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5G is not about making better phone calls (although that will be a nice side-effect). Instead, it’s about unlocking the ...
05/06/2019
Why doctors and gamers are equally excited for 5G's launch

5G is not about making better phone calls (although that will be a nice side-effect). Instead, it’s about unlocking the power of knowledge and data.

Edge computing, cloud computing and artificial intelligence are growing exponentially. Can 5G be the network that brings them together?

One for the marketing nerds out there. Ofcom have launched their Adults' media use and attitudes report 2019. Insights g...
03/06/2019
Adults' media use and attitudes

One for the marketing nerds out there. Ofcom have launched their Adults' media use and attitudes report 2019. Insights galore…

https://buff.ly/2KtuaYK?

This annual report looks at media use, attitudes and understanding, and how these change over time.

IKEA wants you to shop using augmented reality. Has anyone used any other AR apps to buy furniture or clothes without le...
30/05/2019
Exclusive: IKEA to revamp app as store strategy shifts

IKEA wants you to shop using augmented reality. Has anyone used any other AR apps to buy furniture or clothes without leaving the house, what were the results?

IKEA is launching a new app to allow customers to shop remotely for products the...

24/05/2019
Are you ready for a fresh start?

This week, Jessica talks about astrology and a celestial event that has piqued her interest. Find out why acknowledging the Blue Flower Moon might mean you're ready for a change.

Tonight’s the night! It’s our #RoseAndSlay event with @LWDEdinburgh. We have wine and we are ready to tackle the big que...
23/05/2019

Tonight’s the night! It’s our #RoseAndSlay event with @LWDEdinburgh. We have wine and we are ready to tackle the big questions around busting the creative career fear! We’ll be posting throughout the evening so keep an eye out to see what’s going on if you can’t make it!

We love a Trello board here at CreateFuture, here's a guide to make it a powerful productivity tool
23/05/2019
How to use Trello like a boss

We love a Trello board here at CreateFuture, here's a guide to make it a powerful productivity tool

The drag-and-drop productivity app looks simple on the surface, but if you use it right it can become a powerful productivity tool

Variety is the spice of life for certain brands these days.
22/05/2019
Four brand extension strategy examples – Econsultancy

Variety is the spice of life for certain brands these days.

A brand extension is a strategy to launch a product in a tangential market or category, sometimes closely related to the core product, and other times unrelated. Here’s a look at some brands embracing extensions strategies, and a bit of analysis on whether or not they work.

Read here to find out why vision and purpose should stand above commercial considerations
21/05/2019
Helen Edwards: Vision and purpose should stand above commercial considerations

Read here to find out why vision and purpose should stand above commercial considerations

Asking whether purpose will increase market share is the wrong question. But brands all have a deep-seated vision, which marketers should dust off and use to inspire their approach to innovating for, and engaging with, consumers.

Read on to find out why silos are the enemy of effective marketing
20/05/2019
Why silos are the enemy of effective marketing

Read on to find out why silos are the enemy of effective marketing

We highlight some of the key advice on how to break down silos and increase collaboration from our recent event, hosted in partnership with Workfront.

We are really excited for our joint event with @LWDEdinburgh this Thursday at 6pm. We have 3 special guests @kat_summers...
20/05/2019

We are really excited for our joint event with @LWDEdinburgh this Thursday at 6pm. We have 3 special guests @kat_summers @LiahMoss & @jlarmstrong_pro joining us for an evening of busting the creative career fear!

A nod to the brand's heritage, the design was first used in 1894 when the company first launched. Have a look and tell u...
20/05/2019
Coca Cola spirit mixers come in the brand's original bottles

A nod to the brand's heritage, the design was first used in 1894 when the company first launched. Have a look and tell us what you think of the new Coca Cola product.

Coca-Cola has released a range of mixers packaged in Hutchinson glass bottles, the design used by the brand in 1894 when the product was first launched.

Finally Boots UK is launching its Advantage Card in digital format.
17/05/2019
Boots makes Advantage Card loyalty scheme digital

Finally Boots UK is launching its Advantage Card in digital format.

The move coincides with the launch of its summer campaign, a "celebration" of body confidence which is where Boots sees itself playing a bigger role in future.

Check out the new products and features that challenger banks are releasing over the next few months.
15/05/2019
How Monzo, Revolut, Starling and N26 plan to topple legacy banks

Check out the new products and features that challenger banks are releasing over the next few months.

The new wave of challenger banks are taking on traditional financial groups in a big way. These are the new products and features to expect throughout the months to come

The Portfolio Map is a great storytelling tool. It can be used to show the evolution of a company’s business model over ...
14/05/2019
Business Model Evolution Using the Portfolio Map

The Portfolio Map is a great storytelling tool. It can be used to show the evolution of a company’s business model over its lifecycle by measuring risk vs return. Read here to find out more.

We have been developing our Business Model Portfolio Map for our new book, The Invincible Company . Like all of our tools, we have found that the Portfolio Map is a great storytelling tool. It can be used to show the evolution of a company’s business model  over its lifecycle by measuring

Next week is our joint event with LWDEdinburgh, we are getting ready bust the creative career fear! Tickets are sold out...
13/05/2019

Next week is our joint event with LWDEdinburgh, we are getting ready bust the creative career fear! Tickets are sold out but click here to be added to the waiting list. https://buff.ly/2VhH0Tb

Love collecting points and air miles? Why being a faithful customer could cost you all those well earned rewards.
13/05/2019
Why Rewards for Loyal Spenders Are ‘a Honey Pot for Hackers’

Love collecting points and air miles? Why being a faithful customer could cost you all those well earned rewards.

Companies are seeking more personal data from faithful customers in exchange for points, miles and other perks. But protections for loyalty accounts have not kept pace.

In order to break through, beauty brands today are placing a bigger focus on customer experience. Click here to find out...
10/05/2019
How digital is shaping customer experiences in the beauty industry – Econsultancy

In order to break through, beauty brands today are placing a bigger focus on customer experience. Click here to find out how they are achieving this.

A look at digital technology and customer experience within the beauty industry, how new innovations are giving brands the edge, and what we might expect from the industry in future.

Tonight's the night! @boomsaloon's fundraising auction! Come along and join us from 6pm @thepittmarket. Register here
09/05/2019
(St)ART: boom fundraising auction

Tonight's the night! @boomsaloon's fundraising auction! Come along and join us from 6pm @thepittmarket. Register here

At boom, we like to start things. Starting movements, starting riots, starting new ways of thinking – all the time bringing on board an incredible community of people who believe in what we do and work together to nurture and grow what we started. Now, we invite you to be one of those people. To b...

CreateFuture is hugely proud to announce that Nathan is one of this year’s #BIMA100. As longtime supporters of BIMA, it’...
09/05/2019

CreateFuture is hugely proud to announce that Nathan is one of this year’s #BIMA100. As longtime supporters of BIMA, it’s great to be acknowledged again. Drinks are on Nathan this time!

We love breaking the rules and pushing boundaries here at CreateFuture and we think everyone should be doing this. Read ...
08/05/2019
Is there a lack of ambition from the agency/creative community to break the rules?

We love breaking the rules and pushing boundaries here at CreateFuture and we think everyone should be doing this. Read on to find out more.

A leap into the unknown is what true creativity needs. All creatives will tell you that. Unpredictable, risky, raw - this is what creativity at its best looks like. Or does it? At a time when advertising is being mapped, measured and analysed, there is a role for data, tech, and tools in this conver...

Whatever happened to that trend of sticking visualisation on everyday things? We think it’s comeback time.
08/05/2019
Remixing the grocery receipt with data visualization

Whatever happened to that trend of sticking visualisation on everyday things? We think it’s comeback time.

In prototyping mode, Susie Lu incorporated visualization into the common receipt from the grocery store. It gives a price breakdown for money spent on an actual receipt-sized paper using the same t…

We're delighted to be @boom_saloon sponsors and tomorrow they are holding an art auction! Come along and join us from 6p...
08/05/2019
(St)ART catalogue.pdf

We're delighted to be @boom_saloon sponsors and tomorrow they are holding an art auction! Come along and join us from 6pm @thepittmarket. In the meantime, have a look through the catalogue and get your bidding skills ready!

You can now search for photos of cute cats to your heart's content! Creative Commons launch image search engine. https:/...
07/05/2019

You can now search for photos of cute cats to your heart's content! Creative Commons launch image search engine. https://buff.ly/2fMZOUk

We've teamed up with LWD Edinburgh for an evening of busting the creative career fear. Tickets are sold out but click he...
07/05/2019

We've teamed up with LWD Edinburgh for an evening of busting the creative career fear. Tickets are sold out but click here to join the waiting list. We can't wait! https://buff.ly/2VhH0Tb

Here's what to expect from the Google I/O conference this week.
06/05/2019
It's Google I/O 2019 this week. Here's what to expect

Here's what to expect from the Google I/O conference this week.

Chrome, YouTube and Android are all regular parts of Google's annual developer conference. But this year you should expect some new hardware too

Read on to find out how Fintech is making insurance more affordable and creating a more effective personalised approach.
06/05/2019
The FinTech Revolution in Insurance - ReadWrite

Read on to find out how Fintech is making insurance more affordable and creating a more effective personalised approach.

Fintech Is Making Insurance More Affordable, it is an emerging industry that uses technology to improve activities in finance. Fintech is assisting the Insurance industries to make a stronger which has sustainability to innovate and operate.

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We Consult & Create.

Somewhere along the way, the world of marketing took a wrong turn. It became overly complicated. It became narrow-minded. And worst of all, it forgot to be fun.

We are on a mission to make it fast, fun and collaborative. Solving the marketing problems that are holding you back.

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