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Bringing real racing into simulation

Head to Instagram or our website for more regular product announcements and news…

17/05/2026

Pushing the limits at Snetterton for MSVR!

Ethan Hall
Pole - 1st +FL
Pole - 1st +FL

Jon Baker
Pole - 2nd
P5 - 1st
…race report to come.

Simfinity® 🤝 grassroots racing 2026

15/05/2026

We’re proud to announce Simfinity® will be partnering with Ethan Hall for the 2026 season.

‘Bringing real racing into simulation’ is more than a statement - it’s our reality. Real experience and access to some of the most exceptional talent in grassroots motorsport and sim racing.

Ethan has three years of competitive racing experience, competing in the 116 Trophy championship. During this time, he achieved a handful of race wins and multiple podium finishes, establishing himself as a consistent and competitive driver.

Across three seasons, Ethan demonstrated strong race craft, resilience, and the ability to perform under pressure in closely fought racing. His experience in the 116 Trophy allowed him to develop technical understanding, adaptability, and effective collaboration within a team environment.

With a solid foundation already in place, Ethan is highly motivated heading into 2026, focused on pushing for more wins, regular podiums, and continued progression at a higher level of competition.

Another key partner for us in 2026 as our network continues to expand - closing the gap between real and virtual racing with raw insights and helping develop next-gen tech for our customers.

We’re looking forward to working closely with Ethan to achieve great things on and off the track of what’s already been a standout start to 2026! 🏁

11/05/2026

Simfinity 🤝 grassroots racing

April into May is our 2nd edition of the monthly recaps, we’re building behind the scenes to bring a full results table to capture our partners season through 2026!

With many announcements on more partnerships coming soon, from a dedicated sim racing team to the world of real owner driver Karting + more club motorsport across Europe, we’re proud to start where you should, at the beginning and off our own backs, we don’t have to answer to investors or corporate, this is our grassroots era! Built by racers for racers, products simply perfected. So our customers can be confident that whenever you purchase Simfinity, you know the work has been put in, the experience is there, and the right people involved to bring it all together!

We’re bringing GTF to life and bringing more content involving our new products, to be revealed very soon.

20/04/2026

An update on GTF:

A lot is happening behind the scenes with GTF2 ahead of its summer launch, but today we want to focus on why the GTF-Kart timeline has shifted.

In pushing things further, we uncovered an upgrade that enables instant GT ↔ Formula transitions on Kart, while also introducing next level ergonomics for GTF2.

GTF is built to evolve through 7 stages, so every refinement has to work across the entire system.

It’s a delay with purpose. Nothing is rushed.

Manufacturing continues in the background with unaffected parts, our customers and drivers are kept fully up to date privately.

We appreciate your patience, detail on GTF changes will be published prior to release.

Updates & production progress to follow this week - we also aim to bring you more of GTF-Kart in action!

Shaping up to be the final boss of aluminium profile cockpits… GTF.

*Black components - will be unravelled over the summer, with live content coming straight from the design benches. As GTF evolves, every component comes into play.

05/04/2026

MARCH RECAP:

WITH MORE PARTNERSHIPS IN THE WORKS, IN APRIL WE WILL COMPLETE OUR 2026 CALENDER AND MOST IMPORTANTLY, GET RACING!

WE’RE PROUD TO BE CLOSING THE GAP BETWEEN REAL AND VIRTUAL RACING WITH RAW INSIGHTS AND HELPING DEVELOP NEXT-GEN TECH FOR OUR CUSTOMERS

04/04/2026

An update on GTF:

Over the past few weeks, progress has been strong - but as our Q1 release target closed we want to bring you up to speed.

Behind the scenes product development on GTF has been extended, meaning a delay on the release of Kart with an update on expected deliveries coming April 19th.

GTF is the most advanced sim racing cockpit ever made - evolving through 7 stages from novice to pro. Any change will resonate up & down, and nothing is rushed while we ensure the product meets our standards again.

We sincerely appreciate your patience. As a new company with very new products, our focus remains on getting it right the first time.

We’ll check back in with a further update and details on final improvements prior to release.

19/03/2026

We’re proud to announce Simfinity® will be partnering with SAM HOLMAN RACING for the 2026 season.

Once more, ‘Bringing real racing into simulation’ is more than a statement - it’s our reality.

A team delivering Arrive & Drive for the famous NLS Nürburgring Langstrecken Serie - this partnership is driven by Sam’s dedication to making motorsport more accessible.

Offering a host of services from Road, Race & Fleet Driver training, to Arrive & Drive, Experiences & Track Day hire. Sam holds the licenses and qualifications to ensure you are in good hands.

We’ll be following throughout the year as the team pushes for results competing on track alongside 4x F1 World champion Max Verstappen in the all-important bid for the NLS 24HR.

Our network continues to expand - closing the gap between real & virtual racing with raw insights and helping develop next-gen tech for our customers. We’re looking forward to working closely with the team to achieve great things on and off the track.

That’s one exciting season ahead.

17/03/2026

We’re pleased to announce Simfinity® will be sponsoring KARTR for the 2026.

Again, ‘Bringing real racing into simulation’ is more than a statement - it’s our reality.

We think this is a great idea, when it comes to aspiring talents in motorsport, anything that can make life in the off-season that little bit easier is worth a try. KARTR is a sponsorship marketplace that connects amateur and grassroots motorsport drivers with brands looking to reach passionate audiences.

Drivers get structured access to real sponsorship opportunities, while brands get targeted exposure at a fraction of traditional sponsorship costs, all managed through a single platform

Here’s to a great year ahead where we will do what we can to get their name out there.

KARTR is another addition to our rapidly growing network in the sim racing/ motorsport community - closing the gap between real and virtual racing. We’re looking forward to working with KARTR in 2026 and beyond.

09/03/2026

2026 Model - SIMFINITY®

DRIVE - Your discipline, your way.
CLUB•RALLY•GT.FORMULA

RISE - One system, built to evolve.
Modular, future-proof - for racers of any age.

Address

Colchester

Website

https://sim-finity.com/

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