24/09/2026
This one was personal.
Freaky Bike Parade became much more than a design project.
As part of the volunteer team in 2025, I was in charge of the visual identity, among other things. I found myself carried away by the free, unconventional spirit of this small but growing community in Helsinki.
One of the biggest challenges was finding a visual direction that felt distinctive while staying true to a community that actively resists traditional marketing. I was clearly told not to make it too obvious or overly branded, so I went through several iterations, experimenting with different layers, elements and combinations until everything felt right together.
It became much more than making visuals. From the posters and social media to decorating my own bike for the ride, the identity became part of the experience.
I managed the Instagram account from the beginning, growing it from 0 to 1,000+ followers, while taking care of the social media marketing and visual direction.
This yearâs parade is happening in Helsinki soon, and while Iâm no longer part of the team, I wish I could be there to get freaky again.
Have a nice ride you guys đ Freaky Bike Parade
â For projects with their own rules. DM me.