IMCG

19/02/2024

More work on our integration with an external API to return global census data today. The ability to enrich your existing audiences inside CDP (so far tested with Lytics, Tealium and Segment but of course we have built it to be vendor agnostic) with demographic neighbourhood data, such as relationship status, financial status, accommodation status and plenty more (in fact more than 120 additional data points!). All of which enhance your CDP audiences to enable you to better target your prospect or existing customer with the optimal contextualised creative and on the correct platform. Leveraging machine learning and AI, we can then combine with propensity scoring and next best channel to ensure optimal engagement and clickthroughs.

Perhaps the more exciting part is how this all integrates with our blockchain crypto token to ensure only those subscribed are authenticated and allowed access to the immensely rich data now available via a third party source. All the while being GDPR compliant and with insanely fast response times (

16/02/2024

In today's hyper-connected digital world, consumers are constantly bombarded with marketing messages. To stand out in this crowded landscape, businesses need to deliver personalised experiences that resonate with individual customers. Personalisation is not just a trend; it's a powerful strategy that can drive better conversion rates and foster long-lasting customer relationships.

https://www.imcg.uk/blog/driving-conversion-and-customer-lifetime-longevity/?utm_source=facebook&utm_medium=story&utm_campaign=driving_conversion_and_customer_lifetime_longevity

In today's hyper-connected digital world, consumers are constantly bombarded with marketing messages. To stand out in this crowded landscape, businesses need to deliver personalised experiences that resonate with individual customers. Personalisation is not just a trend; it's a powerful strategy tha

15/02/2024

In today's data-driven world, businesses are constantly seeking efficient ways to manage and utilise customer data. One popular solution is a Customer Data Platform (CDP), which provides a unified view of customer information from multiple sources. However, it's important to avoid the temptation of repurposing a data warehouse as your CDP.

https://www.imcg.uk/blog/the-pitfalls-of-using-a-data-warehouse-as-your-customer-data-platform-cdp/?utm_source=facebook&utm_medium=story&utm_campaign=using_an_edw_as_a_cdp

In today's data-driven world, businesses are constantly seeking efficient ways to manage and utilise customer data. One popular solution is a Customer Data Platform (CDP), which provides a unified view of customer information from multiple sources. However, it's important to avoid the temptation of

14/02/2024

In today's fast-paced digital world, customer data is the fuel that powers effective marketing strategies and personalised customer experiences. To harness the true potential of customer data, businesses are turning to headless Customer Data Platforms (CDPs). With the explosion of touchpoints and data sources, traditional CDPs are struggling to keep up. In this blog post, we will explore why now is the perfect time to embrace headless CDPs and the benefits they bring to businesses.

https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.imcg.uk%2Fblog%2Fembrace-the-future-why-now-is-the-time-for-headless-cdp/?utm_source=facebook&utm_medium=story&utm_campaign=embrace_the_future_headless_cdp

In today's fast-paced digital world, customer data is the fuel that powers effective marketing strategies and personalised customer experiences. To harness the true potential of customer data, businesses are turning to headless Customer Data Platforms (CDPs). With the explosion of touchpoints and da

13/02/2024

In the ever-evolving landscape of business, staying ahead of the competition is crucial for long-term success. As we look ahead to the next three years, it becomes increasingly clear that the fusion of Generative AI and Causal Analytics will reshape the way businesses engage and interact with their customers.

https://www.imcg.uk/blog/the-power-duo-how-generative-ai-and-causal-analytics-will-revolutionise-customer-engagement/?utm_source=facebook&utm_medium=story&utm_campaign=gen_ai+causal_analytics

In the ever-evolving landscape of business, staying ahead of the competition is crucial for long-term success. As we look ahead to the next three years, it becomes increasingly clear that the fusion of Generative AI and Causal Analytics will reshape the way businesses engage and interact with their

12/02/2024

Soon, it will be possible to query GCP BigQuery against Azure and AWS, but it only works one way...

Introducing, Google's Omni-Cross Cloud: https://cloud.google.com/blog/products/data-analytics/announcing-bigquery-omni-cross-cloud-joins

A new cross-cloud join feature in BigQuery Omni lets users to query data across clouds in a single SQL statement.

12/02/2024

Causal analytics is a method of analysing data to determine cause-and-effect relationships between variables. It is an important tool for businesses that want to make informed decisions based on data. A Customer Data Platform (CDP) plays a crucial role in causal analytics because it allows businesses to collect and analyse data from various sources to identify causal relationships and make better data-driven decisions.

https://www.imcg.uk/blog/how-causal-analytics-and-cdps/?utm_source=facebook&utm_medium=story&utm_campaign=causal_analytics_crucial_role

Causal analytics is a method of analysing data to determine cause-and-effect relationships between variables. It is an important tool for businesses that want to make informed decisions based on data. A Customer Data Platform (CDP) plays a crucial role in causal analytics because it allows businesse

11/02/2024

Today, our IMCG/WPLS pair *FOUNDATION* token hit it’s new ATH (all time high) breaking through the $0.05 milestone (when you consider the value was less than $0.003177 8 months ago. Next target $0.10! 🚀🌖 Our IMCG/USDT pair is also moments away from achieveing the same, currently trading at $0.04995!

Remember, the utility we have for this token; Blockchain developer interviews taking place next week with a starting point of 10 candidates which we need to reduce down to final 3 candidates this week)- it’s exciting to have a real life use case for the token, building on the platform we’re building, with a forever appreciating liquidity based on our office electricity utility exports - further building and delivering on our statement since our first day of trading.

No need to invest big bucks on this token (some traders are investing

09/02/2024

It is clear consumers are confused when it comes to the many different offerings in the Customer Data Platform (CDP) space. With so many now offering the 'me too' in features and comparabilities, we often get asked what actually are the main differences between what is commonly becoming known as the Traditional CDP and a Reverse ETL CDP?

Let's share and discuss.

https://www.imcg.uk/blog/blog-post-reverse-etl-cdps-vs-traditional-cdps/?utm_source=facebook&utm_medium=story&utm_campaign=reverse_etl_vs_traditional_cdps

More traditional CDPs are becoming reverse ETL ‘compatible’ - whilst that strikes me as being a car automaker who used to use engines but is now going electric and ‘adapting’ your drivetrain to ‘fit’ the new propulstion system, we predict you are likely to continue seeing more and more ....

09/02/2024

In the ever-evolving landscape of digital marketing, the gradual demise of third-party cookies has become a topic of great interest. As privacy concerns and regulatory changes take centre stage, marketers and businesses are forced to adapt their strategies. This paradigm shift has paved the way for the emergence of zero-party data as a valuable alternative.

https://www.imcg.uk/blog/the-crumbling-of-third-party-cookies-and-the-rise-of-zero-party-data/?utm_source=facebook&utm_medium=story&utm_campaign=crumbling_cookie

In the ever-evolving landscape of digital marketing, the gradual demise of third-party cookies has become a topic of great interest. As privacy concerns and regulatory changes take center stage, marketers and businesses are forced to adapt their strategies. This paradigm shift has paved the way for

09/02/2024

Our token *FOUNDATION*, IMCG/WPLS achieves just a little shy of a 2000% gain over the past 6 months! 😎

https://dexscreener.com/pulsechain/0xd72668E2c14bA192cB675E17da7e225FF9Cb6fc0

Being a company from inception, we will continue to build on the liquidity with the credits we receive back from our company Octopus Energy ensuring this asset will continue to steadily rise over time.

We’re so excited to be able to share with you (soon) how the utility with this token will work.

08/02/2024

In today's data-driven business landscape, Customer Data Platforms (CDPs) have emerged as invaluable tools for harnessing customer information and delivering personalised experiences. However, not all CDPs are created equal.

https://www.imcg.uk/blog/composable-cdp-vs-non-composable-cdp-unleashing-the-power-of-customer-data/?utm_source=facebook&utm_medium=story&utm_campaign=composable_vs_non_composable_cdps

In today's data-driven business landscape, Customer Data Platforms (CDPs) have emerged as invaluable tools for harnessing customer information and delivering personalised experiences. However, not all CDPs are created equal.