http://www.jennyhendersonstudio.com/

Jenny Henderson Studio, Toronto, ON (2026)

06/11/2026

“But do you use AI in your branding process?”

Truthfully, yes. But not in the ways you’re worried about.

When it comes to brand strategy, I’m mostly using it like a thesaurus and a grammar tool.

Occasionally, when I have a really great idea 💡 I’ll use AI to do a courtesy sweep of the internet for any preexisting content related to that idea.

My goal is and always will be authentic originality that will distinguish your brand.

When it comes to designing a brand identity, here are the mundane ways I use AI in my design process ⤵️

Symbolism Research → Scouring the internet to validate a possible symbolic direction I’m exploring used to take forever. AI has become a far more efficient tool for this part of the ideation process.

Writing Placeholder Content → When I’m designing a brand concept presentation, I create mockups to showcase how I envision their brand being used. But many of these mockups are just placeholders for possibility. I’ll use AI to write fictitious product descriptions for creative examples.

Naming Brand Colours → When you work with the full spectrum of colours like I do, assigning the right colour names takes more time than you’d expect. Wherever possible, I aim to use colour names that align with a client’s business or industry. AI has been a helpful tool for coming up with on-brand colour names for the brands I develop.

When you hire me, you’re still hiring a creative human. Because creativity is what I love. Why would I let the robot 🤖 do all the fun stuff?

Want to learn more about how I use AI in my branding process? I wrote a whole post on it https://www.jennyhendersonstudio.com/post/how-i-use-ai-in-my-branding-process

06/10/2026

👀 Sneak peek — except this time it’s for MY rebrand. 🤗

Over the last two months, I’ve been working with the incredibly talented Kat of B Super Design to rebrand my Studio.

I'd long been an admirer of her illustrative style and wanted to add a more fun personality to my own brand experience. We kept the original monogram that’s been with me since day one but now with added creativity and playfulness.

I’ve just begun the process of transitioning my entire business into this new brand identity. There’s so much to do and so little time to do it.

But I can’t wait to share it all with you!

06/03/2026

For too long in business, I did everything myself. I refused to seek support, big or small.

Back then I would claim it was because I was “fiercely independent”. 😆

But really, I was just introverted and completely winging it.

When you’re just starting out as a business owner, you’re trying to earn credibility as an entrepreneur. My thinking was that by asking for help, I was I admitting I didn’t really know what I was doing.

But the best entrepreneurs know the best way to get where you’re going is by surrounding yourself with support.

What took me too long to realize was how much value you get from conversations with someone outside of your business.

They will offer a different perspective.
They see what you can't.

Two brains are always better than one. You just need to ask.

This is why I’m introducing Studio Hours for select Friday mornings in June.

You’re already asking a robot for feedback and guidance. Why not ask a real human? 💁🏻‍♀️

Grab one of my Studio Hour spots on June 12th or 26th and pick my brain.

Working on a a new offer creative or campaign? Get my designer eye on it!

Refining your messaging or revisiting your brand foundation? I’ll give you my strategist’s two cents, if you will. 😊

Honestly, Fridays in June should be light and fun. And that’s half the reason I’m doing this right now. 🤙 So join me free for Studio Hours right here → https://calendar.app.google/kvAs5ha1GBwKRtAR8

06/02/2026

99% of my meal planning relies on recipes I find on Pinterest.

And while there are many great food blogger brands out there, there are far more that could use a professional rebrand.

Which is why I designed a brand kit for food bloggers.

But rest assured, this brand identity can just as easily be adapted for:
🍅 catering companies
🧑‍🍳 private chefs
📦 meal subscription services
🍳 culinary workshops

What I love about this semi-custom brand kit in particular is the collection of illustrations it comes with. Umm, CUTE! 😊

Maybe you’re wondering what a semi-custom brand kit is? Here’s what you need to know:

🍅 brand kits are pre-designed brand identities that are quickly customized to your business

🍅 they give your business a versatile logo collection, customizable palette, brand typography, and brand guidelines in an editable style guide

🍅 each brand kit will only be sold ONCE giving you exclusive rights and a distinct and a polished, memorable look

🍅 the investment is 🇨🇦$800 and one week of your time

It’s professional branding made affordable.

Shop this and other brand kits through my shop https://www.jennyhendersonstudio.com/semi-custom-brand-kits

06/01/2026

How do you want to be perceived by the world?

This applies to you personally as much as it does to your business.

Think of it this way: every friend you have has a brand of their own.

This brand is the sum of characteristics and abilities that come to mind when you think of them. It’s how you introduce them or tell your friends about them.

These traits are shaped over time in your mind based on the recurring patterns of their behaviour and how you feel when you’re with them. 💛

That becomes their brand and how they’re perceived.

So when thinking about how you want your business to be perceived by the world:

→ what recurring actions are shaping your reputation?

→ what are the emotions you want people to feel when they interact with your business and how are you repeatedly folding that in to their experience?

This is the objective of a brand strategy. It’s the blueprint for controlling the narrative and perception the world has of your business.

I think some people believe if you’re deliberately designing your reputation, it somehow becomes less authentic.

When really, it’s about:
🌝 knowing what your target audience needs
🌝 giving them what they need
🌝 and being a source of comfort and support by consistently showing up in the way that they need.

The same way you turn to different friends for different types of problems is the same reason you turn to one brand for this and another brand for that.

You know which friend and which brand is most qualified to help you in that moment of need.

When you decide to be deliberate about shaping your brand reputation, think of it like an open invitation to your audience. 💌

You show up as a reliable force so that when the time comes where they need you, they know with absolute confidence you’ll be able to help them.

So when I ask, “how do you want to be perceived by the world?” this is you determining how you want to be of service and how you’ll tell the world you’re able to help.

Photo by Three Crowns Studio

05/28/2026

Since March, I’ve been working on a brand that’s right here in Toronto.

It’s not often that the brands I get to work on are local.

🍒 But the cherry on top of this particular collab is that this isn’t an online business. It will have a home right here on Bathurst Street.

I’m putting the final touches on the website as they put the final touches on the space.

But that’s all I can say for now. 🤫

Here’s a little sneak peek at the brand’s vibe.

05/26/2026

Very few people are going to opt in to a service overnight. And yet…

so many service providers are painstakingly chasing visibility instead of optimizing their brand to hold attention and nurture those relationships.

Visibility means nothing without a brand that’s designed to convert.

Your brand shouldn’t just attract attention, it should make that attention mean something for your business.

Here are a few examples for how a memorable brand bridges the gap between discovery and decision for your audience ⤵️

It validates their mindset → “this is exactly what I’ve been thinking”

It positions your offer clearly → “this is what I need”

It builds trust quickly → “I feel confident choosing this”

It creates momentum → “I’m taking the next step”

Before you spend another minute trying to be seen, shift the focus to the infrastructure you have in place to keep them around and move them towards inquiring.

Ultimately, it’s your brand that turns visibility into clients.

It’s your brand that creates consistent growth overtime.

And it’s your brand that makes your marketing actually pay off.

📌 I'm currently booking for July onward.

📸 Three Crowns Studio

05/25/2026

In any field of design, aesthetics never trump functionality. 🙅🏻‍♀️

🪑 A chair that looks impressive but doesn’t allow you to sit, fails.

🚘 A car with an innovative design that can’t go very fast is hardly ideal.

The same is true in brand design. A brand can have a beautiful colour palette and the coolest fonts but if those elements can’t be used together, it’s useless.

All of those brand colour palettes you have saved on Pinterest, they’re gorgeous. 😍
Striking.
Memorable.
[Insert your desired adjective here.]

They look great as a group.

But don’t sign off on a good-looking colour palette until you’ve tested how the colours work together.

Your colours need:
🎨 harmony for personality
🎨 contrast for legibility
🎨 roles for memorability

Your fonts need:
🔤 character for personality
🔤 simplicity for legibility
🔤 variety for versatility

Here are some brand design best practices:

→ Strive for contrast among your colours to ensure text is easy to read.

→ Decide which brand colour combinations work and which don’t and make it a guideline.

→ Only have one overly stylish typeface (like a script font) and reserve it for accents and brief text only.

→ Assign roles for each brand colour and font for consistency and increased memorability.

→ Resist new trends and stick to your own brand identity to increase your brand awareness and familiarity.

If you feel limited or challenged by your brand assets, chances are you’ve put too much emphasis on being stylish and not enough on being functional.

But you deserve to have both. That’s what brand designers like myself help clients achieve with their brands.

05/21/2026

Just a little Brenda Terry Co. eye candy for your feed.

05/20/2026

If you’re a coach, a consultant, or anyone working one-on-one, your next client is looking to hire someone who either:
a) reminds them of themselves in some way, or
b) represents the identity they aspire to be

Personally, I gravitate towards people that are casual and lighthearted. Because that’s how I see myself. And that gives me permission to be myself in that container with them.

This is a perfect example for why brand relatability is so integral for earning trust.

So think about this as it relates to your brand and business:
→ how do your ideal clients see themselves?
→ who do they aspire to be?
→ which of these ☝️ has more pull when it comes to deciding who they’ll hire?

When you understand who your ideal clients are, what their mindset is, and how they make decisions—you’ll know how to shape a brand that resonates with them.

Honestly, one-on-one service providers have a real advantage here.

You’re not creating some artificial brand façade, you’re just strategically leaning into the parts of you that you know your audience will relate with.

It’s not about changing who you are.

It’s about understanding the human element of being a brand.

Because at the end of the day, we’re just humans hiring humans.

Jenny Henderson Studio

06/11/2026

06/10/2026

06/03/2026

06/02/2026

06/01/2026

05/28/2026

05/26/2026

05/25/2026

05/21/2026

05/20/2026

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