23/06/2026
Building a brand isn’t the same as building a business.
It’s not always sunshine and rainbows 🌈
I put my heart and soul into launching both and when I experienced burnout I just couldn’t show up in the same way anymore.
So I did the very un-Instagram thing. I disappeared.
What happened next genuinely surprised me - the clients didn’t stop coming, the SEO kept working, and somewhere in the quiet I rebuilt a confidence I didn’t know I’d lost. Including saying yes to things that still sound a bit delusional when I say them out loud. Like rebranding a US NGO in three weeks. Or rewriting an entire website in a weekend.
I’m not one to sugarcoat how hard starting a business is, or the personal journey building a brand takes you on, but I do know this. There’s no one cookie cutter way to do either and if you want some inspiration based on 20+ years of brand building experience give me a follow. 👀