operates as a retailer of consumer electronics, computing and mobile phone products, entertainment products, appliances, and related services primarily in Egypt.The companys stores will be in City Stars , Sun City Mall and Mall of Arabia. The companys stores offer iPad, iPhone, iPod, MacBook Pro, MacBook Air, Mac Pro, iMac, BlackBerry, e-readers, navigation products and accessories and accessories
, and audio products, such as MP3 players and accessories and components, musical instruments, and mobile electronics. Its stores also provide computing and mobile phone products consisting of notebook and desktop computers, tablets, mobile phones and related subscription service commissions, hard drives and other storage devices, and networking equipment and other related accessories, such as entertainment software products, including video gaming software, Apps, digital downloads, and computer software; and appliances, . In addition, the company offers service contracts, warranties, computer-related services, and product repair, as well as delivery and installation services , and mobile audio and appliances; and snacks and beverages. It operates its retail stores and call centers, as well as online retail operations under various brand names, such as Apple , BlackBerry, Belkin, Griffen and iLuve.