28/07/2025
Is Vogue legitimizing AI models?
The latest issue of august 2025 Vogue magazine features a Guess ad powered by AI.
No disclaimers.
No explanation.
Just an AI-generated model, styled and posed like the real thing.
Is this the beginning of a new era in fashion advertising?
Some say it’s a cost-saver. Others worry it blurs the line between aspiration and authenticity.
But one thing’s for sure: if AI-generated models are now gracing the cover of Vogue, the conversation is no longer hypothetical, it's happening now.
With our very own nicole walsh we’re tracking how AI is reshaping the creative world every week.
🎥 In this short segment, she breaks down what this means for marketers, creators, and the future of visual storytelling.
Watch it. Then tell us:
👉 Smart innovation? Or a risky move?