KW Creative

15/07/2026

A bit of a personal post to kick off a new era of KW Creative (i.e. my blogging era). I'm excited to share with you my first blog post detailing the crazy road I took to becoming a freelance marketer, starting my own business and eventually moving to Spain.

Spoiler: I never planned to start KW Creative... in fact, I had a LOT of other plans in mind, but that's just life isn't it? 😅

Sometimes you can plan all you want, but it doesn't work out how you might have initially envisioned it.

Hope you enjoy🙏🏽

What started as a cancelled trip around Europe unexpectedly became the beginning of KW Creative, a freelance marketing business, and a whole new life in Spain.

10/03/2026

If you’re reading this, you’re probably wondering if you’re burnt out 😭

Here's my advice from someone who's been there, done that and who is actively taking steps to avoid burning out again.

Hope it helps ###

05/03/2026

If I'm being honest, I'd say probably 99% of my clients have this one thing in common...

They all hate social media and they struggle to implement a content strategy.

And I don't blame them. Sometimes when we have 100 different choices, we can get choice paralysis. And I've seen this happen time and time again when business owners try to create, post and manage their own social media.

But really, these clients struggle because:
👉🏽 they’re talking to everyone and lose sight of their audience.
👉🏽 they don’t know what their content pillars are and post random things that get 5 likes because it's not strategic content.
👉🏽 and they rely on motivation instead of structure to generate their content ideas which means if they're feeling uninspired, they aren't going to be able to create content today.

I've broken down step by step how I approach a content strategy for Instagram. And this same process can be applied to any business or Insta account.

Of course, if you've been struggling with socials for a while, maybe content planning isn't the cause. Sometimes, business owners don't have the time. So if that's you, feel free to head to my website and enquire to partner together for 2026.

02/03/2026

This is what my days look like as a marketing freelancer living in Spain 🤍

Generally, I like to have my client meetings in the morning (any time from 7:30am) and then I leave the afternoons for deeper design/client work.

Earlier in my freelancer career, I fell into a trap of having a flexible schedule, no routine and no personal boundaries around meetings. But this left me feeling more stressed and ultimately led to being completely burnt out. What I learnt was that a routine kept me accountable, took away a lot of the mental stress and a calendar kept my mind at ease. I no longer do things on the fly, and I even schedule out my activities outside of work like exercise and catching up with friends.

I carve out time to take a lunch break and sure, my calendar changes all the time, but I know that having this routine and structure is what's sustainable for me and my business.

If you're a business owner, do you find it hard to manage your time? Or strike the right balance between work/life?

Finding this balance can be difficult, but remember that your personal time is just as important for recharging your energy so that you can show up the best you can in your business.

19/02/2026

Guys, 2026 is bringing a few changes over here 👀

After more than 2 years, it's time that I face a hard truth. The service I offer now is vastly different to what I offered when I started freelancing back in 2020.

A lot has changed - not just in my design style, but also in my processes, tools, and creative thinking. I've learnt a heck of a lot, which means I've gotten better and more efficient at what I do, and this year I really want to continue growing and developing my craft. As a part of this I am always striving to build a sustainable business for the future.

What does that actually mean... "Building a sustainable business?"
For me, this looks like:
👉🏽 actually charging by value, not by the hour
👉🏽 investing in my business by investing in the right tools
👉🏽 saying 'no' to projects and clients who don't align (no hard feelings)
👉🏽 slowly building processes, templates and structures to standardise (as much as possible) what I do, and the scope of each project
👉🏽 continuing to adapt a growth mind set and exploring new methods, tools and ideas as the marketing and design world develops

I'm so excited to enter this new era of KW Creative with you all and as such, I've made the decision to increase my prices for 2026.

If you’re curious about what I do, thinking ahead, or if refining your marketing is on your 2026 to-do list, you can book a free intro call with me. No pressure, just a chat about your goals and to see if I can help.

Book a free Intro Call here: https://calendly.com/kw-creative/intro-call
My Portfolio: https://www.kwcreativemarketing.com/portfolio

28/01/2026

KW Creative 2025, wrapped💜

This past year I was fortunate enough to have had worked with some awesome brands and clients 🥹 I don't often share my work on my Instagram account, but if you're interested in seeing more of my portfolio, you can head to my website here: https://vist.ly/4pfwj

Some of the projects included in this carousel:
1. Asha Lola Photography: new website design for a Perth-based wedding photographer. I loved working on this project with Ash, creating a really cool scrapbook design for her new website and somewhere she could showcase her beautiful storytelling-style wedding photography.

2. Oniria Cafe: Oniria is one of my favourite coffee shops here in Girona, Spain and they wanted a website which showcased their brand as well as the art they sell in the cafe by Nora Salvat. The website was an ecommerce set-up and included custom CSS on Squarespace to allow for an enhanced user experience.

3. The Touchless Tan: Based in South Perth, we worked together first to develop the branding for their automatic spray tanning business. After the branding was developed, we then created the website and later launched the client's business on social media with ongoing social media management. The website included a custom questionnaire which allowed users to input their preferences and find the recommended spray tan colour suited to them.

4. All in Triathlon (Podcast by Jelle & Aaron): This is a triathlon focussed podcast and they wanted a brand that looked professional but also something which could become recognisable over time. The client wanted to develop merchandise and use the logo on platforms like Spotify, social media and Strava.

5. Wellness by Bon Dia: I developed a website for a pilates and yoga studio based in Girona, Spain. We included an integration with their booking system so potential clients could easily book classes and sign up to the studio.

6. Atyab Sweets: Based in Western Australia, I developed a branding suite for a local business selling authentic Lebanese sweets and desserts. The branding would be used on packaging, signage and other marketing collateral. The branding included logo variations in Arabic and English.

22/01/2026

Look, your friends aren't going to tell you this...

ChatGPT is great for brainstorming. But it’s not great at sounding like YOU. Hooks only work when they feel personal and when they reflect your experience, your tone, and your perspective. And unfortunately, because of AI programs like ChatGPT, brands are starting to all sound the same. They're writing the same, using the dreaded long dash in their sentences and they're losing their true tone of voice.

And unfortunately AI systems are here to stay (at least for a while). So as business owners we're are now asking ourselves: HOW CAN I STAND OUT (when everyone sounds the same)?

The problem with generic hooks isn’t the format. It’s that they blend in. My advice? You can use tools to support your thinking, sure. But let your final hook come from real moments, real opinions, and real context.

That’s what makes someone stop scrolling. And that's how you can connect deeper with your ideal customers.

20/01/2026

Postcards from our Porto trip in December 📸 I can officially confirm that the Portuguese Tarts ("pasteis de nata") are INCREDIBLE and I MIGHT have eaten one almost every day 🥹

Whenever I take a vacation or holiday, I always like to inform my clients so they are aware of how my holiday will affect their project timeline. Sometimes, I like to travel and work, whilst other times I need a complete switch off. This year, I have a few holidays in mind, including Copenhagen, France and hopefully a trip back to Australia to visit family.

Where are you travelling to this year? Send me your recommendations! ✈️

19/01/2026

We often choose brand colours because they look good.
But most of the time, colours are doing something deeper.

Before someone reads your bio or understands what you offer,
your colours are already creating a feeling. That feeling might be trust. Or energy, or calm, or even confusion.

Colour psychology isn’t about rules or trends. It’s about intention - knowing what different colours communicate and deciding if that message matches your business and most importantly, if those colours align with your target audience.

So I’m curious: is your colour palette sending the wrong message?

If you're unsure if they are, or if your branding just doesn't feel aligned with your business any more, I can help. Hit the link in below and book a free 30-minute Intro Call.
https://vist.ly/4nbia

P.s. I work with clients worldwide.

16/01/2026

If I could talk to my 20-year-old self, I’d probably tell her to relax a little. 😅
And no doubt, my 40, 50, 60 and older future self will have some serious words of advice for me now. But some lessons only land with time and that’s okay.

What would you like to tell your younger self?🤍