Counting Opinions

Counting Opinions Since 2004, Counting Opinions provides evidenced-based data management solutions for the library, school, association, literacy and museum sectors.

Facing constant competitive challenges, libraries and library organizations need better tools to understand and manage customer needs and assess ongoing operational effectiveness in order to more effectively compete for scarce resources.

“Having satisfied customers is not good enough! Unless a customer is satisfied to the point of telling their friends and colleagues about your service (an Apostle) they are, at best, ambivalent about the service and vulnerable to competitive attack.”

“Without quality data to support resource requests, libraries will increasingly lose ground to their more organized and better prepared competitors.”

Counting Opinions provides organizations with innovative, comprehensive, cost-effective ways to measure and manage their customer satisfaction and performance data, including open-ended customer feedback, trends, benchmarks, outcomes and peer comparisons. Counting Opinions' cost-effective, customer-driven “continuous improvement” solutions enable organizations to:

- Continuously obtain customer opinions
- Automatically analyze and rank customer-identified opportunities for improvement
- Continuously monitor the impact of an organization’s ongoing actions aimed at improving its customers’ satisfaction

Counting Opinions solutions are delivered in real-time and provide organizations with cost-effective, valid, instantaneous, actionable feedback, 24x7x365. Counting Opinions solutions include powerful "click-only" reports that clearly identify actionable opportunities for improvement. If you would like more information about your specific needs, please contact us at [email protected]

Chief Army Librarian, Col. Ray Trautman, spearheaded the project to provide books to soldiers in World War II to combat ...
06/03/2026

Chief Army Librarian, Col. Ray Trautman, spearheaded the project to provide books to soldiers in World War II to combat boredom. The project ran under the motto "Books are Weapons in the War of Ideas." The main challenge was the size and weight of books, which was overcome by pocket-sized books. Delivering approximately 123 million books, this was the largest book giveaway in history. To learn more about Col. Trautman's story, explore his biography "A Librarian's War," authored by Molly Manning.

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