08/09/2026
On the first day of the Brand Reset, we are not touching your logo.
We are not choosing colours, scrolling through fonts or opening Canva for a little fiddle because it feels easier than answering the harder questions 😂
We are starting with you and the business.
The thoughts, beliefs, experiences and ideas that make it yours. What you want people to understand. What might currently be hidden because it feels too obvious to mention. And where you are trying to take the business next.
Because if you skip that part, everything you create afterwards is based on a guess.
The point is not to give you another complicated exercise or make you find one perfect sentence that explains your entire existence.
It is to help you see what is already there before you decide how any of it should look.
That is where we begin on 22 September. If you want to join the free Brand Reset, comment RESET and I will send you the details.