31/08/2026
Emily has been with us for 8 months now and, after getting properly stuck into email marketing for the first time, what’s the biggest misconception she’s learned?
“Email marketing is basically just spam.”
It really isn’t.
Good email marketing isn’t about bombarding people’s inboxes with “BUY NOW!!!” emails every other day. It’s about speaking directly to people who have chosen to hear from you.
Think useful updates, helpful advice, behind-the-scenes content, launches, offers, reminders and simply keeping your business front of mind.
And if you no longer want to hear from a company? Unsubscribe! Of course an email is going to start feeling like spam if it no longer serves a purpose for you.
So no, email marketing ≠ spam.
Bad email marketing might feel like spam… but that’s a very different thing. 😂📩