05/26/2026
AI marketing is entering a new phase.
The winners will not be the teams with the most AI tools. They will be the teams that can orchestrate AI across strategy, ex*****on, governance, and measurement.
New marktgAI article:
https://marktg.ai/26/05/2026/the-marketing-agentic-orchestration-shift-why-ai-tools-are-not-enough/
AI adoption is no longer the problem. Coordination is. Enterprise marketing has reached a structural bottleneck. Marketing teams now have more platforms, more dashboards, more automation, and more generative AI tools than ever. Yet many still struggle to connect activity to measurable business outco...