Kingstown Web Studio

18/06/2026

Being found online and being chosen are two different jobs. Most websites only manage one of them.

An AI can find you. It reads the structure, the wording, the what and the where, and decides whether to put you forward. A human chooses you. They read the same page and decide whether they like you enough to pick up the phone.

Get one right and you are half the story. Get both and you are the whole one.

I have broken it down into a quick swipe. What humans want. What AI wants. And the bit where the two quietly agree.

Have a look, then tell me which side your website is winning.

You might like to read the whole piece here: https://www.kingstown-web-studio.co.uk/post/ai-visibility-for-small-business

16/06/2026

I had an idea this week and even I paused to question my own sanity.

What if your website's two most important visitors are not customers at all, but a pair of teenage besties? One is a human. One is an AI. And they keep borrowing each other's clothes.

Stay with me.

The human bestie chooses you because you feel right. Clear, warm, easy to trust.

The AI bestie finds you because your site says plainly what you do and who you help. Same words. Two jobs done at once.

A report just landed that says, in far more serious language, exactly this. So the daft metaphor turns out to be right. I am as surprised as you are.

I have written the whole thing up on the blog. The besties make a full appearance.

AI visibility and human trust are not rivals. They are unexpected besties. ICS-digital's 2026 report reveals the gap between being found by AI and being chosen by humans - and why small businesses that nail clarity are already winning on both fronts.

16/06/2026

Ooh! Thats me - well Digi me! Good article though! Helps to demystify a popular topic really!

If you have any specific questions - give it a go below!

🌐 How much should a small business website cost?

It's one of the most common questions business owners ask.

Our latest Know How article breaks down the costs, explains what affects pricing, and helps you understand what you're paying for.

Take a look at this article from our member Kingstown Web Studio 👇
https://thebusinessculture.co.uk/hey/know-how/how-much-does-a-website-cost-for-a-small-business-in-hull/

13/06/2026

Here's the bit that catches people out. Even AI is a collaboration!

When AI describes your business, it doesn't only read your website. It cross-checks. Your Google Business Profile, your page, that directory listing you forgot about in 2019.

When they all agree, you look clear and trustworthy. When your website says one thing, Google lists hours you don't keep, and Facebook says something else again, the picture goes fuzzy. For people and for machines.

Saturday job, if you fancy it. Pick your business name, look yourself up in three places, and check they actually match. Name, what you do, where you are, opening hours.

It's dull. It's also quietly powerful when it's right.

We talked about this in the latest episode:

Episode Three of Reaching for Position Zero answers this question - usually no. Most small business websites need improving, not replacing. A simple five-question test tells you whether to refresh or rebuild for AI search and AEO.

11/06/2026

I really like to try to KISS you (and that’s keeping it simple stupid - Not ‘you’ stupid but the info). So here is my take in one view….

How do you know if your website needs a tidy-up or a proper rebuild?

Here's the check I run people through. Five questions. Be honest with yourself.

1. Can you actually edit it, or do you have to ask someone every time?
2. Can each of your main services have its own clear page?
3. Does it work properly on a phone?
4. Is the real problem just that the wording is woolly?
5. Does it still match the business you run today, not the one you started three years ago?

Mostly yeses, with a wording problem at number four? That's a refresh. The content needs the work, not the website.

Mostly noes? The structure might be holding you back, and that's a different conversation.

Most Hull businesses I show this to land on refresh.

The full breakdown:
https://www.kingstown-web-studio.co.uk/post/reaching-for-position-zero-episode-three-do-you-need-to-rebuild-your-website-for-ai-search

11/06/2026

I really like to try to KISS you (and that’s keeping it simple stupid - Not ‘you’ stupid but the info).

So here is my take in one view….

How do you know if your website needs a tidy-up or a proper rebuild?

Here's the check I run people through. Five questions. Be honest with yourself.

1. Can you actually edit it, or do you have to ask someone every time?
2. Can each of your main services have its own clear page?
3. Does it work properly on a phone?
4. Is the real problem just that the wording is woolly?
5. Does it still match the business you run today, not the one you started three years ago?

Mostly yeses, with a wording problem at number four? That's a refresh. The content needs the work, not the website.

Mostly noes? The structure might be holding you back, and that's a different conversation.
Most Hull businesses I show this to land on refresh.

The full breakdown:
https://www.kingstown-web-studio.co.uk/post/reaching-for-position-zero-episode-three-do-you-need-to-rebuild-your-website-for-ai-search

09/06/2026

Kev said something on the podcast this week that I haven't been able to shake.

Nobody rips out a whole kitchen because one cupboard hinge has dropped. You fix the hinge.

Websites are the same, and I'm hearing the opposite all over Hull right now. Someone gets told their site “isn't AI ready” and the fix, apparently, is to start again.

It rarely is.

AI search doesn't care whether your website is new. It cares whether it's clear. What you do, who you help, where you are, whether your answers are any good.

If the bones are sound, that's a hinge job. Sharper wording, clearer pages, the questions your customers actually ask. Not a new kitchen.

We unpicked the whole thing here:
https://www.kingstown-web-studio.co.uk/post/reaching-for-position-zero-episode-three-do-you-need-to-rebuild-your-website-for-ai-search

Most people are closer to a tidy-up than they fear.

08/06/2026

My family keep looking at these AI images and saying:
“That doesn’t really look like you.”

Which is fair (in a certain light).

The real me is usually less glossy. Less coiffed. More likely to be wearing my thinking face, with hair doing its own strategic workshop somewhere above my head.

But I have decided I rather like my AI clone.

She is my residual self image.(Oooh, Neo springs to mind...)

The version of me with better lighting, tidier curls, and the sort of calm professional confidence I absolutely have in my head, even if it does not always make it to my actual face by 9am.

And that is the thing with AI images. They are not documentary evidence. They are visual shorthand.

Enough me that people who know me recognise the idea.

Enough polish that it works for the post.

Enough nonsense that I enjoy using it.

So yes, family, I know. It is not exactly me. But if I am going to clone myself for content, I am choosing the version with the good hair.

06/06/2026

Rule #1: Never, I repeat NEVER, take yourself too seriously.

I do have a really daft sense of humour and know that occasionally it should be put in a box and not aired. BUT hey, you only get one shot at it all and I do love to have a laugh.

Of course, running your own business is a serious subject and here I am on a Saturday afternoon organising my week of content for social etc. and for some that may be a real drudge but I LOVE it....

So, those of you who are following along will have already seen what I can do with my digital models and I make no apologies for using 'virtual me' as part of my brand presentation. I did this today and it really made me laugh. It's to accompany a post about 'cloning' and features Kev and myself (my podcast side-kick). Reminded me of 'Multiplicity'. It does somewhat mirror my real work environment where I have 'me' duplicated to manage a wealth of tasks.

Hope this cheers up your dreary Saturday and puts a big smile on your face... Plenty more of this to come during the week.

03/06/2026

A welcome after-networking coffee to recharge the batteries.

Attended the Humber TechFest at Hull’s C4DI.

Thank you Treybridge Accountants for all the goodies!