CreuTech

06/10/2026

A brilliant three sessions with Gisda Cyf , exploring how characters can go from an idea to AR!

The group designed their own characters, created them in 3D, used motion capture to bring them to life, and built their own WebAR experiences.Great to see everyone experimenting, learning new skills and making the technology their own.

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Roedd hi’n dair sesiwn wych gyda GISDA, yn archwilio sut mae mynd â chymeriad o syniad i AR!

Fe wnaeth y grŵp ddylunio eu cymeriadau eu hunain, eu creu mewn 3D, defnyddio cipio symudiadau i ddod â nhw’n fyw, ac yna adeiladu eu profiadau WebAR eu hunain.Gwych oedd gweld pawb yn arbrofi, dysgu sgiliau newydd a gwneud y dechnoleg yn rhywbeth eu hunain.

01/10/2026

A great day at AI in Business, The Business Wales / Busnes Cymru AI Summit, at M-SParc, Well done to Jordan Eardley, Owain Stead and the whole team for putting on yet another great event and thanks again for inviting me to speak.

There were some really interesting talks throughout the day, plenty of conversations about how AI is being used in business, and a very good Lovable hackathon to finish things off.

I also brought along one of my latest strange prototypes, a brain in a jar. It spent a good portion of the event chatting to people, asking questions and generally giving Jordan a hard time. It has decided that being trapped in a jar is entirely Jordan’s fault.

And, of course, the BBQ food was lovely too 😋 It was a really enjoyable event.

29/09/2026

Had a great time at Immersive Arts UK The Big Thing in Llandudno, delivering a bilingual Introduction to Unity for Artists workshop.

The session was all about making Unity feel a little less intimidating and showing how artists and creatives can start using real-time tools in their own practice.
We explored the Unity interface, materials, animation, importing assets, textures, lighting, and a little look at what’s possible with XR.

Thanks to Immersive Arts UK and everyone who came along and got stuck in!
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Ges i amser gwych yn The Big Thing gan Immersive Arts UK yn Llandudno, yn cyflwyno gweithdy dwyieithog Cyflwyniad i Unity i Artistiaid.

Roedd y sesiwn yn ymwneud â gwneud Unity ychydig yn llai brawychus a dangos sut gall artistiaid a phobl greadigol ddechrau defnyddio offer amser real yn eu gwaith eu hunain.
Mi wnaethon ni edrych ar ryngwyneb Unity, deunyddiau, animeiddio, mewnforio asedau, gweadau, goleuo, a chael cipolwg bach ar beth sy’n bosib gyda XR.

Diolch i Celfyddydau Ymdrochol ac i bawb ddaeth draw a rhoi cynnig arni!

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04/09/2026

We’re doing a bilingual Unity for Artists workshop at The Big Thing in Llandudno! 🎮

I went to The Big Thing in Bradford last year and it was incredible, so it’s really special to have Immersive Arts UK bringing it to North Wales this year!

Even if my workshop isn’t your thing, come to the event! There’s loads happening.

If you’re an artist and you’re in the area, don’t miss it! 🙌

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Dwi’n cynnal gweithdy dwyieithog Unity i Artistiaid yn The Big Thing yn Llandudno! 🎮

Ges i amser gwych yn The Big Thing yn Bradford llynedd, mae’n grêt cael y digwyddiad yma yng Ngogledd Cymru!

Os nad ydy Unity i chi, dewch draw i The Big Thing beth bynnag! Mae ’na gymaint yn digwydd.

Os ydych chi’n artist ac yn yr ardal, dewch draw! 🙌

This hands-on introductory workshop is designed for artists who are new to Unity and want to understand the fundamentals of creating real-time 3D experiences. We’ll explore the Unity interface, import and work with 3D assets, create materials, lighting and add simple animation. We’ll also look a...

28/06/2026

That’s annual leave over already.

It’s been a good mix of switching off and still keeping busy. I finally got stuck into the garden, jet washing, filling a skip, building a little moonlight cinema, and generally making the most of the sunshine.

I also had the chance to attend the Start-Up Awards. It was an honour to be shortlisted as a finalist. We didn’t take home the award this time, but huge congratulations to Daniel Evans from Vedri Virtual Production Studio and Leena Farhat from ecodetect , who both came with the M-SParc cohort, Well deserved, and congratulations to all the finalists and winners.

Tomorrow it’s back to it. I’ll be spending the week in Cardiff working on another immersive R&D project with the Canolfan Mileniwm Cymru | Wales Millennium Centre.

Here’s to a productive week ahead.

Ashley McAvoy

11/05/2026

We’re delighted to share that Artio has been selected by Media Cymru for presentation at the Cannes Film Festival 2026 Immersive Marketplace,
Fri 15 May | 11:20 – 12:20
📍Carlton Hotel, Cannes

Developed through the Media Cymru x Outernet London partnership, Artio is a large-scale immersive musical experience reimagining Arthurian mythology through an ecological and feminist lens, combining original bilingual music, immersive visuals and audience interaction.

Created by a multidisciplinary Welsh team under CreuTech Ltd, the project brings together storytelling, spatial sound, generative media and live interaction to explore new forms of immersive cultural experience.

This marks an exciting step for the project as we move from R&D into international showcase and distribution conversations.

Huge thanks to everyone involved in helping bring Artio to life.

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Rydym yn falch iawn o rannu bod Artio wedi’i ddewis gan Media Cymru ar gyfer Marchnad Drochol Gŵyl Ffilm Cannes 2026.

Wedi’i ddatblygu drwy bartneriaeth Media Cymru x Outernet London, mae Artio yn brofiad cerddorol trochi ar raddfa fawr sy’n ail-ddychmygu mytholeg Arthuraidd drwy lens ecolegol a ffeministaidd, gan gyfuno cerddoriaeth wreiddiol ddwyieithog, delweddau trochi a rhyngweithio gyda’r gynulleidfa.

Crëwyd y prosiect gan dîm amlddisgyblaethol o Gymru o dan CreuTech Ltd, gan uno adrodd straeon, sain ofodol, cyfryngau cynhyrchiol a rhyngweithio byw i archwilio ffurfiau newydd o brofiadau diwylliannol trochi.

Mae hwn yn gam cyffrous ymlaen i’r prosiect wrth iddo symud o ymchwil a datblygu i sgyrsiau rhyngwladol ynghylch arddangos a dosbarthu.

Diolch enfawr i bawb sydd wedi helpu i wireddu Artio.

27/04/2026

Two brilliant days at the Wales Millennium Centre delivering an Immersive Arts UK workshop on tools and tech for the Explore cohort!

Day 1: tools for experiencing

Participants explored what immersive feels like from the audience side, trying out haptics in VR, augmented reality, spatial/4D audio, projection mapping and more.

Day 2: tools for creating

Looking at how this work actually gets made, AI motion capture, digital sculpting, photogrammetry, game engines, and how to shape and communicate ideas through immersive pitch decks.

Massive thanks to Livi Wilmore and Sean Rodrigo for facilitating alongside me through CreuTech Ltd, covering everything from AR and VR to spatial thinking and prototyping workflows.

We also had Joanna W. from Arts Council Wales join us to share insight into funding and support, which added a really valuable layer to the conversations.

Excited to see where this cohort takes things next!



Cyngor Celfyddydau Cymru | Arts Council of Wales

10/04/2026

Another one if your in London!

Still time to catch this interactive experience of self discovery that we developed for The National Gallery in collaboration with Wen.

It was inspired by the slate mines of Manod Quarey where the National Gallery’s paintings were stored and kept safe during the Second World War.

10/04/2026

In London over the weekend?
There’s still time so see our immersive piece, Artio at Outernet-London!

Times available on their website here: https://www.outernet.com/ -screen

10/04/2026

BIG NEWS!

We’ve been named a finalist for Creative StartUp of the Year at the Wales regional finals of the UK StartUp Awards 2026.

To be recognised as one of the top creative businesses in Wales, especially doing the kind of immersive, experimental work we’ve been pushing, means a lot.

Would love to connect with other Welsh founders heading there, let me know if you’ll be there.

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