07/22/2026
Building a course doesn't prove people want it. Evidence does.
If you've got a course idea sitting in a notebook (or in your head) right now, here's the honest question worth asking before you build a single lesson: has anyone actually confirmed people want this — or does it just feel right to you?
Those aren't the same thing. And the gap between them is where a lot of course businesses quietly stall out after months of work.
Before you spend six months building, spend ten minutes checking. We put together a short piece on exactly how to do that. Link below in the comments 👇