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28/04/2025

🚨 Important Update 🚨

We will be stepping away from posting on this page.

Thank you for being part of our community and for all your support over the years.

If you would like to keep following our journey and stay up-to-date with the latest news, please follow Sunderland Software City.

04/03/2025

SXSW is landin’ in Gateshead for a full day and night of unmissable events, showcasing the best of screen talent, innovation, and creativity!

🌞 DAY EVENT – SXSW Roadshow Conferencing
This event is your chance to dive into the latest trends and breakthroughs at the intersection of technology, entertainment, and entrepreneurship, while gaining the inspiration and connections to take your career to the next level.

🕙 When? Thursday, April 3, 10AM – 4PM
📍 Where? PROTO, Gateshead
🎟 Tickets & Info: https://www.eventbrite.com/e/sxswl-roadshow-gateshead-day-conferencing-tickets-1258010967669?aff=erelpanelorg&keep_tld=1

🌙 NIGHT EVENT – Live Showcase
Discover the next wave of screen talent at this exciting local showcase in the heart of Gateshead! Enjoy a night filled with fresh screen projects that reflect Gateshead’s rich and diverse creative scene. Full line-up of performers to follow shortly.

🕖 When? Thursday, April 3, 6PM – 9PM
📍 Where? PROTO, Gateshead
🎟 Tickets & Info: https://www.eventbrite.com/e/sxswl-roadshow-gateshead-live-showcase-tickets-1259186533819?aff=odcleoeventsincollection&keep_tld=1

20/02/2025

A talented group of young creatives have joined Ant & Dec’s Making It in Media course with The Prince’s Trust in Advanced Media Production PROTO today! 🎬🎥✨

Over the next 10 days, they’ll dive into the world of media, learning scriptwriting, camera work, lighting, and more, guided by industry pros. This hands-on experience is a game-changer for anyone looking to break into the industry!

Wishing all our participants the best of luck on their creative journey! 🎭📺

13/02/2025

Yesterday afternoon, we hosted our second free webinar: Immersive Technologies in Education, for those in academia wanting to explore and learn more about technologies such as virtual production, 3D technology, motion capture, photogrammetry, 5G private networks and XR equipment.

If you weren't able to join us yesterday, you can watch the webinar here. 👇
https://www.youtube.com/watch?v=-h0_Ap2K9BM

04/02/2025

January felt like the longest month for some, but for us, it has flown by as we prepare for our much anticipated Immersive Tech in Education Webinar! If you haven’t heard about it yet, where have you been?

Our last webinar, An Introduction to Virtual Production, had nearly 100 live attendees and received fantastic engagement. We’re hoping this one will be just as impactful.

This time, we’re bringing together three brilliant guests:

🔹 Clare Nicholson – Partnership Manager, Advanced Media Production PROTO Gateshead
🔹 Julian Alexander – Senior Lecturer in Film, University of East London
🔹 Phil O’Neil – Head of Department, Digital Technologies and Games, Gateshead College

They’ll be sharing insights into how immersive technologies can transform education and empower future tech leaders. This session is ideal for academic staff, including non-teaching staff, who want to explore cutting-edge tools like virtual production, 3D technology, motion capture, photogrammetry, and 5G networks.

📅 Join us online on 12th February 2025 at 2:00 PM.

https://us02web.zoom.us/webinar/register/WN_Aa5j1RBJQOWqLAiaOJaFZg?utm_source=social&utm_medium=proto-subscribers&utm_campaign=immersive-tech-webinar-feb-25 #/registration

31/01/2025

The ImmexCity Scale Up Programme members. Yesterday they spent the day crafting their pitches with gurus, Jill McKinney and Bill Webber.

23/01/2025

Meet Clare Nicholson, a driving force behind innovative education at PROTO!

Over the past two years, she’s been bridging the gap between academia and industry, developing hands-on programmes that equip educators and students with cutting-edge skills in immersive technologies.

From virtual production projects to staff development and R&D initiatives, Clare’s work is shaping the future of digital learning and preparing the next generation for tech-driven careers.

Join us at the Immersive Technologies in Education Webinar (12th Feb 2PM) to hear how Clare and her team are transforming learning experiences!

Register now & be part of the conversation! 👇

https://us02web.zoom.us/webinar/register/WN_Aa5j1RBJQOWqLAiaOJaFZg #/registration

22/01/2025

What if education could evolve at the speed of the tech industry, arming students with the latest skills that employers actually need?

Phil, Head of Department for Digital Technologies and Games at Gateshead College, is making that vision a reality. With over a decade of experience in education and skills, he’s forged dynamic partnerships with organisations, PROTO, Dynamo, CyberNorth, and Accenture to bridge the gap between academia and the real world.

A champion of collaboration and innovation, Phil’s leadership helped Gateshead College earn “Skills Developer of the Year” at the 2023 Dynamite Awards.

Join him to discover how he’s aligning education with industry demands, driving student success, and shaping the next generation of digital professionals.

Register here:

https://us02web.zoom.us/webinar/register/WN_Aa5j1RBJQOWqLAiaOJaFZg #/registration

21/01/2025

What if you could turn classic literature into hip-hop or harness rap to spark deeper engagement in the classroom?

Filmmaker, performer, and educator Julian Alexander is doing just that. A Senior Lecturer in Film at the University of East London and a member of the European Hip-Hop Studies Network, Julian advocates for hip-hop pedagogy and explores non-traditional storytelling methods to drive social impact.

Join him on February 12th on the Immersive Technologies in Education Webinar to learn how he’s reimagining teaching and film through innovative rap-based narratives.

Register here:

https://us02web.zoom.us/webinar/register/WN_Aa5j1RBJQOWqLAiaOJaFZg #/registration

14/01/2025

Join us for our “Immersive Technologies in Education” webinar, hosted by Advanced Media Production.

It’s an opportunity for academics and support staff to discover how emerging tech can transform both teaching and learning.

From virtual production and 3D to motion capture, photogrammetry, 5G private networks, and XR equipment, this event will offer insights into how these cutting-edge tools are already benefiting students and sparking creativity.

Panel of Speakers:

Clare Nicholson – Partnership Manager, Advanced Media Production, PROTO
Julian Alexander – Senior Lecturer in Film, University of East London
Phil O’Neil – Head of Department: Digital Technologies & Games, Gateshead College

They’ll share real-life examples of how immersive technologies are fueling innovative teaching methods and delivering engaging, hands-on experiences for students.

Whether you’re looking to enhance your curriculum, collaborate on new research, or simply stay ahead of the tech curve, this webinar is for you!

Register now: https://us02web.zoom.us/webinar/register/WN_Aa5j1RBJQOWqLAiaOJaFZg #/registration

09/12/2024

Did you miss the first VP webinar? Watch it on YouTube now:

Whether you’re a director, producer, or part of the creative team, in this webinar we provide insight into how Virtual Production (VP) can be used to enhance...

27/11/2024

We are live now! Jump into the first episode of our Virtual Production webinar series.

Thanks to every one watching, amazing turn out so far.

https://us02web.zoom.us/j/82310929189?pwd=DeyCqiqktjT6Bexn1WqfgzLr2YUvTJ.1