testerdigital

03/10/2025

We're so excited to share that Julia Manning has joined our team as our new Digital Strategist!

Welcome to the team, Julia. We look forward to achieving great things together 🚀🎉

10/21/2024

In the BC election, we saw multiple candidates come under fire because of old social media posts.

How does this happen? How can you prevent it? And can old social media posts be a reason to resign your candidacy?

Our thoughts 👇

https://testerdigital.ca/should-candidates-resign-because-of-old-social-media-posts/

10/15/2024

TL;DR - I think every candidate should be producing short-form video, but there is opportunity everywhere to succeed with different kinds of content.

Let me know what you think. What social media channels should candidates be using in 2024?

Do you need to be on TikTok? Should my campaign have an official Reddit account? Do people still use Facebook? What social media networks does my campaign need to be on? I hear these types of questions all the time from campaigns and candidates, and I don’t think there’s really a one-size-fits-a...

05/03/2024

At testerdigital, we're not lobbyists. We don't make calls or set up meetings. We run digital campaigns that reach millions and change hearts and minds.

We've driven major policy changes on important files like housing and alcohol reform.

If you're ready to go to the people -- get in touch!

01/29/2024

Redesigning political websites for fun.

Before → After

The Liberals desperately need to sharpen their message — a digital facelift would help.

01/08/2024

Conservative leader Pierre Poilievre has done a fantastic job producing engaging videos that almost always go viral.

How does he do it?

In my opinion, the work started more than a decade ago.

Pierre is an incredibly hard worker, and he recognized the power of this format long before most politicians.

His first videos on YouTube — posted 12 years ago — have only a few hundred views, and likely many of those views are recent.

He didn't just wake up one day making incredible videos.

He put the work in.

He's made hundreds of videos over the past 10 years and become an exceptional writer, director, and performer.

He's got a fantastic team around him who help make these videos happen.

But make no mistake — nobody else in politics can do what Pierre is doing.

The lesson?

If you want to be amazing at something, you have to put in the work.

Always great to chat digital marketing with the National Post
and be quoted alongside my pal Cole Hogan!

Instead of waiting for the TV stations to call, politicians can conjure up their own 15 minutes of fame.

10/27/2023

Thinking of using for your next campaign?

Here's what you need to know 👇

NationBuilder can be a fantastic tool for organizing your digital marketing efforts, raising money online, building supporter lists, and communicating with your supporters.

10/26/2023

Want to win your party nomination race?

vice-president Grant Dingwall shares his best advice on how to use digital marketing to sell memberships, raise money, and win big 👇

You've decided: You're going to run to become a Member of Parliament. Or maybe you're going to run at the provincial level and become an MLA, MPP, or MHA.

10/09/2023

Wishing all our Canadian friends and family a very Happy Thanksgiving!

09/07/2023

Pierre Poilievre's Conservatives have a new logo!

We think they nailed it — a modern refresh with an ode to the party's long history and strong brand.

What do you think?

09/07/2023

A lot of business owners get scammed when they hire web designers. ⚠️

This won't earn us a lot of friends in the industry, but we are going to try to help you get value for money and understand what you're paying for.

Grant Dingwall has put a full list of 8 questions up on our blog, but here's the top 3. If you ask these questions to prospective web developers, you'll be off to a good start:

1) Are your sites designed from scratch, or are you editing a stock theme?

If you’re a small business with a limited budget, one of the best options out there is to buy a stock WordPress theme.

You can often find a high quality theme for $50-100. If you spend a few hours customizing and editing it, you can have a better website than many of your competitors!

Sadly, there are many agencies that will re-sell these themes for thousands of dollars!

Don’t get taken advantage of, and ask that question up front.

2) Do you design using Elementor or any other drag-and-drop builders?

Elementor is easily the most popular drag and drop builder out there.

Tools like Elementor are great for beginners and people who can’t code.

But that speed and convenience comes at a cost. Visual website builders often generate a lot of extra code. This can lead to slow loading times and problems with search engine optimization (SEO).

If website speed and SEO are important to you, these aren’t always the tools for the job.

If you’re hiring professionals to build your site, they shouldn’t need these tools.

3) Is your team coding it internally, or are you working with subcontractors?

There's a surprising number of companies out there that sell websites, but don't build them. These companies hire a white-label company to do the work for them, and then give them to you at a massive markup.

These companies often have nobody on their team who actually knows how to code a site. When you need support, there’s a game of telephone going on.

The full list is linked in the comments below 👇