27/05/2026
🌞 We all know how much the weather drives what we buy in the UK… one minute it’s ice cream and BBQs, the next it’s back to rain jackets.
But it does make you wonder - are ecommerce systems actually keeping up with that level of change in demand?
It’s one thing to see spikes in traffic and sales, but another to make sure your ecommerce site, stock systems, and fulfilment are all talking to each other in real time.
From experience working with retailers at Dev Partners, it’s often not the demand that’s the problem — it’s the gaps between systems that were never really designed to react this fast.
Otherwise the weather might be doing its job… but your stock levels definitely aren’t.
Are most retailers really set up for that kind of flexibility yet?