02/09/2026
Free marketing tip. 🔥
Go to your website.
Find these words:
Professional.
Passionate.
Friendly.
Quality.
Bespoke.
Now ask yourself…
Can I prove any of them?
Instead of saying you’re experienced, say you’ve been doing it for 24 years.
Instead of saying you offer great service, show the review that says it.
Instead of saying you’re trusted, tell me 600 customers have already trusted you.
Specific beats impressive.
Every time.
(Although I remain extremely passionate about deleting the word passionate.)
Justin 🌊