TrueNorth IT Ltd

TrueNorth IT Ltd We’re trusted to deliver bespoke systems that maximise your investment in the cloud

TrueNorth was established in 2014 with the mission to provide high quality, delivery-focused cloud consulting. Leading organisations trust us to design, build and integrate cloud-based solutions that deliver real business value. Our expertise lies in providing systems that address our customers’ exact requirements and which can be scaled to meet their future needs. Our success lies in our ability

to understand our clients’ business issues, as well as the technical issues, and deliver exactly what we’ve committed to delivering.

The TrueNorth runners have aced the Leeds Jane Tomlinson 10k. Elliot, Muhamad, Joe, Rich, Bogdan and Steve all ran the c...
19/06/2026

The TrueNorth runners have aced the Leeds Jane Tomlinson 10k. Elliot, Muhamad, Joe, Rich, Bogdan and Steve all ran the course, alongside special guest team member Ade Lingard.

The team had strong support from the rest of the TrueNorth crew, finishing with a well deserved curry. Well done everyone! 🏃

18/06/2026

What if a resident could report a pothole or a missed bin collection to the council without picking up the phone or sending an email? Go online, describe the problem, confirm the details, done.

We built a demo to show exactly how this works using Microsoft Copilot. A resident types or talks through their issue conversationally, the AI understands what they're reporting, asks the right follow-up questions and logs it, all without anyone at the council needing to be involved in the initial exchange.

It's a good illustration of what Copilot can actually do when it's thought through properly, rather than just bolted onto an existing process.

The capability was built with local government in mind, but the principle applies well beyond the public sector. If your business has a process that starts with a customer describing a problem - a service request, a complaint, an enquiry - the demo is worth watching.

Have a look and let us know what you think. If it sparks an idea about something similar in your own organisation, we're always up for that conversation. Just message any member of our team.

Here's something that comes up on Dynamics 365 CE projects...A few weeks in, someone pulls up the data that's going to b...
17/06/2026

Here's something that comes up on Dynamics 365 CE projects...

A few weeks in, someone pulls up the data that's going to be migrated across from the old system, and it's not quite what anyone hoped.

There's six years of contacts, half of them out of date, there's three different ways of recording the same type of customer. Our favourite? A notes field that's become a catch-all for everything nobody knew where else to put. It's not anyone's fault, it's just what happens when an organisation outgrows its systems gradually.

The good news is that messy data doesn't have to derail a CE project, but it does need to be dealt with, and early on as part of the project plan.

What does that look like in practice? It means deciding which records genuinely need to come across, not necessarily migrating six years of noise. It means agreeing as a team on the definitions that matter, such as what a live opportunity looks like, when a contact becomes a customer, who owns what. And it means setting up CE in a way that makes keeping data clean a straightforward process, not an extra job on top of everything else.

We talk about this early with every client we work with, not to add complexity, but to save it.

If you're thinking about a CE project and want an honest picture of what to expect, we're always happy to have that conversation. Just message any member of our team.

Some of the most technically complex problems our team has solved? Sorted over a pint.In our blog post on building a par...
12/06/2026

Some of the most technically complex problems our team has solved? Sorted over a pint.

In our blog post on building a partnership, and the accompanying video, our client Martin Court at Redcentric talks honestly about what made the difference in a challenging Dynamics 365 project: not the technology, not the commercials, but the relationship.

"Do what you say you're going to do, when you say you're going to do it." Simple as that.

If you're heading into the weekend thinking about a tech project that needs a better kind of partner, the blog and video are worth a few minutes of your time.

The link is in the comments. Have a good weekend. 🍺

We've taken a look at what's new in Dynamics 365 this release wave, and here's what we think is actually worth paying at...
10/06/2026

We've taken a look at what's new in Dynamics 365 this release wave, and here's what we think is actually worth paying attention to.

Microsoft have been rolling out a significant set of updates to Dynamics 365 since April, with more still coming through to September. Most of the coverage focuses on the sheer volume of changes, with hundreds of new features across the platform. That's not particularly useful if you're trying to work out what it means for your business.

So here are three updates we think are worth knowing about.

Copilot is now properly embedded in Sales. Rather than being a bolt-on, Copilot in Dynamics 365 Sales now draws on both your CRM data and your Microsoft 365 activity - such as emails, meeting notes and calendar - to provide a clearer picture of where each deal stands and what to do next. For a sales team that lives in Outlook as much as Dynamics, that join-up is very useful.

Customer service teams get cleverer case handling. The updates to Dynamics 365 Customer Service mean that the system gets better at understanding what a customer actually needs before a person even picks the case up, routing cases more intelligently, summarising history automatically and flagging when things are going wrong before they escalate. There's less time spent finding information and more time spent actually helping customers.

You can now search your CRM in plain English. Instead of building filters and custom views to find what you're looking for in Sales, you can just describe it. 'Show me all deals over £50k that haven't been touched in two weeks'...and it does it. It's a small thing that's going to save more time than you'd expect.

Most of this is already rolling out as part of your existing licence, though some features will be coming out all the way through to September. If you're not sure what's live in your environment yet, or which of these updates are actually relevant to how your team works, we're happy to take a look. Just message any member of our team.

What does Dynamics 365 CE actually do for a sales team? Forget the feature list, here's what your team actually notices ...
09/06/2026

What does Dynamics 365 CE actually do for a sales team? Forget the feature list, here's what your team actually notices in week one.

Before Dynamics 365 CE, a typical morning for a sales manager can look something like this...Check emails for updates from the team. Chase two people for pipeline numbers. Open three different spreadsheets to get a picture of where things stand. Realise one of them hasn't been updated since Tuesday. Give up and just ask everyone in a Teams call.

A month after go-live, that same morning can look like this...Open Dynamics 365. See exactly where every deal is, what's happened recently and what needs attention today. That's forty-five minutes back in someone's day, every day.

The other thing teams notice quickly is hand-offs. When a lead moves from marketing to sales, or from sales to customer service, everything that's happened is already visible. There's no 'can you forward me that email chain', no customer on the phone having to explain themselves twice.

All this requires a setup that's built around how you actually work, which is where we come in. If you're curious what this could look like for your sales team, we're happy to walk you through it. Just message any member of our team.

Choosing the platform for a CRM project can be tricky, as is walking into the board meeting and making the case for it.O...
08/06/2026

Choosing the platform for a CRM project can be tricky, as is walking into the board meeting and making the case for it.

Often, we talk to senior managers who already know their current setup isn't working. Maybe the data's all over the place, the team's working around the system rather than with it, and something needs to change. However, knowing that and being able to argue for a substantial investment from the CFO are two different things.

Here's what we've seen work in our Dynamics 365 projects:

Start with the cost of doing nothing. That's not just the cost of the new system, but the cost of staying where you are, such as missed opportunities and duplicated effort wasted on things that should be automatic. That's often a compelling number.

Be honest about risk. We all know that boards don't trust a business case that has no downsides. So set out the risks, including implementation time, data management and user adoption, and show you've got a plan for each one.

Tie it to something the board already cares about, such as growth targets or operational efficiency. Dynamics 365 needs to connect to a business objective that's already on the agenda, rather than appearing on the scene as a technology project looking for a problem.

And finally, get the scope right before you go in, because vague projects tend to get knocked back. A clear picture of what's in, what's out, what it costs and what it delivers in Year One is what gets go-ahead.

If you're working through a business case right now and want a second pair of eyes on it, we're happy to help. We've been around this loop enough times to know where the gaps usually are.

Get in touch with any of our team members.

Lunchtime run along the canal for Joe, Rich, Muhamad and Elliot today. It's last minute prep before the TrueNorth team l...
05/06/2026

Lunchtime run along the canal for Joe, Rich, Muhamad and Elliot today. It's last minute prep before the TrueNorth team lines up for the Leeds Jane Tomlinson 10k a week on Sunday.

We're not doing a sponsorship page, but if you fancy supporting a brilliant local cause, our nominated charity Simon on the Streets would love to hear from you. Any donation, big or small, makes a difference. The link to their donation page is here: https://www.simononthestreets.co.uk/donate/.

If you skip the discovery phase of a project, we believe that you're not saving time. Instead, you're borrowing it.We've...
04/06/2026

If you skip the discovery phase of a project, we believe that you're not saving time. Instead, you're borrowing it.

We've seen it happen: an organisation picks a platform, signs the contract, gets the project moving - and then somewhere around month three, it becomes clear that the scope was off, the budget wasn't quite right, or the original problem wasn't fully understood in the first place.

No one set out for that to happen. Quite often it comes down to pressure: to have an answer ready for the board, to stop talking about it and start doing something. But rushing past the discovery phase doesn't remove that risk. It just pushes it further down the road, where it costs more to fix.

A proper discovery phase is the most practical thing you can do before committing to a platform like Dynamics 365. It gives you a honest picture of where you are: the business issues, the technical ones, the costs involved, the risks sitting in the background. It gives you something solid to take to a board or a CFO. And if you've had a bad experience with a tech project before, it's the part of the process that makes the next one feel different.

At TrueNorth IT, we start every project with discovery. It's not a formality, it's because we've learned that the questions you ask at the beginning are the ones that can save a project at the end.

If you're trying to get your head around what a Dynamics 365 project would actually look like for your organisation, that's exactly what a discovery conversation is for.

Let's have a straight conversation about what you need, just get in touch with any of our team.

One of the things we value most in any project is working as one team with our clients. At the moment, we have the pleas...
02/06/2026

One of the things we value most in any project is working as one team with our clients. At the moment, we have the pleasure of working closely with Leeds City Council. It's a really collaborative relationship, with members of the Council's development team regularly joining us in our office to work alongside our own developers, sharing ideas and challenging thinking from both sides.

We're particularly grateful to Richard Charnley for these kind words:

"TrueNorth have been a pleasure to work with. Their deep technical expertise and experience have significantly accelerated our delivery. Their pace comes from clear thinking, not shortcuts: they ask the right questions, explore options, and aren’t afraid to prototype to get to the best answer. They work seamlessly with our teams, sharing knowledge as they go. The result is high‑quality delivery and excellent value.

For us, the sentence on knowledge sharing is especially important. Sharing knowledge and creating an environment where people can learn from each other really helps partnerships last.

Thank you, Richard, and everyone at Leeds City Council for continuing to make the relationship such a positive one.

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Wednesday 9am - 5pm
Thursday 9am - 5pm
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