Mapsted

06/02/2026

What is “Blue-Dot” Indoor Navigation? https://mapsted.com/indoor-navigation

Just like outdoor GPS-based navigation on a digital map app like Google Maps, Apple Maps and similar services, "Blue Dot” indoor navigation relies on indoor location positioning technology to identify the user’s current location in real time.

The "Blue Dot" shows the user’s current location and the dot moves in real time with the user as the technology provides real-time navigation instructions.

05/28/2026

Airports that deploy location technologies report a 15-20% increase in operational efficiency - https://mapsted.com/industries/railways-and-airports

According to a JD Power report, airports that deploy location technologies reported a 15-20% increase in operational efficiency by improving passenger flow management.

Benefits for Travellers:
✅Consistent, reliable service with minimal disruption
✅Future-proof technology for continued innovation
✅Seamless, integrated experiences across multiple devices

Benefits for Airports:
✅Reduced installation and maintenance costs
✅Simplified system management without the need for external hardware
✅Scalable technology that adapts to future growth

Download E-Book: Navigating the Future of Airports: Harnessing Location Technology for Seamless Travel Experiences and Operational Excellence - https://mapsted.com/media-library

05/19/2026

Convert static layouts into living, breathing spaces that respond to customer movements - https://mapsted.com/industries/shopping-mall

Well-planned store layouts are a sales strategy. When you pair planogram software with analytics, layouts become one of the strongest tools for revenue growth.

Floor planning software connects with other tools that give retailers sharper insights:
❌ If heat maps show a display isn’t working, move it.
✅ If wayfinding data shows customers skip an aisle, adjust signage or product mix.
✅ If geofencing drives more traffic to a section, boost stock and visibility there.

When you feed all this data into retail space management software, layouts stop being static blueprints. They become living strategies that not only assist in planogram compliance, but also help retailers respond to real customer behaviour.

Are you a space planner? Learn more about how Mapsted drives retail store performance with precision - https://mapsted.com/industries/shopping-mall

05/18/2026

Download smart mall mapping guide - https://mapsted.com/media-library

Location tech helps operators understand how customers move through a mall, which stores they visit most, how long they spend there and what they might need next.

It gives mall management actionable insights to make better decisions about everything—from optimizing layouts to improving customer engagement.

In this e-book, we’ll explore how location technology is transforming retail malls, tackling key topics like shopper navigation, emergency preparedness, asset tracking, location analytics and marketing engagement.

By the end, you'll understand why this technology is not just a trend but a game-changer for the future of retail spaces.

Download smart mall mapping guide - https://mapsted.com/media-library

05/12/2026

Download smart mall mapping guide - https://mapsted.com/media-library

Picture this scenario: a shopper rushes into your mall, eager to find a specific brand of pastry to bring to a meeting—a potential client's favorite kind. They’re running late, and the urgency to find that perfect treat is palpable.

As they dash through the mall, it suddenly hits them— they have no idea where the bakery is! After a bit of wandering, unable to find the store, the shopper leaves, frustrated and disappointed.

Now imagine if your mall could make that experience as smooth as possible, guiding every shopper with precision, sending them personalized offers and even helping them find their car after a long day of shopping. Sounds amazing, right?

Find out how location tech reenergizes the shopping experience from parking lot to purchase - https://mapsted.com/media-library

05/11/2026

The Role of AI and RTLS in Transforming Retail - https://medium.com/p/481ad6de73e3

Every year, the same question — the latest trend in retail? In this article, we’ll be exploring the role of Real-Time Location Systems (RTLS) in transforming retail across all these trends.

Retailers that combine use of AI agents with RTLS will be best positioned to lead tomorrow’s intelligent, connected retail environments. It gives real-time instant visibility into customer movements, shopping patterns, and potential improvements in store layouts.

Every year, the same question — the latest trend in retail? In this article, we’ll be exploring the role of Real-Time Location Systems…

05/08/2026

Convert static layouts into living, breathing spaces that respond to customer movements - https://mapsted.com/blog/how-retail-floor-planning-software-boost-sales

Well-planned store layouts are a sales strategy. When you pair planogram software with analytics, layouts become one of the strongest tools for revenue growth.

Floor planning software connects with other tools that give retailers sharper insights:
Heat mapping: Shows where shoppers pause, which areas stay empty and where congestion builds. Managers then use store layout software to shift displays into high-value spots.
Geofencing: Delivers time-sensitive offers when shoppers pass a certain area, linking digital promotions with physical layouts.

When you feed all this data into retail space management software, layouts stop being static blueprints. They become living strategies that not only assist in planogram compliance, but also help retailers respond to real customer behaviour.

Are you a space planner? Learn more about how Mapsted drives retail store performance with precision - https://mapsted.com/industries/big-box-retailers

Enable your retail location with seamless indoor-outdoor navigation for retailers using Mapsted's location technology solutions

05/05/2026

Thinking About Implementing BLE Beacons? Download This First - https://mapsted.com/presentation/ble-beacons

This white paper breaks down the real-world limitations of beacon deployments, from signal chaos in crowded environments to exponential maintenance at scale and introduces a zero-hardware alternative built for modern enterprises.

Here's an excerpt:

The "Water Bag" Effect and Attenuation

RF signals are absorbed, refracted or reflected by obstacles. Different materials attenuate signals at different rates. Concrete walls significantly deaden signals, but perhaps the most variable attenuator in a live environment is the human body. Humans are essentially large bags of water, which is highly effective at absorbing 2.4 GHz signals.
A user holding a phone against their chest while facing away from a beacon can introduce significant signal loss compared to holding it openly. In crowded venues like airports or trade shows, the aggregate effect of hundreds of moving bodies creates a highly dynamic RF environment where signal paths are constantly blocked and unblocked randomly.

Ready to redefine indoor experiences at scale? Download this Ble Beacons Presentation and start your journey today - https://mapsted.com/presentation/ble-beacons

05/04/2026

E-Book download - The Modern Mall - https://mapsted.com/media-library

Picture this: A shopper walks by a store in your mall and their phone pings with a notification —“Get 20% off your favourite brand right now!” It’s like tapping them on the shoulder, letting them know about a deal that’s perfect for them, right when they’re most likely to make a purchase.

In this e-book, we’ll explore how location technology is transforming retail malls, tackling key topics like shopper navigation, emergency preparedness, asset tracking, location analytics and marketing engagement.

By the end, you'll understand why this technology is not just a trend but a game-changer for the future of retail spaces.

Download now - https://mapsted.com/media-library

04/30/2026

How hardware-free location technology can be a game changer for sports venues - https://tech.sportbusiness.com/2025/07/to-bluetooth-or-not-to-bluetooth-how-hardware-free-sports-venues-can-be-a-tech-win/

Mapsted was chosen for the FIFA World Cup in Qatar in part because our solution does not rely on external Wi-Fi or BLE (bluetooth low energy) beacons.

Several of the stadiums were newly built, and Wi-Fi infrastructure was being installed only at the final stages. Since location services needed to be calibrated and deployed ahead of that, a hardware-free system was crucial and our infrastructure-independent approach eliminated the need for installing 5,000 to 7,000 beacons per stadium.

Learn more about Mapsted's location technology for Sports Venues - https://mapsted.com/industries/stadiums