MAD XR

MAD XR MAD XR is an Innovation focused Creative Production Agency.

We specialise in producing bespoke and developed immersive experiences in AR, VR, XR and holograms for the world of Fashion, Art, Entertainment and Retail.

Less than 1 days until opens its door! & .global are teaming up to present , a two days phygital event providing tan...
16/02/2023

Less than 1 days until opens its door!

& .global are teaming up to present , a two days phygital event providing tangible and immersive experiences connecting fashion and people during in February 2023.

Hosted by the event will bring together panel discussions, animation screenings, phygital fashion show and all kind of experiences from Virtual Try-on, metaverse experiences and much more.

See you all on Friday! 🫶🏼
Art by

           

5 DAYS TO GO UNTIL ! & .global are teaming up to present , a two days phygital event providing tangible and immaterial...
13/02/2023

5 DAYS TO GO UNTIL !

& .global are teaming up to present , a two days phygital event providing tangible and immaterial experiences connecting fashion and people during in February 2023.

Hosted by the event will bring together panel discussions, animation screenings, phygital fashion show and all kind of experiences from Virtual Try-on, metaverse experiences and much more.

Check .global for more information.

Art by

           

& .global cited in this year on a article about 'Why Luxury Fashion Houses are Embracing NFTs'.Read more here: Inkd.in...
22/12/2022

& .global cited in this year on a article about 'Why Luxury Fashion Houses are Embracing NFTs'.

Read more here: Inkd.in/eHcp-Kga
Article by

Excited to announce that our CEO will be moderating a panel on Marketing and Promotion for Digital Fashion & Fashion NF...
23/11/2022

Excited to announce that our CEO will be moderating a panel on Marketing and Promotion for Digital Fashion & Fashion NFTs on November 29th at

The speakers featured are from , from .io, Gianna Valintina from , and from .world

See you in Miami 🌴

recently took another venture into the intersection between virtual fashion and gaming through their fantastical ‘Good ...
15/11/2022

recently took another venture into the intersection between virtual fashion and gaming through their fantastical ‘Good Game’ capsule collection, celebrating the connection between the brand and the world of gaming. The motto ‘Good Game’ comes from the parting salutation of good sportsmanship in online games, and is also a wordplay with the Gucci ‘GG’ monogram. Over the years, Gucci has built a presence in a select number of games and in immersive gaming platforms, such as Roblox, The Sims 4, Zepeto, Animal Crossing, and more. The capsule collection features a limited edition selection of items with bright colors and the emblematic motif of Gucci Good Game. (Source: Gucci)



and recently launched a series of collaborations, blurring the line between the physical and digital worlds! For the f...
01/11/2022

and recently launched a series of collaborations, blurring the line between the physical and digital worlds! For the first time, Burberry released an in-game adventure called “Burberry: Freedom to Go Beyond,” incorporating bespoke Burberry branded garments with Minecraft. The fast-paced, adventure-riddled game includes four domains and 15 downloadable skins. Burberry also released a Burberry x Minecraft capsule collection into the real world, fusing in-game icons with the signature Burberry look to bring fantasy to reality. (Source: [prweek.com/](http://prweek.com/charlotte)Charlotte Rawlings/24.10.2022)

One week to the event! We are so excited to announce that is part the lineup of exhibitors for Picnic!The Fabricant is ...
09/09/2022

One week to the event!
We are so excited to announce that is part the lineup of exhibitors for Picnic!

The Fabricant is a decentralised digital-only couture house operating at the intersection of fashion, blockchain and gaming since 2018. Its virtual garments explore the concept of fluidity, both in their aesthetic and within the context of the digital environment, where self expression can exist beyond the fixed boundaries of fashion and gender in the physical world. It has collaborated with numerous brands including Off-White, Adidas, Timberland and Buffalo London to demonstrate the limitless creative possibilities of digital fashion. Its recently
launched co-creation platform The Fabricant Studio allows anyone to collaborate on digital-only collections, creating NFT
garments to be worn and traded in the metaverse.

AVATA and MAD Global .global join forces to present Picnic, an immersive event at the intersection of
Digital fashion, art and music during London Fashion Week this September.

Tickets via this link https://bit.ly/3erAZxJ.
See you at Picnic. Stay hungry.

AVATA and MAD Globalglobal join forces to present Picnic, an immersive event at the intersection of Digital fashion, ar...
05/09/2022

AVATA and MAD Globalglobal join forces to present Picnic, an immersive event at the intersection of Digital fashion, art and music during London Fashion Week this September.

Tickets are live from today! See link in bio!

Stay tuned by following our other account .global for more information as we get closer to the date!

Artwork by

We are excited to share more images of the three-day festival by which showcased art, fashion and music through the le...
21/07/2022

We are excited to share more images of the three-day festival by which showcased art, fashion and music through the lens of metaverse culture and NFT technology bringing together 50 artists from around the globe as well as multi-sensory experiences built on the energy-efficient .info blockchain, with live music performances, digital fashion show and art activations.
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More from by , beyond our participation, MAD's founder and CEO, was a moderator for a panel of discussion on the subj...
21/07/2022

More from by , beyond our participation, MAD's founder and CEO, was a moderator for a panel of discussion on the subject 'What is shifting in music, art and fashion with Web3?' during the conference, great talk with , and
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Following up on the MET AMS conference, MAD team went to New York City to attend was a speaker and gave a talk on the ...
29/06/2022

Following up on the MET AMS conference, MAD team went to New York City to attend was a speaker and gave a talk on the subject on Luxury, Fashion, Art and NFTs. She explained the shift that MAD took going from Web2 into Web3. We are so thankful and delighted of the great response after this talk! Feel free to reach out with any questions!
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Last week our CEO and founder was part of a very exciting panel with Kerry Murphy (CEO & founder at ), (Senior Lecture...
27/06/2022

Last week our CEO and founder was part of a very exciting panel with Kerry Murphy (CEO & founder at ), (Senior Lecturer Fashion Business and Fashion Design at !) discussing physical and digital identities. It was such a great experience to be able to share with great minds and also to attend the conference for these couple of days which had amazing talks, panels, and experiences.
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Let us know what you thought if you attended!
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Tuesday 10am - 6pm
Wednesday 10am - 6pm
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Friday 10am - 6pm

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