Pathway UX Research

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Pathway UX Research

Bridging the gap between vision and experience. Pathway UX Research provides bespoke insights into products and consumers.

Specialised in the tabletop and video game spaces, we tailor to your game, at any stage of development.

25/06/2026

Ready to level up your video or tabletop game? 🎲🎮

Get the data-driven insights you need to take your project to the next step.

We are here to help with:
🔍 Research design
🎙️ Playtests & interviews
🔬 Competitor analysis
📄 Rulebook readthroughs
👨‍🔬 Deep-dive UX evaluation

Image: Scott Graham via Unsplash

27/05/2026

We’re heading to UK Games Expo (UKGE) for all things tabletop this week in Birmingham! If you’re going to be there, let's chat and see what we can offer you 🎲

Image Credit: Madeline Liu via Unsplash

24/04/2026

Did you know that last Autumn we kicked off UKIE's Week of Insight into Games series! Talking about a deep dive into the fascinating relationship players have with their developers. Have some free time over the weekend? Why not give it a watch:

https://youtu.be/JdjOx0b2iUY?si=hllYv_KKemM9RbjU

If you have any questions or want to discuss further, please feel free to get in touch or leave a comment!

26/03/2026

Spring has arrived, bringing a season of renewed energy and growth to the gaming industry. While we certainly appreciate the longer days and the first sight of bluebells, our focus is on the incredible momentum built throughout March.

With the Easter holidays just around the corner, the pace is finally allowing for some strategic thinking. We’d love to know: where is your game headed next? After such a high-volume month for the industry, we’re ready to help you channel that energy into your next big milestone.

Get in touch with us to find out how we can best support you!

Image Credit: Robert Stump via Unsplash

26/02/2026

The most successful games are built on player-centric insights. 🔍

At Pathway UX Research, we support tabletop and video game creators by identifying core audience motivations and streamlining the player journey. From initial design to post-launch optimization, we provide the research required to build a sustainable community.

Book a free 30-minute introductory call to explore how we can support your vision:
https://pathwayuxresearch.com/get-in-touch/

Image Credit: 2H Media via Unsplash

16/02/2026

Stop guessing what your players want. 🤨

Assumptions are easy. UX Research is effective.

Pathway UX Research provides bespoke insights for tabletop and video games. No generic templates—just deep-dive data tailored to your game’s unique world and community. 🎲🎮

Find out exactly what your players Do, Think, Say, and Feel.

Want to find out more? Let’s chat: https://pathwayuxresearch.com/get-in-touch/

13/02/2026

Your game is immersive. Your digital presence should be, too. ✨

From checking stats on an app to browsing lore on your site, players are constantly interacting with your brand in the "real world."

If those experiences feel like a chore, you're missing a massive opportunity for connection. We provide specialized UX research to transform your marketing and community engagement into a seamless extension of your game.

Build a stronger brand. Build a more loyal community. 🤝

Find out how we can best support you: [email protected]

Image: Nathan Dumlao via Unsplash

07/02/2026

Goodbye January! 👋 Now that we’ve finally survived the long post Christmas month, February is looking pretty sweet. We’ve got snowdrops blooming and the smell of pancakes will soon be in the air 🥞

For those of us in the UK Games Industry, there’s an even bigger reason to celebrate!

We are officially being recognized in the 2026 SIC framework with our very own four-digit codes for development and publishing. It might sound like "admin," but it’s actually a massive win for the sector—giving our industry the dedicated spotlight (and data) it deserves!

Contact us today to find out how we can help you with your research and data demands 🔍:
[email protected]

Image Credit: Glen Carrie via Unsplash

17/01/2026

Very pleased to have helped with this! An exciting community to work with.

15/01/2026

Pathway UX Research is here to help you refine, validate, and optimize your game through:

🔍 Deep Dive Research & Design: Establishing market need and core mechanics.

🎙️ Player Feedback & Interviews: Running targeted playtests and gathering qualitative data.

🔬 Strategic Competitor Analysis: Benchmarking against successful titles and identifying the gaps.

📄 Rules Clarity & Documentation: Ensuring your rulebook is flawlessly, accessible, and engaging.

👨‍🔬 User Experience (UX) Evaluation: Assessing player flow, intuitiveness, and overall satisfaction.

Get in touch today! [email protected]

Address

East Retford

Website

http://pathwayuxresearch.com/

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