22/06/2026
The sofa is here, after checking the delivery app 1021 times.
Bruno has already made himself comfortable and, for the first time in months, the room is starting to feel like a home again.
I can't bloody wait for it to be finished.
It's been a long slog of nights up ladders, washing up in the bath (that ends this weekend, thank goodness), dust everywhere and living in what has felt like a permanent building site.
But the sofa isn't really the story.
The story started months ago when Jamie and I stood in our old open plan kitchen and living room and admitted something wasn't working.
The room was freezing in winter, expensive to heat and the layout just didn't suit how we live anymore.
Before we chose a sofa, picked paint colours or ordered a new kitchen, we had to decide what we actually wanted the space to do.
How did we want it to feel?
How did we want it to work for our family?
What wasn't working?
What needed to change?
Only once we had those answers did we start making decisions about everything else.
And that's exactly how branding works.
People often think the logo is the starting point because it's the bit they can see.
But the logo is the sofa.
It's the end result of a whole load of decisions that happened before it.
The real work starts with understanding who you are, who you're speaking to, what you want to be known for and how you want people to feel when they land in your world.
Because when those things are clear, everything else becomes easier.
The website.
The content.
The visuals.
The messaging.
They all have something to grow from.
Looking around the living room today, it reminded me that the exciting bits are rarely the starting point.
They're what happens when the foundations have already been thought through.
P.S. Ask me in a week if the TV is level and whether Bruno has completely taken over the new sofa. 😂
