Melissarae Creative

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Canada
Tsawwassen, BC
Melissarae Creative

A freelance graphic design studio in Delta, BC. Specializing in branding, print materials as well as digital media.

Offering design support to existing businesses as well as new businesses looking for help to launch with strong, purposeful branding!

07/22/2022

2 years ago, I started Melissarae Creative with the intention to connect with other passionate creatives + help them reach their business goals.

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If you’ve been following me for a while, you’ve probably noticed I’ve been a little MIA during the last few months - but all for good reason!

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Life lately has been proudly filled with a fearless transition to motherhood, learning the value of patience + of course all the newborn cuddles. Miss Banks Marija has completely stollen the show to say the least.

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My original ambition is not lost, yet shifted for the time being. I will eventually be back designing full time, just not quite yet 🤍

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02/17/2022

What are you celebrating?

To be honest, going into the 3rd year of this pandemic has gotten me completely drained, exhausted & feeling flat out frustrated. And as we’re slowly starting to see the light at the end of the tunnel here in Vancouver I can’t help but wonder what our “new normal” will look like.

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Many of us have missed milestone celebrations over these last few years - weddings, baby showers, 30th birthdays, bachelorettes, vacations, holidays, annual family get-togethers. You name it. They’ve either been postponed or turned virtual & that’s just not fair.

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So I’m proposing an idea. Let’s start celebrating the little things - especially in our business!

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As business owners, we spend so much time being hard on ourselves, comparing our work to others & the little squares we see on Instagram. Feeling like we aren’t producing enough work or the right kind of work. Let’s stop this. Let’s get excited about the small things we tackle every day. We deserve to celebrate!

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You checked a few things off your to-do list - yay!
You finally responded to that email & cleaned out your mailbox - you go, girl!
That post you’ve been meaning to post - you finally posted it, even though it’s not “perfect". F**k ya!

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What small business win are you celebrating this week??

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02/16/2022

Google Chrome plugins to DIE for

Around here, we don’t like gatekeepers. So, here are a few plugins for google chrome that make my life as a designer an absolute breeze.

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➕Whatfont - Allows you to see all fonts used on a website.
➕ Squarespace Block Identifier - Super helpful for anyone using custom CSS on Squarespace.
➕ Colourzilla - Lets you pick any colour from a website & supplies the corresponding HEX code.
➕ Loom - Makes screen recording videos for clients or mock-ups seamless.
➕ Screencapture - Allows you to take screenshots of a full website & produces a PDF or PNG file.

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Are you using any of these plugins? Have any others you simply can not live without? Let’s hear em’!

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02/07/2022

⋐ New project inspo ⋑

Taking some of my own advice - I’ve been busy gathering inspiration for my next personal project from old fashion/ architectural magazines I’ve hoarded over the years.

Any guesses as to what it could be?!

02/05/2022

⋐ Help! Where do I find unique inspiration?! ⋑

New on the blog this week (yes, I started a blog!), I walk you through some of the best ways IMO to find unique inspo for your next project!

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As designers, we are constantly devouring inspo for our next big project. Majority of the time, the easiest move is usually to hop into Pinterest + see what’s trending. Yes, Pinterest is a wealth of daily inspiration, one where you can easily find yourself lost for hours (oh, only me?). But lately, I've been finding all their content is beginning to look the same - recycled versions of past posts, know what I mean?

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If you’re looking for some unique inspiration for your next project that will really get your creative juices flowing, to get you thinking outside your normal “box”, try checking these suggestions out!

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1️⃣ Behance
2️⃣ Old Magazines
3️⃣ Used Book Stores
4️⃣ GET OUTSIDE FOR HEAVEN'S SAKE

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It’s 2022 + we ingest content daily at a god-forsaken rate without even realizing it - scrolling through social media without any agenda. The next time you’re feeling creatively drained or particularly uninspired, ditch the easy route of diving into Pinterest + give some of these suggestions a try. We’re meant to do great things as creatives, but sometimes, we all need that extra push.

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How do YOU find inspiration when you’re stuck in a creative rut?

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01/31/2022

⋐ Adobe typefaces for your next project! ⋑

Have a project + feeling stuck for motivation? I’ve done the sleuthing so you don’t have to! (Clearing I’ve been listening to too many crime podcasts lately)

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Adobe fonts is a great resource included in the creative cloud subscription that gives you access to SO many typefaces. You could spend hours, or even days, searching through their font lists + foundries.

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Swipe for a few of my favourites from my last deep dive + let me know if you use any in your next project!

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01/26/2022

⋐ ICYMI ⋑

A closer look at some details of my fresh new site!

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First, I started off by creating wireframes in Adobe XD then moved into for online development.

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The goal of this site re-design was not only to echo my brand + it’s personality, but also to clearly present information (such as “What the heck is branding!?”) in an easy to navigate style.

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01/21/2022

And just like that, we’re LIVE baby!

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Since I started Melissarae Creative. I’ll be honest, I was coasting with the website side of my business. I had defaulted to using an adobe portfolio template. As there is NOTHING wrong with that for a business starting up, I wasn’t honing in on how powerful of a tool a website could be for my business + its future success.

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I am so happy with choosing to learn the Webflow platform. With its easy to navigate interface, it made developing a website from a wireframe I had designed a breeze. The best part, no code was involved whatsoever.

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Once you get a chance to check out my fresh new site, I would LOVE to know what you think! Thank you all for your continued support over the past year, I feel like 2022 is going to be a good one!

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www.melissaraecreative.com

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01/14/2022

“A brand is what people say about you when you’re not in a room”

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Have you ever stopped + said to yourself “I wonder what people are saying about [insert your business name here]?”

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Did you know that with a strategic brand identity, you have the ability to shape the narrative around your brand?!

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Before we start the branding process, we cover 3 fundamental questions:

1️⃣ What is your goal as a business?
2️⃣ What makes your business memorable?
3️⃣ What can you provide that people need?

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By getting clear on these important points, we can begin your unique roadmap that makes up your brand strategy. Together, let’s make sure you stand out as a brand instead of blend in!

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I’m a brand designer + creative mind living outside Vancouver in Tsawwassen, BC. Through branding, I aim to help other passionate creatives recognize their unique direction. My holistic process - coupled with thoughtfully designed graphics - allows me to create beautiful brands. Book a discovery call with me today *linkinbio* to learn more!

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01/13/2022

⋐ Typography Anatomy ⋑

The more I learn about type, the more I appreciate it. I mean, it’s SO easy to fall in love with a typeface- don’t you agree?! Hoarding typefaces is basically a fundamental personality trait of any designer.

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Here are some anatomy terms that you may or may not have already known! Could you have named these without the labels?!

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01/12/2022

⋐ Time Marketing ⋑

Creating moodboards, in my opinion, are a killer way to kick off any branding project - getting both the client + designer more than excited for what’s to come.

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During the strategy portion of the branding process, three design directions are developed + presented visually through moodboards. In this case for Time Marketing, we decided to combine two of the initial design directions to create the perfect look + feel for their new brand.

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Address

Tsawwassen, BC

Website

http://www.melissaraecreative.com/

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