13/02/2023
So grateful for spending two days combining 4 of my favourite things: Branding + Museums + Workshops + different cultures.
I took a small group of students from Germany and Brazil on a journey to uncover how helpful the key concepts of branding can be for museums - and how it goes waaay beyond a visual identity.
Here is some feedback from the group:
🧠 It was fun + informal as much as it was educative + eye-opening
🌎They found more commonalities than differences in the challenges museums in Brazil, Germany, and Sweden face.
🗻 They uncovered that branding touches all parts of the museum and goes deep into the organization.
💬 The workshop felt like a safe environment to explore and exchange ideas.
I am keen to run more of those workshops - and more frequently.
⚡ If you would be interested in attending one of those, please let me know in the comments.
⚡ If you are interested in running a workshop like this within your organization, please send me a message, and we'll chat!