Dan Masoomi

23/02/2026

24/01/2026

Logo Identity for The logo was designed to feel iconic, modern and contemporary. Its intention is to work effortlessly across apparel, labels, digital and social. A simple, scalable identity created to perform in a competitive activewear space.

Also a shoutout to rocking some of the Club range.

ENGLISH & BRITISH CHAMPION
Pro Boxer 11-0-0 3KOs
8x National Champion
Commonwealth Games








design

10/01/2026

Crooked Crown Branding working for

Photography by supported by

I led the rebrand for Crooked Crown, starting from an initial logo and being given full creative freedom to expand the brand.

I loved working across the full identity, developing everything from brand assets, colour palettes and typography through to responsive logos, print, signage, staff clothing and social content.

Every piece was designed as a considered evolution of the original logo supplied by Pub Invest Group.

18/09/2024

Hi guys, a rebrand for an amazing client really enjoyed this project. A slight adjustment to the original colour palette to create a bolder look whilst creating a simpler, more recognisable brand to represent the quality of Melwoods services.

01/08/2024

Just getting over a boss staggy for met some incredible people that I’ll be 100% keeping in touch with. Portugal Albufeira Strip is WILD to what I thought it was. Thanks to for setting it all up and doing an amazing job organising everyone and making sure we all had a boss time, you’re the man.

19/03/2023

Hi everyone! It’s been over a year since I last posted any projects here so I Just thought I’d mention to existing clients and new enquires I’m still active but I’ve just been too busy to post. I will be back taking client work through Instagram again from tomorrow. All replies and responses will be taken care of then! I’ll look forward to sharing what I’ve been up to over the last 12 months and whats to come in the future!

21/04/2022

LOGO DESIGN : FLUTTER FOX - Betting Affiliate site! Still in the works but here is the logo design. What do you think? We wanted to give the design a very minimal approach, giving it a iconic presence so it’s instantly recognisable across all platforms, this logo works in one colour and can be used in multiple forms, such as icon only, typography only or both together. Theres lots more to come on this project so watch this space!

31/03/2022

I now need bins to see when I’m sketching out logos and forever looking at screens. Getting on now it may be time for . Working with a new betting affiliate company called FLUTTER FOX more progress to follow!

18/03/2022

MERSEY TRI - Pro Jersey

While looking at how we can create a kit range the members would be proud to wear, we also needed to address some issues with the current kit and ensure we didn’t repeat the same mistakes moving forward.

Cyan is iconic for when worn in competition however it’s not the most flattering colour on all body types. We had to be creative in how we used the colour range looking to the future while still being true to the clubs traditional identity.

Another big concern with the current kit design was the use of colours and how they worked together. For example, on the existing kit Cyan typography on white was not readable or impactful enough to give the club the presence in races it deserved.

Within the kit design we used elements from the new Badge. The waves of Merseyside run through the chest. 18 Waves in total each one a different colour creating a gradient from distance whilst still using flat colour within the design.

More Navy blue has been used, keeping the Cyan as an accent colour. We have also taken small details form the new badge and added them to the kit in various areas as a nod to the rich heritage of the club.

Kit will be produced by the amazing

#2022

18/03/2022

MERSEY TRI - Tri Suit & Sunmer Vest

While looking at how we can create a kit range the members would be proud to wear, we also needed to address some issues with the current kit and ensure we didn’t repeat the same mistakes moving forward.

Cyan is iconic for when worn in competition however it’s not the most flattering colour on all body types. We had to be creative in how we used the colour range looking to the future while still being true to the clubs traditional identity.

Another big concern with the current kit design was the use of colours and how they worked together. For example, on the existing kit Cyan typography on white was not readable or impactful enough to give the club the presence in races it deserved.

Within the kit design we used elements from the new Badge. The waves of Merseyside run through the chest. 18 Waves in total each one a different colour creating a gradient from distance whilst still using flat colour within the design.

More Navy blue has been used, keeping the Cyan as an accent colour. We have also taken small details form the new badge and added them to the kit in various areas as a nod to the rich heritage of the club.

Kit will be produced by the amazing

#2022