07/10/2026
“I just want to be sure we are aligned on the creative direction”
I get this all the time from founders who have been broken in the past by experiences that haven’t turned out as they would have liked.
So, let me show you how I approach design projects :
My creative process doesn’t start with design its starts with:
•BRAND STRATEGY
We target the buyer and brand positioning with the help of a custom brand questionnaire and market research first so we’re aligned with your buyer first !
• CREATIVE DIRECTION
Once that is set, you’ll send me your Pinterest and brands you admire, what you like and what you don’t, I’ll curate x2 custom moodboard directions to choose from so you can visually see the alignement, we will hop on a 1:1 call to discuss this thoroughly so you are 110% happy and confident in every decision.
• BRANDING AND PACKAGING DESIGN
It’s not only until this stage that I will start sketching designs, mascots, illustrations and applying them to the dielines, you also get a live refinement call and full refinement round here too for minor adjustments as we’re already fully on track with your vision and your buyers !
I believe every founder should feel 110% supported throughout the whole entire process, nothing gets unsaid, everything is aligned, to be a part of the brand your building is so important, this process is fully collaborative and very fun ! You get to be a part of every step and help you along the way 💜
Share this with a founder in food and drink or CPG brands who needs that extra support today, so they can launch with confidence.
| branding | creative direction | label design | food | beverage | drink | box design | designer vs chat gpt | print ready files | designer | pre-production | supplier ready | dielines | investors | soda | packets | pouches | sachets | protein | sugar free | gluten free