BAOB.ca

BAOB.ca Websites Built Right in 7 Days for $999 โ‡„ BAOB.ca Let us help you establish a strong online presence and connect with your target audience.

Build An Online Business offers professional web design services tailored to meet the needs of small business owners. We pride ourselves on delivering websites that are not only visually stunning but also user-friendly and optimized for conversions. With a strong background in digital marketing, our team ensures that every site we create is designed with growth in mind.

Can you ๐—ฃ๐—Ÿ๐—˜๐—”๐—ฆ๐—˜ ๐—ฆ๐—ง๐—ข๐—ฃ uploading these images to your website:AdobeStock_10384939484(.)jpegWhatsApp Image 2025-10-06 at 11....
10/23/2025

Can you ๐—ฃ๐—Ÿ๐—˜๐—”๐—ฆ๐—˜ ๐—ฆ๐—ง๐—ข๐—ฃ uploading these images to your website:

AdobeStock_10384939484(.)jpeg
WhatsApp Image 2025-10-06 at 11.34.53_e7376cbc
ChatGPT_Image_Oct_2_2025_03_01_17_PM
32098432943785848309329843298(.)png

Because now I have to resize and edit all your images.

But don't worry, that's fine by me.

I charge $150 CAD per hour for my time so I don't mind an easy, breezy $750 day.

But I hate the fact that you wasted your time and money on a task that your web designer should have done in the first place.

Ugh, web designers are so lazy sometimes.

Oh, wait?

You DIY'd your website, eh?

That's fine too.

You didn't know any better.

As a reminder:

Stock images are f***ing huge.

Like 5000 x 4000 pixel huge and 1 to 5+ MB in size.

That's beyond the pixels/size you'll ever need for your website.

๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐—บ๐—ฎ๐—ด๐—ฒ ๐˜€๐—ถ๐˜‡๐—ฒ๐˜€ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐˜†๐—ผ๐˜‚ ๐˜‚๐˜€๐—ฒ? Send me a DM or comment below and I'll send you my image size recommendation doc. ๐Ÿคœ๐Ÿค›

I know this stuff is boring, but there's a reason why I get paid to do what I do.

Its because big ass images slow down your web pages and a slow web page is a bad SEO signal.

And bad means no free visitors from Google.

Don't you want FREE visitors to find your website?

To inquire about your business?

Then give you their money?

Yeah, I thought so.

Look, if you don't have access to tools like Photoshop or Canva, there's plenty of ways to optimize your images.

For example, has an image editor which you can use to crop and adjust images.

You also install a plugin like Imagify.

Or try using Squoosh.app if you enjoy doing manual digital labour.

Okay, one final tip because this is getting long af.

And this is VERY IMPORTANT.

You should ALWAYS rename your files so that its keyword rich and human-readable.

Remember, every image is another opportunity to infuse your business website with keywords and phrases that tell search engines (and AI) what you do and who you serve.

So, don't be lazy.

And fire that crappy web designer that lied to you about building a custom website when all they really did was use an template.

You deserve a website built right.

-=-=-

๐—ก๐—ฒ๐—ฒ๐—ฑ ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—ต๐—ฒ๐—น๐—ฝ?

Send a DM to Jef van de Graafโ„ข
Or visit https://BAOB.ca

Hmm... a better question to ask is:What is the end goal for your website?For most B2B services, the answer is usually sa...
09/22/2025

Hmm... a better question to ask is:

What is the end goal for your website?

For most B2B services, the answer is usually same, same, but different:*

โœ…๏ธ Demo signups
โœ…๏ธ Quote/pricing requests
โœ…๏ธ Service inquiries

To achieve said goals, you may need multiple pages.

Pages like:

๐Ÿ’ก Case stories
๐Ÿ’ก Demographic LPs
๐Ÿ’ก Detailed service LPs
๐Ÿ’ก Geolocation LPs
๐Ÿ’ก Additional resources (blog, ebooks, freebies, etc.)

In contrast, you might not need any of these.

Maybe a one page website is right for you.

A single page might work if:

๐Ÿ’ฅ You've perfectly productized your service (i.e., its easy to buy/sell online)

๐Ÿ’ฅ You just wanna collect emails for a future product/service launch

๐Ÿ’ฅ You like to keep your business operations super duper simple

So, I guess I answered the question without a proper answer.

And that's because, like all things in business and marketing, the answer is:

It depends.

What do you think?

How many pages do you need/have to sell your services online? ๐Ÿค”

* Same, same, but different = popular phrase in Thailand ( ๐Ÿ˜‰)

Just because you face:MORE competitorsMORE skepticismMORE distractionsDoesn't mean you need:MORE contentMORE ad spendMOR...
09/17/2025

Just because you face:

MORE competitors
MORE skepticism
MORE distractions

Doesn't mean you need:

MORE content
MORE ad spend
MORE funnels

When you don't have:

The RIGHT position
The RIGHT message
The RIGHT systems

Your ROI will always be:

NOTHING
NADDA
NIL

P.S.

Akko ๐—ฑ๐—ถ๐—ฑ ๐—ป๐—ผ๐˜ ๐—ฎ ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ผ๐—ฟ ๐˜๐—ต๐—ถ๐˜€ ๐—ฝ๐—ผ๐˜€๐˜

(But if you ever wanna, call me: 1-855-ROI-SITE ๐Ÿ˜‰๐Ÿค™)

Instead, I'm simply expressing my love for the best keyboard which allows me to deliver Websites Built Rightยฉ for my clients.

lol

P.P.S.

The AI-generated image used below was inspired by P&G's / Herbal Essences' hilarious advertisements from the 90s.

Consumer products are easy to sell.Just pick something off Alibaba's infinite catalog of Chinese made goods. Set up an a...
09/09/2025

Consumer products are easy to sell.

Just pick something off Alibaba's infinite catalog of Chinese made goods. Set up an amazon account or design a one-click brand with Shopify.

Ask your BFF, ChatGPT, for help deciding a non-greedy profit margin. Then slap a fake discount on Black Fridays, Hannukah, Valentine's Day, and every other holiday that exists across all cultures, religions, and countries.

Oh, and if you've got the budget, hire a few hotties to show off your product on TikTok, IG, and Facebook.

The result?

You now rich af, bro/boss babe! ๐Ÿคœ๐Ÿค›

๐—œ๐—ป ๐—ฐ๐—ผ๐—ป๐˜๐—ฟ๐—ฎ๐˜€๐˜...

B2B services are much more complex.

Partially because B2B companies do a s*** job at describing their services and their offerings online.

(๐˜–๐˜ฐ๐˜ฑ๐˜ด, ๐˜ฅ๐˜ช๐˜ฅ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ฏ๐˜ฅ ๐˜บ๐˜ฐ๐˜ถ? ๐˜ž๐˜ฆ๐˜ญ๐˜ญ, ๐˜จ๐˜ฐ ๐˜ต๐˜ข๐˜ฌ๐˜ฆ ๐˜ข ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ ๐˜ข๐˜ต ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ธ๐˜ฆ๐˜ฃ๐˜ด๐˜ช๐˜ต๐˜ฆ ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ฏ๐˜ฐ๐˜ธ. ๐˜๐˜ง ๐˜ช๐˜ต ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ๐˜ด ๐˜บ๐˜ฐ๐˜ถ ๐˜ค๐˜ณ๐˜ช๐˜ฏ๐˜จ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ช๐˜ต ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด๐˜ฏ'๐˜ต ๐˜จ๐˜ฆ๐˜ฏ๐˜ฆ๐˜ณ๐˜ข๐˜ต๐˜ฆ ๐˜ญ๐˜ฆ๐˜ข๐˜ฅ๐˜ด, ๐˜บ๐˜ฐ๐˜ถ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ ๐˜'๐˜ฎ ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ต.)

Aside from butchering their websites, B2B services also don't fall into the conventional marketing funnel of:

๐—”๐˜„๐—ฎ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€ > ๐—–๐—ผ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป > ๐—–๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป > ๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜† > ๐—”๐—ฑ๐˜ƒ๐—ผ๐—ฐ๐—ฎ๐—ฐ๐˜†

In fact, that funnel theory is broken, outdated, and 1000% unrealistic.

You need to Google's Gartner's B2B Buyer Journey (2019).

In Gartner's "funnel" illustration it illustrates a messy nightmare that includes excessive web searches, vendor comparison, price negotiations, budget approval, legal team's input, and so much more.

It's nothing like consumers who get their paycheck every other Wednesday then spend all of it by Friday and wonder how they're going to pay for groceries and rent.

I guess that's where Klarna and consumer debt comes in to save the day, eh?

Anyway...

B2B services are complex.

I know it.

You know it.

And the product people who just spent their entire paycheck knows it.

๐—ง๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜†๐—ฒ๐—ฟ'๐˜€ ๐—ท๐—ผ๐˜‚๐—ฟ๐—ป๐—ฒ๐˜† ๐—Ÿ๐—˜๐—ฆ๐—ฆ ๐—–๐—ข๐— ๐—ฃ๐—Ÿ๐—˜๐—ซ, ๐—ฑ๐—ผ ๐˜๐—ต๐—ถ๐˜€: ๐Ÿ’ฅ

๐Ÿญ. Sit down with yourself, your team, (and even me) to figure out a better way to make your message and your offerings clear.

๐Ÿฎ. Rebuild your old, outdated website with a minimal build and pages that explains your services, your process, your prices, and so on.

๐Ÿฏ. Consider adopting a new marketing channel where you excel at communicating, such as videos, podcast, and guest speaking at events.

---

Hi, I'm Jef van de Graafโ„ข and I write, design, develop, vibe code with AI, and build ROI websites for B2B services + local businesses.

It's boring work, but someone has to do it.

Speaking of, if your website+company's messaging is out of date and/or your previous web design agency is a nightmare to work with:

Let's connect! โœŠ

WordPress has a weird reputation.๐—™๐—ผ๐—ฟ ๐—ฒ๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ:You've got guys like me who would happily go to war for WordPress and die o...
09/08/2025

WordPress has a weird reputation.

๐—™๐—ผ๐—ฟ ๐—ฒ๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ:

You've got guys like me who would happily go to war for WordPress and die on the frontlines.

(๐˜Œ๐˜ท๐˜ฆ๐˜ฏ ๐˜ช๐˜ง ๐˜ช๐˜ต ๐˜ฎ๐˜ฆ๐˜ข๐˜ฏ๐˜ด ๐˜ฎ๐˜ข๐˜ณ๐˜ค๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ณ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ฏ๐˜ฐ ๐˜ฎ๐˜ข๐˜ฏ'๐˜ด ๐˜ญ๐˜ข๐˜ฏ๐˜ฅ, ๐˜ฆ๐˜น๐˜ฑ๐˜ฐ๐˜ด๐˜ฆ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ฎ๐˜บ๐˜ด๐˜ฆ๐˜ญ๐˜ง ๐˜ฎ๐˜ถ๐˜ด๐˜ต๐˜ข๐˜ณ๐˜ฅ ๐˜จ๐˜ข๐˜ด, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฃ๐˜ฆ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ต๐˜ข๐˜ฃ๐˜ฃ๐˜ฆ๐˜ฅ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ข ๐˜ฃ๐˜ข๐˜บ๐˜ฐ๐˜ฏ๐˜ฆ๐˜ต ๐˜ฃ๐˜บ ๐˜ข ๐˜ต๐˜ณ๐˜ข๐˜ช๐˜ต๐˜ฐ๐˜ณ ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ข๐˜ฃ๐˜ข๐˜ฏ๐˜ฅ๐˜ฐ๐˜ฏ๐˜ฆ๐˜ฅ ๐˜ž๐˜ฐ๐˜ณ๐˜ฅ๐˜—๐˜ณ๐˜ฆ๐˜ด๐˜ด ๐˜ง๐˜ฐ๐˜ณ ๐˜ž๐˜ฆ๐˜ฃ๐˜ง๐˜ญ๐˜ฐ๐˜ธ.)

๐—ง๐—ต๐—ฒ๐—ป ๐˜†๐—ผ๐˜‚'๐˜ƒ๐—ฒ ๐—ด๐—ผ๐˜:

Everyone else.

๐—ช๐—ต๐—ผ ๐—ฎ๐—ฟ๐—ฒ:

Bitter, hateful, anti-WordPress people.

๐—ง๐—ผ ๐˜๐—ต๐—ฒ๐—บ, ๐—œ ๐—ฎ๐˜€๐—ธ:

"Who hurt you?"

๐—”๐—ป๐—ฑ:

"When was the last time someone hugged you?"

๐—ก๐—ผ๐˜„, ๐—ฏ๐—ฒ๐—น๐—ถ๐—ฒ๐˜ƒ๐—ฒ ๐—บ๐—ฒ ๐˜„๐—ต๐—ฒ๐—ป ๐—œ ๐˜€๐—ฎ๐˜†:

WordPress is much easier than you may think.

Those hateful people mentioned above?

They really do need a hug.

And they need to calm the hateful marketing.

There's plenty of space and servers for people to choose the best website platform for their business, which is obviously WordPress.

However...

๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐—ฎ๐—น๐—น ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐˜๐—ฒ๐—ฐ๐—ต, ๐˜†๐—ผ๐˜‚ ๐—บ๐˜‚๐˜€๐˜ ๐—ฒ๐—ถ๐˜๐—ต๐—ฒ๐—ฟ:

(1) dedicate your own time and energy into learning it; or...

(2) exchange your hard-earned dollars to have it build it for you.

And that, my friend, is why so many people rage against the WordPress machine.

๐—ฌ๐—ผ๐˜‚ ๐˜€๐—ฒ๐—ฒ:

WordPress ๐˜ช๐˜ด free.

It's open source for anyone to use and many people contribute to it, making it one of the most flexible and customizable web systems on the planet.

It runs 43% of all websites and 63% of all Content Management Systems (CMS).

You can buy a domain for $20 bucks a year.

Get a decent hosting company (๐˜ด๐˜ฆ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด) for $300 a year.

Then invest 40 to 120 hours into build a decent website using a SEO-friendly theme (๐˜ด๐˜ฆ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด).

๐—ง๐—ต๐—ฒ ๐—ฎ๐—น๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ?

Me.

You can get a simple site built in 7 days

Or a smart, CRO/SEO setup ready in 30 days.

Plus, all my sites are 100% hand built by me.

That means its my fingers typing and mouse clicking while drag and dropping design elements I crafted in Photoshop to create a custom built website for your B2B service.

๐—œ๐—ณ ๐˜†๐—ผ๐˜‚'๐—ฑ ๐—น๐—ถ๐—ธ๐—ฒ ๐˜๐—ผ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—บ๐˜† ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€+๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด:

Send a DM.

๐—ข๐˜๐—ต๐—ฒ๐—ฟ๐˜„๐—ถ๐˜€๐—ฒ, ๐˜๐—ผ ๐—ฎ๐—น๐—น ๐˜๐—ต๐—ฒ ๐—ช๐—ผ๐—ฟ๐—ฑ๐—ฃ๐—ฟ๐—ฒ๐˜€๐˜€ ๐—ต๐—ฎ๐˜๐—ฒ๐—ฟ๐˜€:

Feel free to spread your hate in the comments below.

And perhaps take a minute to give yourself a hug.

Until next time.โœŒ๏ธ

I'm secretly a car loving guy. As a teen, I almost bought a Volkswagen Corrado but instead, came to my senses, got a use...
09/03/2025

I'm secretly a car loving guy.

As a teen, I almost bought a Volkswagen Corrado but instead, came to my senses, got a used Ford Es**rt and used the remaining money to pay for a semester of university.

In contrast, my older brother was gifted my Opa's Plymouth Acclaim.

Was I jealous? Yes.

Because after he pimped it out, he'd stay out until 3 am then come home and brag about all the b****** he b***** in the back seat.

(๐˜'๐˜ท๐˜ฆ ๐˜ณ๐˜ฆ๐˜ฅ๐˜ข๐˜ค๐˜ต๐˜ฆ๐˜ฅ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ-๐˜ธ๐˜ฐ๐˜ณ๐˜ฅ๐˜ด ๐˜ฎ๐˜บ ๐˜ฃ๐˜ณ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ถ๐˜ด๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ข๐˜ท๐˜ฐ๐˜ช๐˜ฅ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ฑ๐˜ฐ๐˜ด๐˜ต ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ฃ๐˜ฆ๐˜ช๐˜ฏ๐˜จ ๐˜ฑ๐˜ฆ๐˜ฏ๐˜ข๐˜ญ๐˜ช๐˜ป๐˜ฆ๐˜ฅ ๐˜ฃ๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ข๐˜ญ๐˜จ๐˜ฐ-๐˜จ๐˜ฐ๐˜ฅ๐˜ด.)

Anyway...

I used Banana Nano to create the image you see below.

๐—ฌ๐—ฒ๐˜€, that's me and I'm holding a set of keys to what looks to be a yellow Lamborghini on the screen.

๐—ก๐—ผ, I'm not a car dealer nor am I selling an online course to flex some 7-figure BS program.

๐—œ๐—ป๐˜€๐˜๐—ฒ๐—ฎ๐—ฑ, I build websites for hardworking, good people at B2B companies or a local service.

๐—”๐—ป๐—ฑ, my web design process is a lot like handing over the keys to a slick new vehicle that looks better, drives better, and performs better than the embarrassing sh*tbox they had before.

๐—ก๐—ผ๐˜„, ๐˜„๐—ฎ๐—ถ๐˜ ๐—ฎ ๐˜€๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ... ๐˜„๐—ต๐—ฎ๐˜ ๐—ฒ๐˜…๐—ฎ๐—ฐ๐˜๐—น๐˜† ๐—ถ๐˜€ ๐—ฎ ๐˜€๐—ต*๐˜๐—ฏ๐—ผ๐˜…?

That's a good question, my friend.

You might think my my Opa's Plymouth Acclaim was a sh*tbox but you'd be wrong.

My Opa's Acclaim drove from point A to point B reliably for over a decade.

Then, when my brother got it, he added spinning hubcaps, neon red lights, and a sub woofer set that vibrated so hard it made the girls go... uhh...

I can't say more than that because, again, I'll end up violating the ToCs of social media and this put will get no reach.

๐—Ÿ๐—ผ๐—ผ๐—ธ, the point I'm making today is that I build the "online vehicle" of your business' dream.

It's not some ugly thing that sits in the garage collecting dust because the engine's dead.

That's a bad analogy for a crappy website that doesn't get found on Google's search engine but, I think you know what I'm trying to say.

Seriously, you're obviously smart.

You just took a minute or two out of your day to give this a read.

For that, thank you.

๐—›๐—ฒ๐˜†, while you're here, could you please drop a reaction or a comment?

It helps me manipulate the algorithm in my favor.

Alternatively, if you need a nice new "car" for your businessโ€”send me a DM.

I can build you a slick Lamborghini-like website or a reliable Ford Es**rt-ish lead machine.

Plus, I've got a smart 7-day web design offer for just $999.

Maybe you'd like to give it a test drive?

๐Ÿ˜‰

๐—ฃ.๐—ฆ.
The reason why my brother got my Opa's car was because:

1. First born children are loved more than any other child in the pecking order. Parents will deny it, but it is 100% true.

And:

2. My Opa's driving was getting bad, like "was that a speed bump or a pedestrian?" bad.

๐—ฃ.๐—ฃ.๐—ฆ.
Opa is Dutch for grandpa.

Are you ashamed of your website? ๐Ÿ˜ฌDon't worry.You don't have to answer or comment "yes, I am ashamed"... (๐˜Œ๐˜ท๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ต๐˜ฉ...
09/01/2025

Are you ashamed of your website? ๐Ÿ˜ฌ

Don't worry.

You don't have to answer or comment "yes, I am ashamed"...

(๐˜Œ๐˜ท๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ต๐˜ฉ๐˜ข๐˜ต'๐˜ญ๐˜ญ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜ฎ๐˜ฆ ๐˜ธ๐˜ช๐˜ฏ ๐˜ต๐˜ฐ๐˜ฅ๐˜ข๐˜บ'๐˜ด ๐˜ธ๐˜ข๐˜ณ ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ๐˜ด๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ข๐˜ญ๐˜จ๐˜ฐ๐˜ณ๐˜ช๐˜ต๐˜ฉ๐˜ฎ๐˜ด!)

The truth is, you and I are complete strangers.

Yet...

Shame is a common theme when I talk to new and potential clients.

"๐˜‘๐˜ฆ๐˜งโ€”๐˜ต๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ธ๐˜ฆ๐˜ฃ๐˜ด๐˜ช๐˜ต๐˜ฆ ๐˜ช๐˜ด ๐˜ด๐˜ฐ ๐˜ธ๐˜ณ๐˜ฐ๐˜ฏ๐˜จ."
"๐˜‘๐˜ฆ๐˜งโ€”๐˜ฐ๐˜ฎ๐˜จ, ๐˜ฐ๐˜ถ๐˜ณ ๐˜ด๐˜ช๐˜ต๐˜ฆ'๐˜ด ๐˜ฅ๐˜ฆ๐˜ด๐˜ช๐˜จ๐˜ฏ ๐˜ช๐˜ด ๐˜ข๐˜ฃ๐˜ด๐˜ฐ๐˜ญ๐˜ถ๐˜ต๐˜ฆ ๐˜ต๐˜ณ๐˜ข๐˜ด๐˜ฉ."
"๐˜‘๐˜ฆ๐˜งโ€”๐˜ฐ๐˜ถ๐˜ณ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ฆ๐˜ต๐˜ช๐˜ต๐˜ฐ๐˜ณ๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ค๐˜ณ๐˜ถ๐˜ด๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ถ๐˜ด! ๐˜ž๐˜ข๐˜ข๐˜ข๐˜ข๐˜ข๐˜ข๐˜ข!"

Which results in one major problem:

"๐™…๐™š๐™›๐™›๐™ง๐™š๐™ฎโ€”๐™ฌ๐™š ๐™˜๐™–๐™ฃ'๐™ฉ ๐™จ๐™š๐™ก๐™ก ๐™– ๐™™๐™–๐™ข๐™ฃ ๐™ฉ๐™๐™ž๐™ฃ๐™œ!"

First of all.

My name is Jef (with one 'f').

๐Ÿšซ Not Jeffrey.

Second of all...

A website, in its simplest form, is just an online representation of your B2B services from the real world.

It should be able to:

โœ… Communicate your offerings in a simple manner
โœ… Convince people you're legit in microseconds
โœ… Make it stupidly simple to "get started" or "contact" you

Which is the same as:

โœ… The stuff you say in board meetings, events, and P2P conversations.*
โœ… The reasons people say, "Ah yes! I totally need this!"
โœ… The steps you take to send an invoice and get paid.

(P2P = people to people, not ๐Ÿ† to ๐Ÿ†)

Okay, I know.

My humor is not HR-friendly.

But I have been doing this website stuff for 9+ years.

And yes, you also have to handle fast load times, smart site structure, clear copy, and a 1000+ more web-related tasks.

But at its core:

Your B2B website needs those 3 basic elements I mentioned above.

Then just stick to a simple style, minimal with a lot of white space.

Let the message sing its love song to your customers.

And if you can't do that...

Just hire me to do it all for you. ๐Ÿค“โœŒ๏ธ

My process is a simple 1 to 5+ week sprint (depending on how many pages you need and whether you can keep up with me or not).

"๐˜‘๐˜ฆ๐˜งโ€”๐˜ธ๐˜ฉ๐˜ข๐˜ต'๐˜ด ๐˜ข ๐˜ด๐˜ฑ๐˜ณ๐˜ช๐˜ฏ๐˜ต?"

Oh, don't worry.

It's not a type of triathlon training.

(๐˜Œ๐˜ท๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜'๐˜ท๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ฅ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ญ๐˜ฐ๐˜ต ๐˜ฐ๐˜ง ๐˜ด๐˜ฑ๐˜ณ๐˜ช๐˜ฏ๐˜ต๐˜ด ๐˜ต๐˜ฐ ๐˜จ๐˜ฆ๐˜ต ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ๐˜บ ๐˜ง๐˜ฐ๐˜ณ ๐˜ฎ๐˜บ ๐˜ฉ๐˜ข๐˜ญ๐˜ง-๐˜๐˜ณ๐˜ฐ๐˜ฏ๐˜ฎ๐˜ข๐˜ฏ ๐˜ช๐˜ฏ 2 ๐˜ธ๐˜ฆ๐˜ฆ๐˜ฌ๐˜ด...)

It's simply a dedicated period of time where s**t gets done.

Anyway, point is:

You should never be ashamed of your website.

Your team shouldn't be ashamed of it either (yes, that's a thing).

Your site needs to be an asset that makes you proud to share it in your profile, LinkedIn comments, Reddit forms, social posts, email blasts, and anywhere else where people can click a link and get to know your business better.

The alternative is coming across like a Nigerian scammer.

Nobody likes Nigerian scammers.

So listen to me and save yourself years of shame and embarrassment.

Get your website built right.

Okay?

For centuries, the best copywriters commanded attention and dollars.Whether they were crafting biblical stories to fill ...
08/28/2025

For centuries, the best copywriters commanded attention and dollars.

Whether they were crafting biblical stories to fill hearts with fear and church coffers on Sundays or selling products on the pages of magazines and direct mailers...

๐—ช๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—ต๐—ฎ๐˜€ ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐˜‚๐˜€๐˜๐—ฒ๐—ฑ ๐˜๐—ผ๐—ผ๐—น ๐—ณ๐—ผ๐—ฟ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐—ณ๐—น๐˜‚๐—ฒ๐—ป๐—ฐ๐—ฒ.

We see this clearly in the 20th century, where ad men like David Ogilvy, Leo Burnett, and Claude C. Hopkins built empires with their words.

Ogilvy taught us the power of brand and respect for the customer.

Burnett found the "inherent drama" in every product, giving us iconic figures like the Marlboro Man and Tony the Tiger.

And Hopkins pioneered "scientific advertising," using data and testing to prove what worked long before it was the norm.

These were the titans who shaped an industry, that is, until the internet arrived.

๐—ช๐—ฒ๐—น๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ด๐—ผ๐—น๐—ฑ ๐—ฟ๐˜‚๐˜€๐—ต!

The internet tore down the wall that separated loser wannabes from the big time winners. Now anyone with a dream and a copy of DotCom Secrets could learn how to lure people into their funnels to capture cash, and fast.

The digital playground was a wild, unregulated place where a witty brain and a clever scheme could build an empire overnight.

๐—•๐˜‚๐˜ ๐—ป๐—ผ๐˜๐—ต๐—ถ๐—ป๐—ด ๐—น๐—ฎ๐˜€๐˜๐˜€ ๐—ณ๐—ผ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ.

Just as direct mailers and magazine spreads eventually gave way to the digital funnel, that playground is now being paved over by algorithms.

Right now, we have AI and its leveling the playing field, putting the power of writing in everyone's hands.

However...

๐—ง๐—ต๐—ฒ ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐—ป๐—ผ ๐—น๐—ผ๐—ป๐—ด๐—ฒ๐—ฟ "๐—›๐—ผ๐˜„ ๐—ฐ๐—ฎ๐—ป ๐—œ ๐—น๐˜‚๐—ฟ๐—ฒ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ถ๐—ป?" ๐—ฏ๐˜‚๐˜ "๐—›๐—ผ๐˜„ ๐—ฐ๐—ฎ๐—ป ๐—œ ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐—ผ๐˜‚๐˜ ๐—ถ๐—ป ๐—ฎ ๐˜€๐—ฒ๐—ฎ ๐—ผ๐—ณ ๐—ฒ๐—ป๐—ฑ๐—น๐—ฒ๐˜€๐˜€๐—น๐˜† ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜?"

And sadly, my friend, you won't find the answer in a $697 online course.

Today's winners are simply those who understand that the playground is evolving but the principles of winning through writing have not.

Words will forever be the key to power and influence and profit.

The difference is that today, that means:

โœ… Becoming the trusted source.
โœ… Giving away your best ideas for free.
โœ… Turning followers into a community that chooses to follow you.

Neel help navigating the new rules of this ever-changing digital playground?

Get in touch. ๐Ÿ‘‹

๐—ฃ.๐—ฆ.

If you still want to play on the old playground, go to Indonesia. They still allow advertising for ci******es on billboards and, I think, commercials.

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Cambridge, ON

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