09/04/2026
Your homepage loads in 4 seconds. Your competitor's loads in 1 second. Their conversion rate is triple yours.
That's not a prediction. That's what the data shows right now.
A one, second page load delivers conversion rates three times higher than a five, second load. Even more extreme: five times higher than a 10, second page.
Most small business sites sit at 2 to 3% conversion. You're losing 97 visitors out of every 100. Speed doesn't fix everything, but it's the foundation. If your site takes more than 2.5 seconds to load (especially on mobile), nothing else matters until that's fixed.
Because every second you add is a customer you lose.
When's the last time you actually measured your load time? Not your design. Your actual page load speed across devices and network conditions.