Engage branding

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27/05/2022

Believe it or not, email marketing is still an excellent way to build trust with your customers. It may be an old marketing strategy for businesses, but with the right tools and content, companies have shown repeatedly that this method still works.

What's the secret? An email list that is well-defined and broken down. However, building an email list takes effort and can be time-consuming.

This is why you need marketing tools to be efficient and effective.

A few of the tools we recommend:
1. Creative Mail
2. HubSpot
3. MailPoet
4. Newsletter

And there are many more!

If you are interested, you can find a complete list of them on our blog.

Get in touch with us to get more guides and tips!

25/05/2022

Don't be afraid of unhappy customers. They are your greatest teachers.

23/05/2022

Remember that just having a website isn't enough. You need to do more.

It doesn't end there.

When you start to build your brand, you need to make sure that your website works well on both a computer and a smartphone. It would help a lot when building trust and being professional.

Let us help you make a website that people will want to visit.

20/05/2022

Did you know..

In the fourth quarter of 2021, 54.4 % of all global website traffic came from mobile devices.

Increased mobile traffic shows most people now rely on their phones for information. So you can understand how critical it is for consumers to be able to find what they're looking for in a matter of only seconds.

Google research has found that 53% of people who use their phones to visit a website will leave if it doesn't load in three seconds. Any longer and your bounce rate will go up.

For example, for every second it takes for the BBC's site to load, they lose another 10% of their users. Even big companies and corporations aren't safe from this. When Yahoo! cut the time it took for their site to load by just a few seconds, their traffic rose by 9%.

So, as you can see, web load speed is a critical factor in maximizing your page's performance. If you've been thinking about optimising your website, now is a perfect moment to start.

Get in touch with us if you'd like to learn more!

18/05/2022

Do not be afraid to change.
Be afraid of not being able to try.

16/05/2022

In web development, UX, or User Experience, is what we refer to as a Customer Journey. Your web development team must be aware of the approach in which you want to satisfy the requirements of your visitors.

If you want to provide a meaningful user experience to your visitors, you must eliminate their sources of frustration and provide a solution that meets their demands and exceeds expectations.

13/05/2022

Have you ever wondered why the top pages of Google search results don't seem to change much?

Paying Google and other search engines to push their websites to the top of results is not uncommon.

Not everyone, however, can afford to pay Google for higher rankings. Thus, SEO is a method of optimising your page for crawling and indexing so that your rank improves for FREE.

SEO practices are the best option for this. What are they?
There are only two types of SEO to be concerned with: ON-PAGE SEO and OFF-PAGE SEO.

On-page SEO refers to any optimisation that takes place on YOUR website. For example, the keywords and key phrases you use in your blogs, the relevance of your blog content, meta-descriptions, and image alt texts. These are examples of on-page SEO, and your team should be aware of where to look and how to improve it.

The other is Off-Page SEO, which involves crawling and indexing. It all comes down to whether your website has high-quality backlinks.

More information can be found on our website. We'll see you there!

11/05/2022

Your website's optimisation is just the beginning. Web pages optimised for mobile devices are becoming essential in the e-commerce industry.

A mobile website does not have to be bright or glitzy, but it must ""operate flawlessly"" on all types of devices, including smartphones and tablets. You can either develop a mobile version of your existing website or create a mobile-only page.

Mobile browsing and shopping are the new norms. Growing your brand requires optimising every page, from social media to your own website. As we've all heard, social media marketing is now a primary focus for most marketers.

Is it necessary to hire an expert to complete this task? Yes!

So, here's a quick rundown of the questions and red flags you should be on the lookout for:

a. Is your site compatible with mobile devices?
b. Do you keep your articles or blogs up to date?
c. Is your page loading quickly enough? Under 3 seconds
d. Is your client's journey laid out so you can see what they want to do?
e. Does your site have CTAs? (Call To Actions)

These are fundamental questions to ask your team to stay informed.

Get in touch with us if you'd like to learn more about this!

09/05/2022

Do you remember cracking a horrible joke that you had to explain and then moving on to the next one?

That's precisely how bad UI design is. Remember it and avoid it!

02/05/2022

"Are you having trouble choosing between Wix and WordPress?

Then, let us help you make a decision.

Beginners and entrepreneurs who are not tech-savvy enough to design their web page will find Wix to be an excellent choice. It has less advanced features and is easier to use than WordPress.

It has a ""what you see is what you get"" interface, which means you can start making your theme by dragging and dropping sections where you want them.

In contrast, WordPress is more flexible and can be used in many different ways to make a website. This includes coding, free themes, and adding plug-ins for extra functionality. Moreover, WordPress is an excellent choice for business owners looking to grow their enterprise.

For a more in-depth comparison of these two, check out our article on our website!"

27/04/2022

If you can solve your target audience's problem, you can easily convince them to use your services.

25/04/2022

"Prospects decide a company's suitability and service based on its website.

Remember that your website is a method to communicate with your visitors, so make them feel welcome!"

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https://engagebranding.com/

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