Smart WSI Marketing

Smart WSI Marketing Formerly Smart WSI Marketing, we are now CIPR Communications. Visit https://ciprcommunications.com/cipr-acquires-smart-wsi-marketing/ to learn more!

Online marketing frustrates small businesses that lack the resources to do it well. At WSI, we create and execute custom data-driven marketing plans, allowing you to focus on running your business! Schedule a Strategy Call: https://bit.ly/3Sa19G8

A new report reveals that simplicity is the key driver shaping AI adoption among small and medium businesses. While 82% ...
11/27/2025

A new report reveals that simplicity is the key driver shaping AI adoption among small and medium businesses. While 82% see AI as essential, one in three businesses still haven’t seen a clear return on investment. The difference lies in solutions that deliver quick, practical wins—with human guidance and minimal barriers to entry.

👉 Read the findings and what they mean for your AI strategy:

https://www.wsiworld.com/blog/smbs-want-ai-that-works-now-new-report-shows-simplicity-and-speed-drive-adoption

AI and automation have become part of everyday marketing operations—transforming how teams plan, create, and connect wit...
11/25/2025

AI and automation have become part of everyday marketing operations—transforming how teams plan, create, and connect with customers.

For businesses, the priority now is integration: aligning people, processes, and technology to drive measurable results.

The latest blog from WSI World outlines four actions to help leaders modernize their marketing approach, strengthen team performance, and keep their strategy moving in the right direction:

https://www.wsiworld.com/blog/ai-and-the-future-of-marketing-4-critical-moves-to-stay-ahead

On International Children's Day, let's renew our commitment to building a safer, more compassionate world where every ch...
11/20/2025

On International Children's Day, let's renew our commitment to building a safer, more compassionate world where every child has the opportunity to grow, dream, and flourish. Together, we can shape the future. 💙

Brand Mentions in AI Answers are the New Competitive Edge.If you’re only tracking social mentions, you’re missing a majo...
11/19/2025

Brand Mentions in AI Answers are the New Competitive Edge.

If you’re only tracking social mentions, you’re missing a major visibility signal.

Ahrefs’ latest guide highlights that AI brand mentions—references across ChatGPT, Gemini, and AI Overviews—are emerging as one of the most powerful indicators of authority and reach.

AI Brand Monitoring is now a proactive SEO and content function, not a reactive social one.

Key steps to win AI Share of Voice (SOV):

1. Fact-Check the AI: Systematically track what AI says about your brand to catch and correct misinformation (e.g., old pricing).
2. Close the Gap: Identify topics where competitors are mentioned but you are not, then create targeted "vs" pages or how-to content.
3. Build Authority: Get featured on authoritative, high-citation third-party sites, as AI models use these to build brand confidence.

This is a must-read for anyone serious about future-proofing their content and brand strategy.

https://ahrefs.com/blog/brand-mentions/

SEO is evolving.What began as Search Engine Optimization—focused on ranking higher in results pages—has now expanded int...
11/17/2025

SEO is evolving.
What began as Search Engine Optimization—focused on ranking higher in results pages—has now expanded into Search Everywhere Optimization.

It’s no longer just about being visible on one engine, but about being understood across every discovery surface: AI tools, voice search, social platforms, and beyond.

This shift captures what we call Adaptive SEO—an approach that keeps your brand visible, consistent, and relevant wherever people search, ask, or engage.

📘 Learn more: https://marketing.wsiworld.com/ai-search-revolution-book

🔗https://www.wsiworld.com/blog/how-ai-is-changing-the-way-customers-find-your-business-online

This World Kindness Day, let's cultivate kindness in our workplaces and communities. By fostering stronger connections a...
11/13/2025

This World Kindness Day, let's cultivate kindness in our workplaces and communities. By fostering stronger connections and lasting trust, we can collectively make kindness a habit.

Lest we forget.
11/11/2025

Lest we forget.

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Edmonton, AB

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Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 2pm

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