17/06/2026
How to Optimize Content for AI Search Engines Like ChatGPT in 2026!
Everyone keeps saying SEO is dead.
Danyon Togia disagrees — and he has 10 years of agency experience and an 8-month-old domain already ranking in AI search results to back it up.
In the latest episode of Build With What You Know, we talked about what actually works in SEO right now:
→ Why Google and ChatGPT still rely on the same SEO fundamentals
→ How clear, structured content gets cited by AI engines
→ Why local businesses still absolutely need a website
→ How he went from 35k YouTube subscribers to running an SEO agency in New Zealand
→ And why original insights will always beat AI-generated content for rankings
The short version: SEO isn't dying. It's filtering out the lazy.
Full episode → https://youtu.be/Xlo6NZlFweg
Danyon's work → https://expertseo.co.nz/
His SEO YouTube channel → https://www.youtube.com/
What's your take — is SEO still part of your strategy? 👇