Promote Online

Promote Online Delivering bold and honest work with performance at its heart. PPC, SEO, Social Media and Websites.
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Black Friday feels ages away.Until suddenly it’s November and someone asks:“Are the Black Friday ads ready?”The brands t...
13/10/2026

Black Friday feels ages away.

Until suddenly it’s November and someone asks:
“Are the Black Friday ads ready?”

The brands that tend to have the smoothest Black Friday and Cyber Monday campaigns aren’t building everything the week before. September and October are the time to start thinking about:

🖤 Your offer.
🖤 Landing pages.
🖤 Email campaigns.
🖤 Meta Ads.
🖤 Google Ads.
🖤 Creative.
🖤 Tracking and reporting.

It gives you time to actually build, test and improve things rather than pressing publish and hoping for the best. If Black Friday is important to your business this year, now’s a very good time to start planning.

Working in digital means a huge amount of our lives happen through a screen, but that doesn’t mean we need to be availab...
10/10/2026

Working in digital means a huge amount of our lives happen through a screen, but that doesn’t mean we need to be available through one 24/7.

This World Mental Health Day, it’s a reminder that behind every campaign, click, email, meeting and conversion is an actual person.

Close the laptop.
Take the lunch break.
Send the message you’ve been meaning to send.
Check in on someone.

The internet will still be there when you get back. 💚

Good marketing isn’t about being everywhere.It’s about putting the right channels to work together.For Macdonald Plumbin...
08/10/2026

Good marketing isn’t about being everywhere.

It’s about putting the right channels to work together.

For Macdonald Plumbing Supplies, that meant combining Google Ads and Meta Ads as part of their digital marketing strategy.

Rather than treating each platform as its own little island, the aim is to reach potential customers at different stages of the buying journey.

Someone actively searching on Google behaves very differently to someone discovering your business while scrolling through Meta.

That’s exactly why a joined-up strategy matters.

Take a look at our Macdonald Plumbing Supplies case study to see more of the work we’ve done!

https://promoteonline.co.uk/case-studies/macdonald_plumbing_supplies/

25/09/2026

New website, same Promote Online!

We’ve given our website a bit of a refresh, making it easier to see who we are, what we do and, most importantly, how we can help businesses grow online.

A cleaner look, a better experience and a much better reflection of Promote Online today.

Take a look around and let us know what you think :
https://promoteonline.co.uk/

Happy August Bank Holiday from everyone at Promote Online!Whether you're spending it with family, enjoying the sunshine ...
31/08/2026

Happy August Bank Holiday from everyone at Promote Online!

Whether you're spending it with family, enjoying the sunshine or simply taking a well-earned break, we hope you have a fantastic long weekend.

We'll be back helping businesses grow tomorrow.
Enjoy your day!

Google Ads is introducing a new feature called Missed Growth Opportunity.It estimates how many clicks, conversions and p...
24/08/2026

Google Ads is introducing a new feature called Missed Growth Opportunity.

It estimates how many clicks, conversions and potential revenue you could be missing because of budget or bid limitations.

It's a useful reminder that sometimes your campaigns aren't underperforming... they're simply being restricted.

Worth checking next time you're in your account.

According to WordStream, more small businesses now report social media as their biggest source of website traffic than S...
20/08/2026

According to WordStream, more small businesses now report social media as their biggest source of website traffic than SEO.

That's a big shift.

If you're investing in paid social, don't rely on one advert and hope for the best.
Test different creatives, retarget people who've already shown interest and keep your organic channels active too.

The best results usually come when paid and organic work together.

📢 New Google Ads reporting update!🛍️ Product Clicks🔗 Non-Product ClicksPreviously, it wasn't always easy to see whether ...
17/08/2026

📢 New Google Ads reporting update!

🛍️ Product Clicks
🔗 Non-Product Clicks

Previously, it wasn't always easy to see whether someone was interested in a specific product or whether the overall advert had caught their attention.

These new metrics give advertisers a better understanding of what is actually driving the click.

The more insight you have, the better decisions you can make.
We'll always keep an eye on these updates so our clients don't have to.

Improving your online visibility doesn't always mean increasing your marketing budget.Some of the most effective things ...
13/08/2026

Improving your online visibility doesn't always mean increasing your marketing budget.

Some of the most effective things you can do are completely free.

✔️ Keep your Google Business Profile updated.
✔️ Ask customers for reviews.
✔️ Stay active on social media.
✔️ Register with Google Search Console.
✔️ Make sure your business appears in trusted online directories.

Simple actions, carried out consistently, often outperform expensive shortcuts.

Running Google Ads for your business? Here's what's actually changed lately:Google's AI now writes your ad copy, picks y...
10/08/2026

Running Google Ads for your business? Here's what's actually changed lately:

Google's AI now writes your ad copy, picks your bids, and increasingly decides which searches your ad shows up for, often without you touching a thing.

Performance Max spans Search, Display, YouTube, and Gmail in one campaign, and Gemini now generates headlines and descriptions right inside the interface.

The catch: generic business descriptions produce generic ads.

Your move: give the AI better raw material. Write specific, detailed business info. Keep your negative keyword list current so budget doesn't leak to bad-fit searches.

The businesses getting the best results are still investing time in strong messaging, accurate conversion tracking and keeping a close eye on performance.

Automation works best when it's guided properly.

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