to add them, you will need to have their nickname (the name with which they registered on the application) or to send them a link or an access QR code .
Access from any device: Telegram's data is stored in the cloud, which allows you to open a single account on multiple devices at the same time, whether mobile phones or computers. This will be very useful if your channel has multiple admins.
Videos with no time limit: Unlike WhatsApp, on Telegram there is no weight limit for media files you send by message. So you can even turn it into a small video marketing channel.
If everything you have just seen is not enough, know that the application also has an open API, which means that a developer can add specific functions to your e-commerce.
But slowly, because with all these characteristics, we have plenty of things to do to start.