04/21/2026
The Headline Everyone Wrote vs. the Story That Actually Matters
The coverage of Google Marketing Live 2025 and the twelve months that followed was mostly about the "Power Pack" — Google's name for Demand Gen, AI Max for Search, and Performance Max working as a single AI-led system. Every agency blog in Canada wrote some version of "everything you need to know about the Power Pack."
What the 2025-2026 Google Ads shift actually means for Canadian SMBs: the March 2026 budget pacing change, call-ad deprecation, DSA-to-AI-Max migration, and the independent data behind Google's Power Pack lift claims.