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Happy August Bank Holiday from everyone at Promote Online!Whether you're spending it with family, enjoying the sunshine ...
31/08/2026

Happy August Bank Holiday from everyone at Promote Online!

Whether you're spending it with family, enjoying the sunshine or simply taking a well-earned break, we hope you have a fantastic long weekend.

We'll be back helping businesses grow tomorrow.
Enjoy your day!

Google Ads is introducing a new feature called Missed Growth Opportunity.It estimates how many clicks, conversions and p...
24/08/2026

Google Ads is introducing a new feature called Missed Growth Opportunity.

It estimates how many clicks, conversions and potential revenue you could be missing because of budget or bid limitations.

It's a useful reminder that sometimes your campaigns aren't underperforming... they're simply being restricted.

Worth checking next time you're in your account.

According to WordStream, more small businesses now report social media as their biggest source of website traffic than S...
20/08/2026

According to WordStream, more small businesses now report social media as their biggest source of website traffic than SEO.

That's a big shift.

If you're investing in paid social, don't rely on one advert and hope for the best.
Test different creatives, retarget people who've already shown interest and keep your organic channels active too.

The best results usually come when paid and organic work together.

📢 New Google Ads reporting update!🛍️ Product Clicks🔗 Non-Product ClicksPreviously, it wasn't always easy to see whether ...
17/08/2026

📢 New Google Ads reporting update!

🛍️ Product Clicks
🔗 Non-Product Clicks

Previously, it wasn't always easy to see whether someone was interested in a specific product or whether the overall advert had caught their attention.

These new metrics give advertisers a better understanding of what is actually driving the click.

The more insight you have, the better decisions you can make.
We'll always keep an eye on these updates so our clients don't have to.

Improving your online visibility doesn't always mean increasing your marketing budget.Some of the most effective things ...
13/08/2026

Improving your online visibility doesn't always mean increasing your marketing budget.

Some of the most effective things you can do are completely free.

✔️ Keep your Google Business Profile updated.
✔️ Ask customers for reviews.
✔️ Stay active on social media.
✔️ Register with Google Search Console.
✔️ Make sure your business appears in trusted online directories.

Simple actions, carried out consistently, often outperform expensive shortcuts.

Running Google Ads for your business? Here's what's actually changed lately:Google's AI now writes your ad copy, picks y...
10/08/2026

Running Google Ads for your business? Here's what's actually changed lately:

Google's AI now writes your ad copy, picks your bids, and increasingly decides which searches your ad shows up for, often without you touching a thing.

Performance Max spans Search, Display, YouTube, and Gmail in one campaign, and Gemini now generates headlines and descriptions right inside the interface.

The catch: generic business descriptions produce generic ads.

Your move: give the AI better raw material. Write specific, detailed business info. Keep your negative keyword list current so budget doesn't leak to bad-fit searches.

The businesses getting the best results are still investing time in strong messaging, accurate conversion tracking and keeping a close eye on performance.

Automation works best when it's guided properly.

Another Google Ads update is on the way.From 31st August, Local Inventory Ads will automatically be enabled across Shopp...
07/08/2026

Another Google Ads update is on the way.

From 31st August, Local Inventory Ads will automatically be enabled across Shopping campaigns.

If you sell both online and in-store, it's worth checking how your campaigns are set up to make sure your products appear exactly where you want them to.

Small changes like these can have a real impact if they're overlooked.

August doesn’t have to be a slow month for your business. 👀If you've got a little more breathing room this month, make t...
05/08/2026

August doesn’t have to be a slow month for your business. 👀

If you've got a little more breathing room this month, make the most of it.

Here are five simple things you can do before September:

✅ Refresh your website.
✅ Update your Google Business Profile.
✅ Review your advertising.
✅ Plan your upcoming content.
✅ Ask happy customers for reviews.

Sometimes the biggest wins come from the basics.
Which one is first on your list?

Think TikTok is only for dance trends?Think again.A recent Dentsu study found businesses generated almost £12 back for e...
30/07/2026

Think TikTok is only for dance trends?
Think again.

A recent Dentsu study found businesses generated almost £12 back for every £1 spent on TikTok advertising in under six weeks.

The biggest surprise?
It wasn't polished adverts that performed best.

Authentic storytelling consistently outperformed highly produced promotional content.

For small businesses especially, that's good news.

You don't need a huge budget.
You just need content that feels genuine.

People aren't just searching anymore.They're asking questions.And increasingly, those questions are being asked inside A...
27/07/2026

People aren't just searching anymore.
They're asking questions.

And increasingly, those questions are being asked inside AI platforms like ChatGPT.

Advertising is beginning to follow that shift.

For businesses, this opens up an entirely new opportunity to appear during conversations where people are actively researching products, comparing services and making buying decisions.

It's still early days, but history has shown that businesses willing to test new platforms often learn the fastest.

The future of search is changing.
The question is whether your marketing is changing with it.

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