06/03/2026
Uruguay may not be the largest market in Latin America, but its stable policies and business environment make it attractive for many exporters. Instead of relying on guesswork, more companies now use customs data to understand real market demand.
With 15 years of experience in customs data, 52WMB covers 200+ trading countries and regions, updates data weekly, and has served 1.5M+ users. Let’s take a quick look at Uruguay’s import trends in November and December.
📊 Top Imported Products in December
1️⃣ Whiskies
Transactions: 2,526
Value: $10.1M
Whisky ranked first in December. The strong demand is likely driven by the year-end holiday season, when alcohol consumption peaks and importers increase stock.
2️⃣ Articles of Plastics
Transactions: 2,018
Value: $3.88M
Plastic products show high transaction frequency. Although individual orders are smaller, they represent stable industrial and daily-use demand.
3️⃣ T-shirts
Transactions: 1,501
Value: $4.48M
Clothing remains a steady import category. Since December is summer in the Southern Hemisphere, lightweight apparel demand rises.
📈 November vs December Trends
Plastic products ranked first in November, with slightly higher shipment volume — suggesting early stocking.
Whisky had a higher total value in November (nearly $12.8M), indicating some large bulk orders placed earlier.
T-shirts remained stable across both months, showing consistent market demand.
💡 What Can Exporters Learn?
✔ Consumer goods surge during holiday seasons
Products like alcohol and apparel become more active toward year-end.
✔ Industrial products offer stable long-term demand
Items such as plastic products maintain consistent import volumes.
✔ Order structures change over time
Large orders may come earlier, while later months may see more frequent but smaller shipments.
🚀 From Data to Real Buyers
Understanding product trends is only the first step. The real value lies in identifying actual importers behind the data.
Besides customs data, 52WMB also provides:
Belt & Road trade data
Global company registration data
Canton Fair exhibitor data
Plus powerful tools such as:
AI customer discovery system
Contact & email finder tools
Bulk email outreach tools
Instead of sending blind emails, you can target real buyers based on verified trade records, improving conversion rates.
Even though Uruguay is not a massive market, the data shows stable demand for both consumer and industrial products.
For exporters, success doesn’t depend on how big the market is — but on whether you can find real buyers with real demand. 📊