Rebecca - Founder of Rainy City

Rebecca - Founder of Rainy City Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Rebecca - Founder of Rainy City, Web designer, Leigh Spinners Mill, Leigh.

Passionate entrepreneur and founder of Rainy City Agency, an award-winning Shopify Platinum Partner dedicated to helping businesses thrive in the e-commerce world.

We didn’t think we’d get through these this quickly 😅But here we are.A big chunk of our DTC Live magazine has already be...
30/03/2026

We didn’t think we’d get through these this quickly 😅

But here we are.

A big chunk of our DTC Live magazine has already been claimed.

And once they’re gone, that’s it.

No reprint or “just download it instead”.

The whole point was to make something physical.

Something limited.

Inside, there’s a mix of:

Founder interviews
Practical playbooks
Honest lessons from scaling brands

If you’ve been meaning to grab one, I wouldn’t leave it too long ⌛

You can claim a free copy here 👇🏻
https://www.dtclive.com/insider-magazine -form

19/03/2026

One of the quickest ways to dilute your brand?

Launching products just because your competitor did 👀

You see another brand in your space launch something new.
It starts selling well.
You see their ads everywhere.

And then the question pops up internally.

“Should we launch something like that too?”

This happens a lot in eCommerce.

A competitor does well with a new product or category and suddenly it feels like you should be doing the same thing.

But copying what works for someone else rarely works the same way.

Every brand is different.

Different customers
Different positioning
Different expectations

What works for one brand might feel completely off for another.

The brands that grow the best usually start with a really clear focus.

They’re known for something specific, whether that’s a particular product or a strong identity.

But when brands start chasing trends, that focus can slowly disappear.

The range gets bigger.
The message gets less clear.
Customers aren't really sure what the brand stands for anymore.

And the thing people often forget is this...

When you see a competitor succeed with a product, you're only seeing the outside.

You're not seeing…
The customer data behind the decision.
The demand they already had.
The work that made it make sense for their brand.

You’re copying the product.

But not the reason it worked.

The best product expansion usually comes from something much simpler.

Customer insight.

What are people asking for?
What do they already love about the brand?
What would feel like a natural next step?

Competitor trends can be helpful signals.

But they should never be the strategy.

The brands that grow aren’t asking
“What are our competitors launching?”

They're asking
“What does our customer want next?” 💡

16/03/2026

Consumers can order from a brand in seconds.

But for a lot of retailers, placing a wholesale order is still a slow process.

Emails
Spreadsheets
Purchase orders going back and forth

That gap is starting to close and Shopify is playing a big role in it.

More brands are coming to us asking for trade portals.

Instead of managing wholesale orders through email, they want retailers to log in and place orders themselves.

No back and forth
No manual order processing

Just a simple online ordering experience.

Most brands also don’t want a separate wholesale platform anymore.

They want everything in one place.

One system for products
One system for inventory
One system for reporting

So we end up building things like

Trade only portals
Retailer login accounts
Tiered wholesale pricing
Bulk order pages
Minimum order rules

All sitting inside the same Shopify environment.

Another thing driving this shift is buyer expectations.

Retailers shop online too. They’re used to fast and simple eCommerce experiences.

They want to log in, see what’s in stock, place an order, and move on with their day 📦

Not email back and forth just to submit an order.

Wholesale is slowly catching up.

And the brands that make ordering easy for retailers will have that advantage 🚀

12/03/2026

Most brands think development happens in big projects.

A redesign
A new feature
A migration

But once your store is live, the real work actually begins.

Because a successful Shopify store is never finished. It should be improving… all the time.

New features
Conversion improvements
UX tweaks
Performance fixes

Small changes that make the store better week by week.

The problem is that many stores still manage development on a project and invoice basis.

Which often creates an unnecessary delay.

The work gets done, but it can’t be launched yet.

Because the invoice still needs to be raised, approved, and paid.

So the update sits there waiting ⏳

And in eCommerce, waiting is expensive.

A CRO improvement might sit in staging for a week.
A checkout fix is complete but waiting for approval.

Small improvements that could be generating revenue.

This is why many growing Shopify brands move to a developer retainer model.

Instead of treating every change like a new project, development becomes an ongoing process.

Each month there’s dedicated development time focused on improving the store.

That means ideas can be prioritised, built, and launched a lot faster.

No new quote every time
No waiting on invoices
No delay between development and launch

Just continuous improvement.

In eCommerce, the brands that improve their stores consistently are usually the ones that grow the quickest.

If you’re interested in how Shopify retainers work at Rainy City Agency, feel free to get in touch!

Always happy to chat and answer qs.

Something interesting I’ve noticed when looking at post purchase data lately… Female focused brands often make way more ...
11/03/2026

Something interesting I’ve noticed when looking at post purchase data lately…

Female focused brands often make way more money after checkout.

In some cases they can generate up to 2x more revenue per transaction from post purchase ads than male focused brands.

Same tools. Same tactics. Very different results.

So why does this happen? 🤔

A big part of it is product routines.

A lot of female focused brands sell products that naturally work together.

Think skincare.

Cleanser
Serum
Moisturiser
SPF

Or haircare.

Shampoo
Conditioner
Mask
Treatment

When someone buys one product, it’s really easy to recommend the next step.

“Complete your routine.”

That makes the post purchase moment perfect for upsells.

Another thing is product discovery.

Many female shoppers actually enjoy trying new products from brands they already like.

Beauty and wellness are good examples of this.

New shade. New formula. New product in the range.

So when a brand shows something else after checkout, people are often open to it ✨

There’s also stronger brand engagement.

Female focused brands tend to invest more in content and community.

Tutorials
Creator content
Product routines
Social conversations

Customers feel connected to the brand, not just the product.

Which makes them more likely to engage with recommendations after buying.

The last piece is product ecosystems.

Female focused brands often build full ranges.

Male focused brands sometimes sell more one off items.

The more products that naturally fit together, the easier it is to drive extra revenue after checkout.

So the real lesson here probably is not about gender.

It’s about how the product range is built.

Brands that create routines and connected products usually have a much bigger post purchase opportunity 💡

(Image source: REFY Instagram)

10/03/2026

I had an interesting conversation on a client call recently.

The brand was getting ready to launch a limited edition product.

But two weeks later they were also planning their end of season sale.

And it got us talking about something I see quite a lot in retail.

Scarcity and clearance don’t always sit comfortably together.

Limited drops work because they feel rare.
Customers think “if I don’t buy this now, I might miss it”.

That feeling creates urgency.

Sales often do the opposite.

They teach customers to wait for discounts.

So when both things happen at the same time, it can get a bit confusing for shoppers.

Imagine landing on a site and seeing a limited product drop…
but also seeing a big sale banner.

Some customers will instantly think
“this will probably be discounted soon anyway”.

And suddenly the urgency just disappears.

Over time this can affect brand value too.

If customers think everything will eventually end up in the sale section, they start holding off on buying full price.

That’s why a lot of brands try to keep these moments separate.

Some launch limited drops outside of sale periods.

Some make it clear that limited products are never discounted.

And some lean really heavily into the story around the drop. Limited numbers, collaborations, community hype, that kind of thing.

The reality is most brands need both strategies.

You need scarcity to create excitement.
And you need sales to clear older stock.

But they shouldn’t happen at the exact same moment.

Try to manage how customers perceive value 💭

08/12/2025

When preparation meets opportunity 🤝🏻

Sparkle in Pink just had their biggest Black Friday ever and I couldn't be more proud of what the team achieved 👏🏻

🛍️ 217% increase in total sales
🛍️ 221% jump in orders
🛍️ 26% conversion rate
🛍️ 157% surge in traffic

Year-over-year, they grew sales by 180% and orders by 175%. Add-to-cart activity jumped 79%, reach to checkout climbed 141%, and completed checkouts rose 174%.

This is the result of months of strategic work. CRO audits, UX improvements, optimised product displays, streamlined checkout flows.

Every single touchpoint was carefully considered and tested 🧪

It's a reminder that the brands that win during peak moments are the ones that prepare relentlessly for them. Sparkle in Pink showed up ready and the results speak for themselves 🖤

Over the last couple of years, I've had hundreds of conversations with DTC leaders.They’ve talked about burnout, about c...
30/10/2025

Over the last couple of years, I've had hundreds of conversations with DTC leaders.

They’ve talked about burnout, about chasing growth and about what happens when your brand suddenly scales and the chaos that follows.

We took every unfiltered insight and hard-won lesson from those chats and built…

👉🏻 The DTC Live Playbook

It’s a collection of proven strategies and stories from brands like Represent, Tala, The Turmeric Co, Spice Kitchen, Loop Earplugs, Bondi Sands, Our Place and more.

Consider this the DTC Burn Book but for high-leverage strategy 😅

➡️ Download your copy here: https://www.dtclive.com/landing/dtc-playbook

30/10/2025

Still think short copy sells better?
Let’s talk about that 👇🏻

We’ve heard it a thousand times:
“Keep it short! No one reads anymore!”

But people do read!
Especially when they’re about to spend a lot of money.

Buyers want details. Reassurance. Proof.
Not buzzwords and taglines.

It’s not short vs. long.
It’s fluff vs. value.

You can have:
👉🏻 A snappy 3-line blurb that flops because it says nothing.
or
👉🏻 A 400-word description that converts because it answers every single question before someone hits “Buy.”

If you’re selling something high-consideration or higher ticket, your copy has one job:
Inform. Reassure. Build trust.

Here’s how to do that well 👇🏻

1️⃣ Match your copy length to the price and purchase hesitation. (Bigger investment = more detail.)
2️⃣ Front-load key benefits for skimmers, then dive into details for the serious shoppers.
3️⃣ Break up dense info - bullet points are your friend.
4️⃣ Tackle doubts head-on. (“Yes, it’s safe for sensitive skin.”)
5️⃣ Add social proof, specs and answers to questions they didn’t even know to ask.

Your goal?
Make not buying feel like the real risk.

If you’re stuck on a product page or listing that’s underperforming, drop a comment and I’ll take a look 👇🏻

28/10/2025

Going global online isn’t about translation…

You’re not just changing the language on your website.
You’re changing how people feel when they land on it.

Selling globally is really about thinking locally.

Here’s what that looks like 👇🏻

1️⃣ Optimise for local trust signals
If your checkout looks unfamiliar or people have to Google currency conversions, you’ve lost them.
Offer local payment methods, show clear pricing and be upfront about shipping.
Your brand should feel like it belongs there.

2️⃣ Localise the experience, not just the copy
Good localisation isn’t word-for-word.
It’s understanding what hits culturally e.g., humour, tone, the little quirks that make your brand feel human.

3️⃣ Choose your markets with intention
Not every country is your next big win.
Do the homework: demand, competition, buying behaviour, barriers.
Sometimes saying “not yet” to a market saves you thousands later.

4️⃣ Design for accessibility
Fast, accessible, mobile-first and reliable.

At the end of the day, global selling isn’t about going everywhere.
It’s about showing up the right way wherever you are.

What’s been your biggest “lost in translation” moment when selling internationally?

Influence doesn’t really live online anymore.In 2025, communities are where a lot of marketing happens.Gen Z and millenn...
23/10/2025

Influence doesn’t really live online anymore.

In 2025, communities are where a lot of marketing happens.

Gen Z and millennials see fandoms as a way to make friends and belong.

And brands are taking note.

✨ Rhode recently took over a beach club in Mallorca for its Rhode Summer Club launch, inviting micro-influencers such as stylists and fashion creators for an exclusive experience before it opened to the public.

✨ Refy skipped the typical influencer trip and hosted a community getaway instead, selecting attendees straight from its Instagram Broadcast Channel, which led to a wave of authentic UGC.

✨ Topicals also took members of its Spottie Hottie community to the French Alps, turning participants into creators through shared experiences.

These brands aren’t just running events, they’re creating moments of belonging, and I love seeing this shift.

It feels like marketing is finding its way back to human connection e.g., shared experiences, inside jokes and genuine belonging.

Social posts build awareness, but experiences build loyalty. ❤️

So, how are you bringing your community into the real world?

22/10/2025

Sometimes, the best marketing doesn’t cost a penny.

Product seeding, sending free products to creators without requiring a post, is one of the most underutilised strategies out there.

It:

✨ Builds genuine trust and advocacy

✨ Sparks organic visibility

✨Turns small gestures into long-term partnerships

Just look at what Three Ships and Nominal have done.

Three Ships treats seeding as relationship-building, not a transaction. They send products, step back, and let creators share only if they truly love them.

Nominal took a similar approach, gifting jewellery to influencers whose paid rates were out of reach. Many ended up posting organically anyway, which built both credibility and reach without burning through budget.

If you're in eCommerce, I honestly think seeding should be an active part of your content strategy.

Have you tried product seeding?

What's one piece of advice you’d give someone looking to start their first non-transactional product seeding campaign?

Address

Leigh Spinners Mill
Leigh
WN72LB

Telephone

+447927284968

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