13/10/2026
Black Friday feels ages away.
Until suddenly it’s November and someone asks:
“Are the Black Friday ads ready?”
The brands that tend to have the smoothest Black Friday and Cyber Monday campaigns aren’t building everything the week before. September and October are the time to start thinking about:
🖤 Your offer.
🖤 Landing pages.
🖤 Email campaigns.
🖤 Meta Ads.
🖤 Google Ads.
🖤 Creative.
🖤 Tracking and reporting.
It gives you time to actually build, test and improve things rather than pressing publish and hoping for the best. If Black Friday is important to your business this year, now’s a very good time to start planning.