29/09/2026
Which one would you choose instead of black?
Black isn’t always the answer.
When I’m creating a brand identity, I often reach for colours with a subtle undertone instead of pure black. Deep espresso, oxblood, ink blue or dark olive can create the same contrast and depth, while giving a brand much more character.
Sometimes the smallest shift in colour is what makes an entire visual identity feel more considered, distinctive and refined.
Save these colour palette ideas for your next branding or design project.