Jump Digital Ltd

03/06/2022

We are sunsetting Web Analytics World and bringing this page within the group.

We are looking forward to sharing more about our e-learning projects!

13/11/2018

Welcome our newest blogger, Paul Baka from SSL Trust with his first post: The Risks of Analytics in a Privacy Conscious World

Protecting your privacy and best practice tips for securing your users website data.

17/07/2018

Our latest post by Lukas Oldenburg is an in depth look at how to track Adobe Analytics server side while still retaining TMS-Like control using Tealium's Universal Data Hub.

Track Adobe Analytics Server-Side, but retain TMS-list control. A test of Tealium's Event Stream Connector to Adobe Analytics.

26/06/2018

Part II of Lukas Oldenburg's 3 part series. Learn more about Lukas' experiences with Tealium's Data Layer Enrichment and getting additional data on current visitors – on the fly

In Part II of his 3 part series, Lukas Oldenburg takes a look at how Tealium's Data Layer Enrichment brings user history back into the browser

26/06/2018

How Lukas Oldenburg used 's Data Layer Enrichment for more accurate long-term metrics, Facebook Retargeting with better privacy, deciding which qualitative surveys a user gets to see, Cross-Device Tracking (limited), and knowing how many visitors block 3rd-party cookies. Part II in his 3 part series

In Part II of his 3 part series, Lukas Oldenburg takes a look at how Tealium's Data Layer Enrichment brings user history back into the browser

12/06/2018

Explore Tealium's Universal Data Hub with Lukas Oldenburg's new 3 part series. This first post delves into visitor stitching and Salesforce connectors sharing his expertise, tips and advice!

Lukas Oldenburg shares some of his experiences of Tealium's "Universal Data Hub" (UDH) which claims to be a central place for acting on real-time customer behaviour data. In this first post he looks at "Audience Stream" and how he leveraged Visitor Stitching in combination with connectors (e.g. to S...

31/05/2018

Our newest post by Charlie Liang from Heap Analytics explores the real reasons Amazon continues to grow an average of 31% annually and how you can apply their tactics/techniques to get ahead of the competition

Exploring the three main things that have allowed Amazon to maintain it's dominant position in the online retail space.

14/11/2017

Part II of Lukas Oldenburg's series on how to import product data into Google Analytics and Adobe Analytics. This week he looks at how to use Tealium's Dynamic Data Layer Management!

How to use Tealium's Dynamic Data Layer Management (aka "Data Layer Enrichment" or "Hosted Data Layer") to get additional product data into your Data Layer without requiring yet another Website Release.

31/10/2017

Want to learn how to get more product data into Google or Adobe Analytics? Lukas Oldenburg starts off his new series by diving into Classifications versus Dimensions Widening

26/09/2017

This week Lukas Oldenburg takes us through the limitations and advantages of using localStorage instead of cookies for Analytics Implementations!

Diving into localStorage and exploring its advantages and disadvantages versus Cookies for analytics implementations