By Usama Nabil

28/03/2026

I’m excited to share one of my latest logo designs for LABEEB COUTURE — a brand that embodies elegance, identity, and timeless sophistication.

The challenge in this project was to create a visual balance between authentic Arabic heritage and a modern global aesthetic. I crafted a custom Arabic calligraphy style that reflects luxury and uniqueness, seamlessly integrated with clean Latin typography to build a cohesive and refined brand identity.

Design focus:
• Minimal luxury approach
• Strong and memorable identity
• Versatility across different brand applications

The result is a logo that not only represents the brand visually, but also communicates its essence in the world of high-end fashion.

Your brand deserves a visual identity that speaks before words.

21/03/2026

من ٩٨ والساعة واقفة كبرنا وإحنا مستنيين اللقطة دي تتكرر

19/03/2026

One of the projects I'm most proud of and that will always be close to my heart is designing the logo and visual identity for the young Islamic preacher and content creator, Mazen Mustafa.

I designed this logo in 2021, and despite the passage of time, I still consider it one of the best and most powerful logos I've created. I wanted to share it with you today.

💡 The Design Concept and Arabic Identity:
Given the religious nature of Mazen's content and the impactful message he delivers to his social media followers, it was essential that the logo reflect this spirit. Therefore, I focused entirely on highlighting authentic Arabic identity through the art of typography (Arabic calligraphy).

The goal wasn't simply to draw interlocking letters, but rather to design a script that reflects sophistication, spirituality, and authenticity, while incorporating the name in English using an elegant and simple Serif font to create a visual balance that blends the richness of heritage with the modernity of the present.

I'm very happy that this logo continues to represent the identity of an influential figure striving to leave a positive impact. 🌿
What do you think of the calligraphy details and letter combinations? I'd love to hear your opinions! 👇

17/03/2026

14/03/2026

Today I’m sharing a branding project I designed for “MAMA” Burger Restaurant.

The idea behind this concept was simple but powerful:
A brand inspired by the emotional value of a mother’s support — the kind of support that can turn a dream into a real business.

So the challenge was:
How can we translate that emotion into a modern restaurant brand?

The solution was to design a logo that blends a burger icon with Arabic calligraphy forming the word “ماما”, creating a visual identity that feels authentic, memorable, and culturally connected.

🔴 Why Red?
Because red is one of the most effective colors in food branding. It stimulates appetite while also representing warmth, passion, and love — exactly the feeling behind this brand story.

📦 The identity was designed to work across every touchpoint:
packaging, cups, signage, and marketing materials — ensuring a strong and consistent brand presence.

Because a successful restaurant brand is not just about food…
it’s about an identity people recognize instantly.

🔗 Full case study on Behance:
https://lnkd.in/dMQ5Jrmj

If you’re launching a restaurant, café, or food brand in Saudi Arabia, UAE, or the GCC, feel free to connect — I’d be happy to help you build a strong brand identity.

14/03/2026

وان كانت مستحيلة

12/03/2026

Logo Design for Al Sanbula Al Thahabia Bakery – Saudi Arabia 🇸🇦

I’m excited to share one of my recent branding projects: the logo design for Al Sanbula Al Thahabia Bakery, a bakery located in Saudi Arabia.

The concept behind the logo was inspired by the wheat spike, a timeless symbol of quality, abundance, and freshly baked bread. My goal was to create a mark that reflects the authenticity of traditional bakeries while maintaining a clean and modern visual identity.

In this design, I focused on creating a logo that is:
• Simple and memorable
• Visually connected to wheat and baking culture
• Flexible for real-world applications such as signage, packaging, and branding materials

Seeing the logo come to life on the storefront and packaging is always the most rewarding part of the process.

Designing brands that people interact with every day is what makes this work truly fulfilling.

10/03/2026

The Creative Challenge of Merging Contrasts

When we started working on the new visual identity for star and content creator Khaled Jawad, the biggest challenge was: how to embody a multi-talented personality in a single logo?

The goal was to create a delicate visual balance that combines:

• Khaled's lightheartedness and modern spirit.
• The sophistication and professionalism befitting his career.

The result is an identity based on flowing Arabic calligraphy with a contemporary minimalist touch, reflecting a unique and powerful artistic identity.

I was very happy to work with a creative artist like Khaled, and thank you for trusting my artistic vision.

https://www.behance.net/gallery/245433765/Arabic-logo

09/03/2026

عواقب الفضفضة العن من عواقب الكتمان.

06/03/2026

SHARKY I UNVEILING A LUXURIOUS CINEMATIC IDENTITY

am delighted to present one of my favorite projects: the logo and visual identity lesign for Omar Sharky. The goal was clear from the outset: to create a unique identity that embodies the depth of Eastern heritage but with a modern, luxurious spirit and a dramatic cinematic impact. In this presentation, we will take you on a journey through the creative process, from the initial concept to the final 3D result.

THE VISUAL IDENTITY OF "SHARKY" BLENDS THE AUTHENTICITY OF ARABIC CALLIGRAPHY WITH LUXURIOUS CINEMATIC REALISM
IN A 3D FORMAT.

This work emphasizes the intricate details and curves of the letters through dramatic lighting contrasts and deep shadows, employing glossy black materials to reflect the elegance and mystique inherent in the name "Omar Sharky."

DESIGNED BY: USAMA NABIL

#شعار

03/03/2026

لا تعاتب من تجاهل قيمتك.. دعه للزمن. 🍂

"سَتَدُورُ الْأَيَّامُ ، وَسَيَعْلَمُ كُلُّ شَخْصٍ قِيمَةَ مَا خَسِرَ."
الزمن لا ينسى، والمواقف هي من تغربل البشر.

#اقتباسات #خواطر #حكم #اكسبلور #إكسبلور