04/02/2021
Why is user experience so important for business software? 💡
A recent article from The Wall Street Journal dives into this idea that we, at Templafy, have been talking about as well - how are consumer tech trends driving UI/UX in the b2b space?
In this article, Todd Olson, chief executive of Pendo.io Inc. comments: “Businesses are having an influx of users who are demanding easier, simpler, more modern experiences.”
One of the minds behind Templafy's user experience is Caleb, the Head of Product Design. Caleb notes: "A product's offering can hold great value, but an illogical, disconnected or outlandish user experience can hide that fact."
Interested in Caleb's insights on UX/UI and his thoughts on modern design philosophy? ✅
Find the blog via the link in the comments.
When Citigroup last year sent almost $900 million to lenders in error, it not only set off a legal fight over the money but unwittingly highlighted a separate issue in the back office: the frequently clunky experience of using business software.