06/20/2026
Reigniting your passion doesn't have to take thousands of dollars and tons of self-doubt. It can happen this week...
I see this moment all the time with women who’ve been successful in their work for a long time already:
You’re credible, respected, really freaking good at what you do (and everyone knows it).
And still… something feels flat.
Nothing's really wrong, but lately nothing feels exactly right either and you're unsettled and teetering on the edge of straight up uninspired, and frankly, you're over being in the rut.
If you’ve been feeling that itch to expand your work and bring more of you into how you show up when you talk about it, I can tell you after 8+ years of working with women in the exact same place, that the solution probably isn’t about starting over.
Here are 7 super practical things you can do this week to move from just credible to credible and compelling (in literally the next 7 days).
1. Meet a friend for coffee and riff about what actually excites you about your work right now. Then ask her to rephrase the core thing she heard you say. That language often hints at your most compelling messaging.
2. Go through your closet and remove anything that doesn’t fit or never really felt like you, not because it’s unprofessional, but because your nervous system knows when you hate your outfit (and showing up is hard enough as it is, honestly).
3. Make a Pinterest board or messy collage of things you love. Art, sayings, colours, outfits, rooms, recipes, anything. Step back and look for patterns in how it feels, and find ways to incorporate those themes in your work and your marketing.
4. Rewrite one bio, intro, or “what I do” paragraph the way you’d explain it to a woman you genuinely like. No industry jargon allowed. Trust your self-expression. You've got this.
5. Attend a class, workshop, or event you’ve always wanted to try and never did. Go for yourself, not to network. Make a friend without talking about work and notice what parts of you come back online while you go offline.
6. Join the Brand Therapy membership so you can make space in your body and your brain to come home and remember what it feels like to embody and live your message and your mission instead of just promoting it all the time. (I'll link more details here if you want them.)
7. Record yourself talking about the moment that reminded you why you do this work, or changed how you do it. Don’t post it, just listen back and notice what sounds most, well, like you and write it down, because that’s information you can really work with.
And remember that you don’t need to abandon professionalism to be compelling, but you will need to let more of your true self bleed into your capable, confident, corporate (probably confused) work-self.
If one of these ideas made you pause, that’s probably not an accident. Once you try a few, drop a comment and let me know how it went!
https://jesstrachsel.myflodesk.com/brandtherapy
