06/01/2026
WEBINAR | Tuesday 6 January at 16:00 CET
From AI Excitement to Revenue: Build a GTM strategy that Drives Revenue
Back by popular demand from Directions EMEA 2025!
Join host Freddy Dalgas Kristiansen and guest speakers Joe DeHaai & Mark Stuyt as they show how to move beyond AI hype and build a go-to-market strategy that actually drives adoption and revenue.
Most Microsoft partners know they should be doing something with AI, but many are stuck in a cycle of indecision, vague messaging, and low adoption. This session is for those who want to break that cycle and turn the hype around Copilot into a real growth opportunity.
Drawing from hands-on coaching and workshops delivered to dozens of partners across EMEA, weโll share whatโs actually working when it comes to building and positioning an AI practice. Youโll learn how to navigate emotional buyer resistance, frame AI in a way that resonates with business decision-makers, and shift your teamโs mindset from tech-led to value-led selling.
Weโll walk through Neural Impactโs neuroscience-based approach to differentiation, buyer psychology, and emotional engagement, plus show how to build packaged Copilot services that are clear, scalable, and aligned with what customers are ready to buy.
If your AI strategy still lives in a slide deck, this session will give you the clarity and confidence to move forward.
Please register here: https://www.directionsforpartners.com/webinars