08/10/2026
We've recently been reviewing the social media performance of a business that's seeing good organic improvement.
There is definitely potential to add paid advertising, but we're not rushing into it.
Why?
Because throwing money at something isn't automatically the next step.
Sometimes it's worth allowing organic activity to settle, looking properly at what audiences respond to and making sure the tracking and foundations are right before increasing spend.
I think there's far too much pressure in marketing to add another tactic constantly. More doesn't always mean better.
Occasionally the best advice I can give a client is simply, "Not yet."
Are you adding marketing activity because you need it, or because you feel like you should be doing more?